Advertising and Marketing Division Web Site: New York, 2003 Program Details

Will has worked for three Fortune 500 companies, specializing in business development, merger and acquisition and global technology transfer in Europe, Central Asia and South America. Prior to launching an international consulting company, he led the turn-around of a $55 million facility in Brazil and developed an overall merger and acquisition strategy to position the company for a successful IPO. He decided to use his turn around and start-up experience and purchased LMA Consulting in 1999 with his brother. After securing the management team the company was renamed MedPanel and privately funded for growth. Will graduated with a B.A. in International Studies and Spanish from Dickinson College and currently holds various Board seats in the Greater Boston Area.

Carol Fitzgerald founded the company with Ron Rentel and Sylvia Stein in April 2000 to leverage the internet as a faster and more efficient venue for delivering rich, actionable insights to marketers. BuzzBack’s clients include a variety of Fortune 500 and other blue chip companies, such as Coca-Cola, Kraft, Unilever, Motorola, NCR, TD Waterhouse, Kellogg’s and TBWA/Chiat/Day.

Prior to starting BuzzBack, Ms. Fitzgerald was formerly a Senior Director at Mail.com responsible for building consumer marketing and product development. Before Mail.com, she spent 10 years at ACCO, a $1.3 billion office products division of Fortune Brands. Her various roles at the company included: introducing over 100 successful computer retail products; founding of first Day-Timer online store, ACCO World’s corporate internet strategy & web sites; and conception and implementation of digital.daytimer.com, Day-Timers’ premier online calendar which was sold for an undisclosed amount. Ms. Fitzgerald is a cum laude graduate of Dartmouth College, and her honors thesis on TS Eliot has been cited in recent works on the author.

Lynn Edlen-Nezin, Ph.D.
Vice President
Director of Behavioral Science
Grey Healthcare Group

Lynn Edlen-Nezin is the Director of Behavioral Science for Grey Healthcare Group and a vice president in the Strategic Planning and Research group. Lynn has considerable experience in behavioral modification in both research and clinical patient services.

Lynn is a graduate of the scientist/practitioner doctoral program in clinical health psychology from the Albert Einstein College of Medicine, in which she was trained in the biopsychosocial model of disease. She completed an internship at the St. Luke’s-Roosevelt Obesity Research Center in clinical management and program design. Her research and publications include women's health issues, body image, coping with chronic illness, and multimedia lifestyle modification programs.

Lynn is a senior planner for the Strategic Services group, for which she collaborates with client teams to develop brand positioning and brand identities on both the national and global level. She has designed segmentation research strategies and tailored messaging campaigns for both direct to patient and direct to professional programs.

Robin Feuerstein
Vice President
Director of Information Services
Interpublic Group of Companies’ Center for Marketing Intelligence (CMI)

Robin Feuerstein is Vice President, Director of Information Services for the Interpublic Group of Companies’ Center for Marketing Intelligence (CMI). She has been with Interpublic, in positions of increasing responsibility, for 23 years. Robin’s greatest achievements have been moving the department into analysis and presentations and helping develop CMI’s Intranet. Robin holds an MSLIS from Pratt Institute and has been a member of SLA for nearly 25 years. She has Chaired the New York Group of the Advertising and Marketing Division, and has held several officer positions at the national level of DAM. She is proud of her inclusion in the soon-to-be-published, Super Searchers on Madison Avenue. Robin lives in NYC with her husband, Peter, and is Crew Chief for his sports car racing team. She also jogs quite a bit and frequents New York Yankee games!

Kathleen Hunter
Director, Information Resource Services
Association of National Advertisers

Kathleen Hunter joined ANA as its director of information services in September, 1997. Prior to joining ANA, she was manager of information resources at the Cabletelevision Advertising Bureau, and before that, she was information services manager at The Body Shop, Inc.

In this position, she will have responsibility for the association's newly created Information Center. Her primary role will be to help Members access the information and research they need to support their marketing efforts.

Kathleen holds a bachelor's of science degree in management from Seton Hall University and a master's in library science from the School of Information and Library Science at Pratt Institute. She lives in New Jersey.

Stephen Fleming
Manager, Virtual Library
Senior Research Librarian
Young & Rubicam Inc.

Stephen Fleming is Manager of the Virtual Library and Senior Research Librarian at Young & Rubicam Inc. in New York City. Stephen received his MILS from Pratt Institute in 1996, winning highest honors. Upon graduating, he joined HarperCollins Publishers as a Corporate Librarian. There, he helped implement their library’s Intranet site, one of the first of its kind. In 1997, Stephen began working at Y&R, also creating and managing their Intranet site. He joined SLA while a student at Pratt and values its goals of leadership, professionalism and community for our profession. Outside of the library field, Stephen practices astrology and loves to sail.

When Bates Worldwide, a leading global advertising and marketing communications network, decided to develop a Knowledge Management Practice, they hired Chris Brune, who is now VP Knowledge Manager. Although this is uncommon in advertising, Bates is one of about 12 advertising agencies that have adopted knowledge management initiatives in an effort to become stronger. Chris believes, "Knowledge management will be the glue that makes this network into a true network." Because there are so many new acquisitions in the advertising industry, knowledge management will knit many services together. As a knowledge manager, Chris says that his job is "coming through for people." Chris claims, "My success comes when our people look like a million dollars in front of their clients…I like the tasks of librarianship and cataloging, and when I apply those things on behalf of people, it gives me a greater joy."

Information Sharing Across a Global Agency Network
Tuesday, June 10, 2003
1:30 – 3:00 pm

Ted Graham is Worldwide Director of Knowledge Management Services at Hill and Knowlton. He has specific responsibility for directing the activities of the firm’s global knowledge management initiative including their award winning intranet -- hk.net.

Ted has more than 10 years of experience in journalism and communications. He has worked directly for internationally recognized firms in newspaper and magazine publishing. Prior to joining the firm, Ted was Director of Research with a national communications agency, with responsibilities for blue chip clients in finance, consumer products, technology and pharmaceuticals.

His work has included establishing systems to monitor current events and issues on the Internet, competitive intelligence gathering, media analysis, information counseling, and identifying target publics and understanding their perceptions. He is also involved in making strategic recommendations regarding knowledge management systems and culture change to a variety of clients.

Ted founded and published a national volleyball magazine and worked as a freelance journalist for The Globe and Mail and The Halifax Herald. Ted studied philosophy at the University of Toronto and received his MBA from the School of Business at Queen’s University in Kingston. His master’s thesis was entitled “Business Models on the World Wide Web”. Ted is also a member of the advisory group to Queen’s Management Research Center for Knowledge-Based Enterprises; the advisory board for Royal Roads University’s new Master’s of Knowledge Management program; and a repeat participant in the Global CKO Summit. He speaks frequently to the media and business audiences around the world on the topic of knowledge management.

Laura Limbach is Executive Vice President and Chief Information Officer for Saatchi & Saatchi, Worldwide. In this role she oversees all staff, capital expenditures and strategic initiatives for the company's global Information Technology efforts.

Laura has more than 25 years of Information Technology management experience. She joined Saatchi & Saatchi as Senior Vice President, Chief Information Officer, North America in 1998. She previously held the positions of CIO at Katz Media USA, and Senior Vice President of Computer Operations and Technical Support at The New York State Department of Social Services.

Laura has been instrumental in fostering a team approach to technology across Saatchi & Saatchi’s worldwide network of 150-plus offices in 90 countries. Her outstanding accomplishments include leading the agency's global Year 2000 (Y2K) effort, planning and designing a multi-phased Wide Area Network and defining and implementing global IT standards for the agency. Current major initiatives include the implementation of a global agency Intranet and a multitude of client Extranets.

Mark Taylor is Chief Information Officer for both Young & Rubicam Advertising and Wunderman– responsible for strategy and implementation of IT globally. Prior to joining Y&R/Wunderman, he was Director of Strategic Applications for EURO RSCG Worldwide. responsible for the development, management and execution of worldwide IT strategy for the fourth largest advertising agency network. Managed, supervised and rolled out a successful global Intranet, as well as developing Extranet and Collaborative Knowledge Management Systems.

As an entrepreneur, Mark co-founded Le Mac et La Plume in France, where he was responsible for database design and system implementations for major advertising agencies. He attended the University of Sheffield, in England, where he received a degree in Economics and Public/Business Administration.

Gretchen Reed is Director of Information Services at EURO RSCG MVBMS Partners, one of the fastest-growing advertising agencies in the U.S. Ms. Reed has 20 years of experience creating and managing advertising agency libraries. She established INFO@MVBMS in 1988. The author of several books and articles, including International Advertising & Marketing Information Sources and Information Services for the Advertising Professional, she is a former Chair of the Advertising & Marketing Division and received the Division’s Award of Merit for distinguished service in 1999. She is a frequent lecturer on telecommuting and virtual libraries, and was featured on the cover of Library Journal in May, 1999. She holds a MLS from Rutgers University and has been a member of SLA since 1985.

Ad Lib: The Advertised Librarian
Co-hosted with the Solo Librarians Division and the Women’s Issues Caucus
Tuesday, June 10, 2003
3:30 – 5:00 pm

Jenny Tobias
Librarian, Collection Development
Museum of Modern Art, New York

Jenny Tobias is a librarian at the Museum of Modern Art, managing reader services and collection development. She also studies art history at the City University of New York. Following library school at Rutgers University (1994), she served as Reference Librarian at the Parsons School of Design. Her first library job was checking bags as a Cooper Union undergrad, followed by stints at NYU’s Institute of Fine Arts and Barnard College.

Jenny Tobias, Librarian, Collection Development, The Museum of Modern Art, New York	Ever have the feeling…
Jenny’s take on the librarian with a bun…it was delicious	Ever diligent. Primed to shushhhh. Photos: John R. Harris

Note: Many of the television commercials featured in the program are being provided by Xtreme Information.

The Rialto Room at Remi Restaurant
144 West 54^th Street
(next door to the Hilton New York)

Meet Division officers, welcome new members, and discuss past-year activities during our annual business meeting and luncheon. Enjoy a three-course lunch featuring cuisine by renown chef Francesco Antonucci in The Rialto Room at Remi Restaurant. Designer Adam Tihany created this magical space which includes a beautiful mural of Venice and spectacular Venetian glass chandeliers. Minor changes to menu items might occur prior to the date of the luncheon.

Menu

Appetizer

Classic Caesar Salad
With hearts of Romaine, Garlic Croutons, Anchovy Lemon Vinaigrette and Shaved Parmesan

Entrée

Guests will have the choice of:

Striped Bass A la Plancia
With Saffron Steamed Potatoes, Capers and Oven Dried Tomatoes in a White Wine Sauce

Pollo Arrosto
Free Range Chicken served with Roasted Seasonal Vegetables, Potato Gallette in a Natural Rosemary and Garlic Sauce

Rigatoni Pasta
Served with Tomato Sauce, Fried Eggplant and Basil

Dessert

Cioccolatissimo
Warm Soft Chocolate cake with Vanilla Ice Cream

Soft Drinks, Mineral Water, Coffee, Tea included

$ 66.00 All Inclusive

Collecting Market Research Online Monday, June 9, 2003 11:30 am – 1:00 pm

Information Sharing Across a Global Agency Network Tuesday, June 10, 2003 1:30 – 3:00 pm

Collecting Market Research Online
Monday, June 9, 2003
11:30 am – 1:00 pm

Information Sharing Across a Global Agency Network
Tuesday, June 10, 2003
1:30 – 3:00 pm