Nashville, TN USA 2004 Putting Knowledge to Work ® June 10-15, 2003

Advertising & Marketing Division
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What is WARC.com?

www.WARC.com is the world’s largest single source of online intelligence for the advertising, marketing & media communities.  WARC contains over 25,000 articles, case studies, research reports and summaries, plus ad-spend data, a daily news service & company profiles.  WARC.com gives you access to a wide range of marketing information in one place What content sources are available? Articles & conference papers from Admap, Esomar, Journal of Advertising Research, International Journal of Advertising & Marketing to Children, plus advertising effectiveness case studies from the IPA, AAAA, APG and many more...  WARC.com saves you time searching separate offline sources. Who uses WARC.com? Advertising agencies such as JWT, Saatchi & Saatchi, The Richards Group Media agencies such as The Media Kitchen, Starcom, Universal McCann Media owners such as B101 Radio, Turner Broadcasting Research agencies such as Millward Brown, Ipsos ASI Marketing consultancies Universities How can I benefit from WARC.com? Gather Competitive Intelligence: Access case studies by campaign objective, brand and advertiser Gain Consumer Insight: Information on buying behaviour, brand loyalty, cultural bias and psychology is available from the Consumer Behaviour section Collect Market Data: Gather information on client markets using the Product Category index Client Research: Use the News Archive to research current and historical news relevant to your client.  Information on the world’s top advertisers and brands is also available in the Company Profiles section Can I take a free trial before purchasing? Yes!  Simply go to http://www.warc.com/wdam for a free 7 day full access trial with up to 5 article downloads of your choice How much does a subscription cost? A corporate subscription costs $2550 for 12 months access for all employees based at one office site with unlimited access to abstracts, data and news items and up to 200 article downloads. An individual subscription costs $340 for 12 months access with unlimited access to abstracts, data and news items and up to 15 article downloads. To find out more about subscribing to WARC.com click here http://www.warc.com/Information/HowToSubscribe.asp

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