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Resources
About Us
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Disclaimer
The Advertising and Marketing Division and SLA assume no responsibility for the statements and opinions advanced by contributors to this site. Editorial views do not necessarily represent the official position of SLA. Acceptance of an advertisement does not imply endorsement of the advertiser's product(s) by SLA. Links established from this site does not imply endorsement of the site's products and services by SLA. SLA will not be held liable for damages resulting from any errors, omissions, information contained beyond this site, or use of the information at this site. |
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Advertising & Marketing Division |
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Denver 2007 Conference Programs |
| Sunday June 3, 2007 | |
| 12:30PM-2:00PM |
Advertising & Marketing Division Board Meeting |
| Monday June 4, 2007 | |
| 11:30AM-1:00PM |
Going Local: Secrets to Finding Local Market Information |
| 4:00PM-5:30PM | Advertising and Marketing Division Business Meeting Sponsored by  |
| 6:00PM-9:00PM | Advertising & Marketing Division Open House Sponsored by  |
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Tuesday June 5, 2007 |
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| 11:00AM-12:30PM |
Giving Meaning to the Term “Customer Engagement” |
| 2:30PM-4:00PM |
Advertising and Marketing Division Roundtable |
Wednesday June 6, 2007 |
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| 11:00AM-12:30PM | New Tools for Handling Reputation and Risk Sponsored by 
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| 1:00PM-2:30PM | The Consumer Mindset And What That Means For You |
Conference Program Details
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| Annual meeting of Advertising and Marketing Division Board. | ||
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Speaker:
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Division Members Only |
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Sponsor: |
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| Join the Advertising and Marketing division for a "DAM" good time! Indulge in drinks, delicacies and stick around to win one of our many door prizes. A great chance to reconnect and help the division celebrate our 65th anniversary. | ||
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| In today's hyper-fragmented world of instant everything - from high speed downloading to SMS to instant messaging, it is tough to get attention for seconds let alone minutes. In this session we will look at virtual worlds and other emerging technology platforms. We will explore these new opportunities and how they can give a brand the edge in winning the hearts and minds of customers.
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| This session provides an opportunity for Advertising & Marketing librarians to meet all the people they know only via email and to share practical information on what has worked (and not worked) in their companies. |
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Moderator:
 Julie-Ann Zilavy Manager of Online Services American Association of Advertising Agencies |
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Corporate reputation monitors emanate from three disciplines—public relations, risk management, and CI. While their purposes may be allied, there is a wide range of sources reviewed, techniques employed, delivery options, ease of manipulation, and limitations on redistribution. This session will focus on the newer twists evident in personalized news services and the diverse types of reputation monitoring systems that are just coming of age, making your choice of the next generation of alert service a bit easier.
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Moderator:
 Amelia Kassel President MarketingBase |
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Sponsor: 
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| Since 1973, Roper Reports has been identifying what American consumers are thinking, doing and buying. Roper Reports is the longest-running syndicated consumer trends service in the United States, and, in addition to highlighting emerging trends, helps clients understand the "why" behind these trends, and thus the implications for their business. This session will examine some of the most recent findings from Roper Reports and discuss their implications.
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Speaker:
 Kathy Sheehan Senior Vice President Gfk NOP LLC |
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