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The Advertising and Marketing Division and SLA assume no responsibility for the statements and opinions advanced by contributors to this site. Editorial views do not necessarily represent the official position of SLA. Acceptance of an advertisement does not imply endorsement of the advertiser's product(s) by SLA. Links established from this site does not imply endorsement of the site's products and services by SLA. SLA will not be held liable for damages resulting from any errors, omissions, information contained beyond this site, or use of the information at this site.

         

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Sponsor News
 


http://www.adbrands.net

Adbrands database tops 15,000

The number of account assignments in the Adbrands.net database topped 15,000 for the first time in April 2005.

Compiled on a weekly basis from newly announced reviews and assignments, the Adbrands database includes assignments from more than 40 countries in all, and for more than 4,000 brands, although the majority of listings are for the key advertising markets of the US and the UK, as well as France, Germany and Italy.

The assignments database sits alongside the main Adbrands resource of more than 1,000 business profiles, supplying everything you need to know to evaluate the leading agencies and advertisers in the world's major advertising markets.

 

 

 

 

http://www.dialog.com

Value Added Tools from Dialog

Dialog is proud to be a sponsor of DAM activities at the SLA conference in Toronto. Here are a few ways that Dialog products and programs can help DAM members build the value proposition for the information center:

With the release of Dialoglink 5, you can transform search results from multiple Dialog sources into a formatted report with a table of contents and a cover page customized with the information center logo, color scheme and tagline. Dialoglink 5 comes with more than 30 templates for word and excel that make it easy to use XML output from Dialog to create reports tailored to your clients. For more information on how Dialoglink 5 can increase information center productivity, or to download a free copy of Dialoglink 5, see: http://www.dialog.com/products/dialoglink/

If you are trying to keep track of your organization's image and brand portfolio in the news, check out Dialog Newsroom. With more than 11,000 sources, Dialog NewsRoom is a comprehensive and cost effective way to keep up with the world. Find out more at: http://www.dialog.com/pressroom/2005/dnr11k_041105.shtml

If you are looking for ways to define or communicate the value of information services to your clients and management, here are a few tips from the Dialog Quantum2 program. Dialog InfoStar Michelle Burylo describes a program implemented at Air Products to recognize employees for effective use of information -- while providing a direct link to the value of the information center. Read the case study at: http://quantum.dialog.com/q2_resources/casestudies/goldnugget.shtml.  A practical approach to creating impact statements that connect library services to corporate business objectives can be found in the Quantum2 white paper "Cost Justification of Information Services" http://quantum.dialog.com/q2_resources/whitepapers/cost_justify.pdf.  Or you can attend a free webcast workshop on in the "Defining Value" series being presented in May and June. To get more information or register for a Quantum2 workshop, go to: http://quantum.dialog.com/training/workshops/

We hope to see you at the Dialog booth in Toronto to find out more about new content sources, support programs and customized services available from Dialog.

 

 

 

 

http://www.lexisnexis.com

 

 

 

http://www.warc.com

 

 

 


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