Special Libraries Association Science-Technology Division


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Sci-Tech Contributed Papers for the 2002 SLA Conference

Getting the Word Out: Innovative and Effective Marketing of Library Services to Your Scientific and Technical Patrons

The marketing of scientific and technical libraries encompasses more than just publicizing and promotion of the services that they offer. Some of the basic aspects of marketing include: knowing who your patrons are, identifying new patrons, understanding their information needs, finding information products that will meet those needs and are within the library's budget, gearing those products and services to them, making sure that they know about the library, and maintaining a relationship.

With this short definition of marketing in mind, the following information professionals have developed innovative and effective marketing strategies that have worked in their environment.

Homing in on our Customers: How the Praxair Information Resource Center Reevaluated and Implemented a New Marketing Strategy (92Kb)
Crystal S. Megaridis, MALIS
Manager, Information Resource Center
Praxair, Inc., Burr Ridge, IL 60521
Crystal_Megaridis@praxair.com
Marketing Library and Information Services: Comparing Experiences at Large Institutions (334 Kb)
Robert Noel
Physics, Astronomy, Mathematics, Computer Science
Librarian, Indiana University, Bloomington, IN 47405
rnoel@indiana.edu

Timothy Waugh, Ph.D.
Information Scientist,
Abbott Laboratories, Abbott Park, IL 60064
Timothy.Waugh@abbott.com
Collaborative Marketing: Library and Vendor Partnerships (628 Kb)
Jacqueline H. Trolley
Director, Association Relations
Institute for Scientific Information
Philadelphia, PA 19104
jay.trolley@isinet.com

Ryan Sheppard
Manager and Director, Global Marketing
Institute for Scientific Information
Philadelphia, PA 19104
ryan.sheppard@isinet.co.uk