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Resources
About Us
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Disclaimer
The Advertising and Marketing Division and SLA assume no responsibility for the statements and opinions advanced by contributors to this site. Editorial views do not necessarily represent the official position of SLA. Acceptance of an advertisement does not imply endorsement of the advertiser's product(s) by SLA. Links established from this site does not imply endorsement of the site's products and services by SLA. SLA will not be held liable for damages resulting from any errors, omissions, information contained beyond this site, or use of the information at this site. |
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Advertising & Marketing Division |
Toronto 2005 Conference Programs
| Monday June 6, 2005 | 11:30AM-1:00PM |
Communicating with Clients: Innovations and Inspiration |
| 3:30PM-5:00PM |
Food Marketing Resources Sponsored by  |
| 6:00PM-9:00PM | Advertising & Marketing Division Open House Sponsored by  |
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Tuesday June 7, 2005 |
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| 11:30AM-1:00PM |
DAM Roundtable |
| 1:30PM-3:00PM |
Mining the NEW Web for Information: RSS Feeds, Blogs, Social Networks & More Sponsored by  |
Wednesday June 8, 2005 |
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| 11:30AM-1:00PM | Researching International Markets Sponsored by  |
| 1:30PM-3:00PM | International Advertising Librarians Sponsored by  |
| 3:30PM-5:00PM |
Understanding the Gay, Lesbian, Bisexual and Transgender Consumer |
Conference Program Details
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| Whether you work in an advertising agency or for an advertiser, you have a group of 'clients' who use your services. Join Chris Olson as she shares important tips to keep you and your brand top-of-mind. Find out the most effective strategies for promoting your information services to your diverse clientele and see what some of our Division members have been up to, as they showcase examples of effective communication pieces. | ||
Speaker:
Christine A. Olson, Principal Consultant, Chris Olson & Associates |
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| In the last few years, food marketers have watched their industry being turned on its head due to lawsuits, scandals, new regulations, the obesity crisis and new diet fads. If you research and market food, you won't want to miss this session, filled with expert insights from food researchers, regulators and marketers. | |||||||
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| Suzanna Prong Eygabroat, Key Accounts Manager, US Consumer Markets, Datamonitor | |||||||
 Erica Ainsworth, Young & Rubicam - Toronto |
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 Cathy Loblaw, President, Concerned Children's Advertisers
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| Join the Advertising and Marketing division for a "DAM" good time! We will be recognizing the winners of the International Travel Grant and the Award of Merit. | ||
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| DAM's roundtable, moderated by Julie-Ann Zilavy (AAAA) is an annual tradition in shared learning. It's also your chance to ask questions and air ideas with people who really understand what you are going through. | ||
Moderator:
 Julie-Ann Zilavy, American Association of Advertising Agencies |
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| Can you afford to ignore the latest buzz around new technologies and new ways of communicating? Join Mary Ellen Bates as she guides us through the latest and greatest of the Web. Find out how these new developments impact you and the research you do. | ||
Speaker:
 Mary Ellen Bates, Bates Information Services
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| Understanding the statistical background is essential for good research into international markets. In this session you will learn about resources for obtaining data on market areas and imports/exports in Canada, G7 comparisions and overviews and economic statistics from International Government Organizations such as the IMF, the OECD and the UN Sponsored by Business Monitor International | ||||||||
| Moderators: | ||||||||
| Gayle Kiss, Lexis.Nexis Canada | ||||||||
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| Peter Lys, Statistics Canada | ||||||||
| Michael McCaffrey-Davis, University of Toronto/York | ||||||||
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| Listen as this panel of international experts present research tools in advertising and marketing. Find out what Asian consumers buy and why, what are the up and coming global resources and the impact of cultural differences in information research. Learn how their international insights might meet your needs at work. | ||
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 Jo-Ann L. McQuillan, Director, Info & Communications, Institute of Communications & Advertising (Canada) |
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 Robyne Evans, Knowledge Manager, Young & Rubicam Australia
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| Join the Advertising & Marketing Division and the Gay & Lesbian Issues Caucus as we host industry trend expert Shane Wagg of Wilde Marketing in a discussion of the GLBT market. Shane Wagg will present GLBT history, recent trends, and political factors to help us better understand this oft-cutting edge, oft-maligned group. A listing of important information sources will also be provided, showing where to find demographic statistics, surveys, business impact and marketing best practices. | ||||||||
Speaker:
 Shane Wagg, Principal, Wilde Marketing
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