The Branding Resource Among the Best

The Advertising & Marketing Division's Branding Resource was singled out as one of the best business research sites in the April 2003 issue of The Best of the Business Web eLetter, published by FindSVP.

Special thanks go to Chris Olson for conceiving of the idea and compiling the original list, and to those of you who have recommended additional sources. If you have any further suggestions, please send them along to Gwen Loeffler at gwen_loeffler@nyc.yr.com.

SITE:          Branding Resource List
URL:           http://www.sla.org/division/dam/resources/branding.html
CATEGORY: ADVERTISING AND MARKETING 

PURPOSE:   A collection of resources and recommended readings on naming and branding strategies. Resources identified include books, articles and papers, Web sites and case studies.

FEE/FREE:   FREE

SOURCE CHECK:    This page was created by information and marketing consultant Chris Olson of Chris Olson & Associates (http://www.chrisolson.com,) and published by the Advertising and Marketing Division of the Special Libraries Association (SLA). SLA is the professional association of business librarians and other information professionals.

OUR VIEW:    The appealing thing about this collection is having Chris Olson's annotations, which she appends to many of the resources she identifies. Consider this source when you are involved in a branding or naming project and need to quickly get up to speed on how to go about the process.

To subscribe for free to The Best of the Business Web eLetter, go to: http://www.findsvp.com/insights/bbw/bbwsu bscribe.cfm