2009 Annual Conference
CUBL Section Breakfast & Discussion
"Trends in Business School Outreach: Connecting to Faculty and Students"
Location: SLA Annual Conference — Washington, D.C., 2009
Date/Time: Tuesday, June 16, 2009 — 7:30 AM – 9:00 AM
Cost: US $15 member / US $15 non-member / US $15 student member : Ticketed event #725
Come join us for a great breakfast and a lively discussion as we explore various aspects of business school outreach. Our three presenters have been successful in their outreach efforts and will share their triumphs (and sometimes failures) with you.
MODERATOR
Laura Leavitt, Michigan State University
Laura Leavitt has served as the Labor Relations and Business Librarian at Michigan State University for the past two and a half years. She previously worked as a Business Librarian at the University of Iowa, and before becoming a Librarian, worked as a Federal Investigator at the Equal Employment Opportunity Commission for eight years. She received her Master of Science in Library and Information Science degree from the University of Illinois - Urbana-Champaign and her undergraduate degree in Political Science from Northwestern University. She has been a member of SLA since 2004 and currently serves as the Business & Finance Division's Mentoring chairperson.
PRESENTERS
Marketing: It's all about ME!
Marilyn Pahr, Emory University
Are you looking for ways to let students know about the great library services you have to offer? Why not enlist your students to help send that message? See how Emory University's Goizueta Business Library has incorporated its students into its marketing efforts. From screensavers and student testimonials to life-sized librarian posters, these marketing materials add a human touch and keep students excited about the library.
Marilyn Pahr is the Assistant Director of the Goizueta Business Library at Emory University in Atlanta, Georgia. Marilyn received her B.G.S. and M.L.S. degrees from Northern Illinois University. She serves as the liaison to the Executive MBA's and the Ph.D's, and is also the Manager of Faculty Services but works with all of the business students, including BBAs, MBAs, Ph.Ds, Execs and Evening MBAs. All of the business librarian at Emory perform reference duties - online and in-person, consultations, instruction, create information guides and participate in outreach activities at the business school. She also supervises 6 - 8 students who provide the TOC, Document Delivery and Reserves services to faculty.
From Reaching Out to Working Within: Evolving Toward Embeddedness at the University of Illinois
Carissa Holler, University of Illinois at Urbana-Champaign
At the University of Illinois at Urbana-Champaign, the popularity of Bloomberg's Global Product Certification Program has provided opportunities for Carissa Holler, the Business and Finance Information Librarian, to become progressively more involved in the teaching activities of the College of Business over the past 5 years. Using Bloomberg certification as a sample mechanism, the speaker will discuss how strategic and serendipitous factors have contributed to the evolution of her role from outreach librarian to Department of Finance instructor, and how the role could evolve in the future.
Carissa Holler is the Business and Finance Information Librarian and an Assistant Professor of Library Administration at the University of Illinois at Urbana-Champaign. She received her undergraduate degree in Physics and Astronomy as well as her MBA with Finance and Statistics concentrations from the University of Iowa. Carissa spent several years working for state government and public accounting organizations before returning to school to receive her Masters degree from the Graduate School of Library and Information Science at the University of Illinois. In her current position since 2005, her outreach efforts are primarily directed toward students in client-based consulting projects and students pursuing proficiency in financial information resources such as the Bloomberg Professional Service. Her talk will focus on the latter.
Business School or Bust: Gaining a Foothold Across Campus
Jeff Graveline, University of Alabama at Birmingham
For years, business school faculty and students at the University of Alabama at Birmingham (UAB) had been a hard bunch to crack. Professors often provided their own library research instruction and many students simply did not know about or use library resources, often relying simply on Google or Wikipedia. Thanks to persistence, unique marketing tactics and a bit of luck, Jeff was able to break down old walls and has become a staple in business research lectures for classes across the entire business school. Course-tied instruction has skyrocketed and individual research clinics have increased dramatically. You will hear about some of his successful outreach tactics as well as some of the not-so-successful ones.
Jeff Graveline is the Reference Librarian for Business and Government Documents at the University of Alabama at Birmingham's Mervyn H. Sterne Library. He holds a BA in History from Virginia Tech and a JD and MLIS from the University of Alabama. Prior to joining the UAB faculty in 2006, Jeff practiced bankruptcy law and business litigation in Birmingham, Alabama. Jeff's previous library experience includes being the Director of News Research at The Tuscaloosa News and a Customer Support Librarian with VTLS, Inc. Jeff is a member of the UAB Copyright Working Group and the UAB Scholarly Communications Working Group. He has presented numerous lectures and workshops on copyright, author rights and fair use.