Military Librarians Workshop,
18-20 Nov 97, Dayton Marriott Hotel, Dayton, Ohio
| © November 1997 |
Corilee Christou
Lexis-Nexis
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Table of Contents
PROMOTING YOURSELF AND YOUR LIBRARY MARKETING PRINCIPLES 4 P’s of Marketing MARKETING PRINCIPLES Packaging MARKETING PRINCIPLES Promotion COMMUNICATING WITH UPPER MANAGMENT COMMUNICATING WITH UPPER MANAGEMENT COMMUNICATING WITH UPPER MANAGEMENT COMMUNICATING WITH UPPER MANAGEMENT COMMUNICATING WITH UPPER MANAGEMENT ADDING VALUE The Critical Element |
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