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Resources
About Us
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Disclaimer
The Advertising and Marketing Division and SLA assume no responsibility for the statements and opinions advanced by contributors to this site. Editorial views do not necessarily represent the official position of SLA. Acceptance of an advertisement does not imply endorsement of the advertiser's product(s) by SLA. Links established from this site does not imply endorsement of the site's products and services by SLA. SLA will not be held liable for damages resulting from any errors, omissions, information contained beyond this site, or use of the information at this site. |
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Advertising & Marketing Division |
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Baltimore 2006 Conference Programs
floor plans: |
| Sunday June 11, 2006 | |
| 1:30PM-3:00PM |
Advertising & Marketing Division Board Meeting |
| Monday June 12, 2006 | 9:30AM-11:00AM |
Developing Leaders |
| 11:30AM-1:00PM |
Meet the Millennials |
| 3:30PM-5:00PM | Information Seeking Behavior of Millennials |
| 6:00PM-9:00PM | Advertising & Marketing Division Open House Sponsored by  |
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Tuesday June 13, 2006 |
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| 7:30AM-9:00AM |
Advertising & Marketing Division Annual Business Meeting |
| 11:30AM-1:00PM |
How to Use RSS to Know More and Do Less Sponsored by |
| 1:30PM-3:00PM |
Stuart Elliott on the New Media Order Sponsored by |
Wednesday June 14, 2006 |
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| 7:30AM-9:00AM | Advertising & Marketing Division Roundtable |
| 9:15AM-10:45AM | Get Connected! Social Networks and Knowledge Management Sponsored by |
| 1:00PM-2:30PM |
The Ah-Ha Moment Sponsored by 
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Conference Program Details
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| Annual meeting of Advertising and Marketing
Division Board.
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| Leadership development is about self-development, releasing what's inside of us, what we value, what inspires us and what challenges us, what gives us power and competence, and encourages us. Using this knowledge and understanding enables us to bring those qualities out in others. This talk provides practical strategies, tips and techniques on how to shape our organizations, build teams, drive results and inspire others to deliver value as well as develop leaders at all levels of the organization.
Speaker:
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Speaker:
Michael directs TRU's syndicated division, where he is responsible for the twice-a-year TRU Study-the key tracking and segmentation study relied on by more than 150 of the world's leading youth-oriented brands.
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Speaker:
Mary Scanlon has undergraduate degrees in biology and nursing; she worked as a nurse for 5 years, mostly in the Respiratory ICU at UCLA Medical Center in Los Angeles. She earned her MBA at the Weatherhead School of Management at Case Western Reserve University with a focus on marketing. Among her business experiences, she worked in a venture capital firm analyzing business plans; for a large consumer-products company in market research and product management; for a billion-dollar home medical equipment company as a marketing manager; and for several technology-based businesses. She earned her MLIS at Kent State University and currently works as the Reference Librarian for Business and Economics at Wake Forest University, where she provides reference services, teaches information literacy and serves as the liaison to the departments of business and economics. She lives in Winston-Salem, NC.
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| Open house for Advertising & Marketing Division members.
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| Annual business meeting of the Advertising & Marketing Division,
including the Award of Merit ceremonies. Breakfast will be served.
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Speaker:
Jenny Levine, the creator of "The Shifted Librarian" web log, was
one of the first librarians to dive into the World Wide Web and realize its
possibilities as an information resource. Since receiving her MLS in 1992 she
has become an information technology evangelist, urging all libraries and
librarians to embrace technology whenever they can. |
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Speaker:
Stuart Elliott has been the advertising columnist of
The New York Times since May
1991, writing the weekday advertising report as well as other news articles and
features. Mr. Elliott has covered advertising, marketing and media topics
for two decades and has freelanced for many publications as well as appearing on
television news programs and specials. Mr. Elliott received his Bachelors
and Masters Degrees from the Medill School of Journalism at Northwestern
University.
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| This session provides an opportunity for Advertising & Marketing librarians to meet all the people they know only via email and to share practical information on what has worked (and not worked) in their companies. Treats will be served.
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Moderator:
 Julie-Ann Zilavy Manager of Online Services American Association of Advertising Agencies
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In the past, librarians tended to stay in their libraries and "wait for customers." It's become apparent that successful librarians are those who are "out there," attending meetings, connecting with their users outside the library setting. This presentation will discuss how technology and human intervention come together to get the right knowledge to the right people at the right time.
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Speaker:
 Ted Graham Worldwide Director of Knowledge Management Services Hill & Knowlton, Toronto As Worldwide Director of Knowledge Management Services at Hill & Knowlton Ted Graham directs the activities of the firm's global knowledge management initiative. Ted has more than 10 years of experience in journalism and communications and has worked for internationally recognized firms in newspaper and magazine publishing. Ted studied philosophy at the University of Toronto and received his MBA from the School of Business at Queen's University in Kingston. |
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| Sponsor:
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| You're a good researcher, but what do you do when you come up empty-handed? Defenestrate yourself? Mary Ellen Bates will cover how to approach difficult research projects from new angles, how to pivot when a search goes bad, and how to know when to stop.
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Speaker:
 Mary Ellen Bates Principal Bates Information Services Mary Ellen Bates is the principal of Bates Information Services, a research and consulting business based in Boulder, CO
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Sponsor:  |
