|Volume 44, 2||Summer 1999|
|Inside this issue:
Reported by Jane Butler, Army Research Institute, Alexandria, Virginia
Selling the Invisible: A field Guide to Marketing the Modern Special Library, was the theme of presentation at the Special Libraries Association Annual Conference, 8 June 1999.
The Library Management Division, in conjunction with several other divisions, sponsored acclaimed authority on marketing in service-based economy author Harry Beckwith to speak on marketing the modern Special Library. At the heart of his talk were these "Ten Keys to Successful Relationships"
1. Faster-everybody wants it faster;
Harry Beckwith entertained us with stories and told us the best thing we can do is to tell our stories, especially pointing out the benefits Special Librarians bring to the organizations. Stories are a way to communicate and create personal relationships. Think about what stories you have to share.
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