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Disclaimer
The Advertising and Marketing Division and SLA assume no responsibility
for the statements and opinions advanced by contributors to this site.
Editorial views do not necessarily represent the official position of
SLA. Acceptance of an advertisement does not imply endorsement of the
advertiser's product(s) by SLA. Links established from this site does
not imply endorsement of the site's products and services by SLA. SLA
will not be held liable for damages resulting from any errors,
omissions, information contained beyond this site, or use of the
information at this site. |
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Advertising & Marketing Division |
Conference Program Details
| Advertising & Marketing Division Board Meeting
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Sunday, June 14, 2009 1:00PM-2:30PM
Location: Convention Center 208B |
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| Executive Board meeting of Division of Advertising & Marketing |
Audiences:
Division Members Only
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Advertising & Marketing Division Business Meeting and Breakfast |
Monday, June 15, 2009 7:00AM - 8:30AM
Location: Convention Center 154B |
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Division of Advertising & Marketing Annual Business Meeting
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Audiences:
Division Members Only
Moderator:
Lynn Strand-Meyer,
Co-Chair, Advertising & Marketing Division
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Sponsor:
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Census 2010: Not Your Grandmother's Census |
Monday, June 15, 2009 1:30PM - 3:30PM
Location: Convention Center 150A |
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If you've ever used Census data on citizenship,
employment status, or occupation, you've used the long
form of the Decennial Census. The long form of the
decennial census is no more - it has been replaced by
the American Community Survey. Join us for a crucial
discussion of the 2010 Census and the differences
between it, past censuses, and the ACS. We will also
review geographic aspects of the Census and focus on the
implications of these changes for people who use Census
products.
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Audiences:
All Attendees
| Moderator: |
Elana Broch, Population Research Librarian,
Princeton
University Libraries
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| Speakers: |
| Debbie Griffin, US Census Bureau
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Mike Ratcliffe, US Census Bureau
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| Constance Citro, Committee on National Statistics of the National Academies
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Arnold Jackson, US Census Bureau
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| SLA Units:
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Social Science Division |
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Advertising & Marketing Division |
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Geography & Map Section of DSOC |
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Government Information Division |
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News Division |
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Public Policy Section of DSOC |
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Retired Members Caucus |
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Advertising & Marketing Division Roundtable |
Monday, June 15, 2009 3:30PM - 5:30PM
Location: Convention Center 154A |
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| Join DAM members in our annual (and lively!) roundtable
discussion on topics relevant to our members |
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Sponsors:
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Tuesday, June 16, 2009 11:30AM - 1:00PM
Ticketed Event #785
Price: US $25 member / US $25 non-member / US $25 student member
Location: Convention Center 206 |
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| This luncheon will provide insights into trends in
food shopping, eating out and cooking. Research tools
and a framework for understanding what the constants and
changes are in a period of commodity swings and an
economy in turmoil. |
Audiences:
All Attendees
| Speaker: |
Joan Leake, Director of Information Services,
Interpublic Group's Center for Marketing Intelligence
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| SLA Units:
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Advertising & Marketing Division |
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Food, Agriculture & Nutrition Division |
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Sponsor:
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| Onion Editor Calls For an End to Reading
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Tuesday, June 16, 2009 1:30PM -
3:00PM
Location: Convention Center 143C
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From "The Onion" to "The Daily Show" and the
"Colbert Report," consumers are increasingly
shifting the way they look at "news." Join the
editor and founder of "The Onion" as he pontificates
on the changing media habits of consumers. |
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Audiences:
All Attendees
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| SLA Units: |
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Advertising & Marketing Division |
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News Division |
Sponsor:
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| I’m Not Cheap, Just Cost-Conscious: Market Research to Fit Your Budget
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Wednesday, June 17, 2009
8:30AM - 10:00AM
Location: Convention Center 142 |
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Are you working on a tight budget? Do your team
members need their research both fast and cheap? In this
session, you’ll get some great tips and shown sites for finding
online market research that doesn’t cost a bundle.
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Audiences:
All Attendees |
| SLA Unit: |
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Advertising & Marketing Division |
Sponsor:
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Presentation:
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