Hear it from the man who KNOWS! Professor Donald W. King has spent 30 years researching precisely what social scientists, pure scientists, engineers, & other researchers want from information professionals. Learn the answer to your professional life’s central question. Graciously sponsored by Dialog.
Moderator: Ann Sweeney, European Union – European Commission Delegation, Washington, DC
Speaker: Donald King, University of North Carolina at Chapel Hill
Ontologies, Taxonomies and Search, Wednesday 9:15 – 10:45 AM
This session will provide a brief overview of five different types of taxonomies, explain how they relate to ontologies, and show how all f these can be used to improve search. Taxonomies and ontologies are the keys to moving beyond today’s anonymous search – designed on a “one size fits all” basis – and the “semantic search” of the future. We’ll also look at some programmatic ways to generate metadata to support taxonomies, ontologies, and semantic search. Graciously sponsored by LexisNexis.
Modeator: Iris Anderson,Joint World Bank-IMF Library, Washington, DC
Speaker: Dr. Denise Bedford, World Bank Group, Washington, DC
Sailing along with electronic information services holds hidden dangers for your marketing strategies. The more you embrace virtual products and services, the closer you come to the dreaded shoals of intangibility and ambiguity. Branding strategies designed for virtual environments are the beacons to follow. Learn how you can navigate your information services brand in the virtual ocean of e-mails, intranets, webinars, web sites, PDFs, and RSS. Join Chris Olson as she charts a branding course using examples of typical electronic information products teeming with opportunities. (Co-sponsored with Insurance & Employee Benefits Division)
Moderator: Dahlia Saleh, Law Librarian, Allstate Insurance Company
Speaker: Chris Olson, Chris Olson and Associates