Advertising and Marketing Division Bulletin
Winter 2005
Editor: Hilary
Rengert, eMarketer
Letter from the Chair
By Jo-Ann McQuillan, Institute of Communications and Advertising
Greetings from Toronto! I hope you are enjoying the New Year (hopefully you are not knee-deep in snow like we are here) and are looking forward to a great conference this summer. A lot of things have been going on lately and here is a rundown of everything that you need to know about.
Fiscal Year
SLA is planning to change the fiscal year to correspond with the calendar year. This change will go into effect in 2006. This change is being made to streamline operations and make financial reporting easier for everyone throughout the SLA.
If you have any questions, please contact me for more details.
SLA Online University
An exciting announcement was made at the Leadership Summit – SLA is planning to become a leader and innovator in providing online learning opportunities to our community. Degree courses linked with leading universities, continuing education and other professional development courses (over 220!) will be available online and will be customized to your goals and objectives. It will be the first of its kind anywhere in the world and is being developed with learn.com. You can expect to see the Online University launched in April 2005.
Nominating Committee
We have created a nominating committee to determine who will fill some vacancies on the DAM Board. This year, the committee will be recruiting new Chair-Elects, a Treasurer and a new Director. If you are interested in getting more involved in the board, let us know!
96th Annual Conference in Toronto
By now, you may have seen the Conference teaser sent out with the most recent Information Outlook. The official final program will arrive in April/May with full details on all of our sessions, events and sponsors. This information will also be posted on the DAM website and a brochure will be available for downloading.
To stay informed as SLA 2005 approaches, you should consider signing up for the Conference Connections e-newsletter.
http://www.sla.org/content/Shop/enewsletters/index.cfm
Early Bird Registration
You can register for the Conference online by visiting
http://www.sla.org/content/Events/conference/ac2005/regform/index.cfm
Don’t leave it until the last minute, as some of our events will require invitations to be sent out. Early bird registration for the conference closes on May 1, 2005
Toronto Conference Site
The Toronto Conference Planning Committee has created a useful website for visitors. You can access it at
http://www.sla.org/toronto/2005/. This website will give you overviews of things to do in Toronto, bookstores worth visiting, restaurants recommended by librarians and fascinating descriptions of the many unique neighbourhoods that make Toronto famous.
DAM Sessions
We have a number of sessions planned for the conference this summer:-
Mining the NEW web for Information: RSS Feeds, Blogs, Social Networks and More
sponsored by

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Food Marketing Resources
sponsored by

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International Advertising Librarians
sponsored by

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Communicating with Clients: Innovation and Inspiration
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Reaching the Gay, Lesbian, Bisexual and Transgender Consumer
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Advertising & Marketing Division Roundtable
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Researching International Markets: A Statistical Approach
We will also hold two board meetings, our annual business meeting
and an open house that is sponsored by:

Traveling to Canada
If you are not a resident or citizen of Canada, you will have to ensure that you have appropriate documentation to enter the country. Don’t leave this until the last minute! Some members will require a passport while others will require a visitor’s visa.
Click here to access Citizenship and Immigration Canada’s website:
http://www.cic.gc.ca/english/visit/index.html
Visiting Toronto for the first time?
Please stay tuned to the next issue of the Bulletin for part two of The Truth About Toronto. We will tell you the truth about restaurants, shopping, bookstore, events and other things to see or do while visiting Canada’s busiest city.
If you require some guidance in selecting a hotel or anything else to do with visiting Toronto, please contact me at 1-800-567-7422 Ext. 224. I will help you to find accommodations in your price range and will help you figure out the best way to get here.
SLA and Tsunami Relief Efforts
We are proud to announce that SLA staff has created an initiative to offer our expertise to the global community in the form of an information clearinghouse to assist in disaster relief. To read more about what SLA is doing, click here:
http://www.sla.org/content/resources/tsunamirelief.cfm
As you may already know, the Ad Council reacted to the disaster in record time – click here for more details:
http://www.adcouncil.org/issues/tsunami_relief/
In Canada, the Institute of Communications and Advertising (ICA) has created a set of PSAs featuring Celine Dion and Wayne Gretzky.
To see the spots, click here:
http://www.adbeast.com/icatsunami
I am always eager to hear your thoughts and answer your questions, so please feel free to contact me whenever you need to.
Phone: 1-800-567-7422 Ext. 224
Email: jmcquillan@ica-ad.com
Fax: 416-482-1856
Best regards,
Jo-Ann McQuillan
DAM Chair
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SLA Leadership Summit 2005, Tampa Review
By Jo-Ann McQuillan, Institute of Communications and Advertising, Chair of the Advertising & Marketing Division
Every year, DAM sends the current Chair and Chair-Elect to the Leadership Summit and Conference planning sessions. In 2004, we met in Albuquerque, New Mexico and this year, we visited sunny Tampa, Florida. We were treated to warm sunny days and fun-filled evenings, including a reception thrown by the Florida Chapter at the Florida Aquarium. If you hear any rumours of a tipsy librarian fondling sea anemones, well, I don’t know anything about it, ok?
This year, I was joined by our Chair-Elects, Rebecca Rydzewski and Paul Van der Meer. Gwen Loeffler, former DAM Chair and current President-Elect of the New York Chapter helped boost the numbers of DAM members in attendance. Mix in a few pirates celebrating Gasparilla and you have the recipe for a fun learning and networking experience.
Not only did we have a great time, we participated in Division Cabinet meetings where we discussed fees restructuring, changing the fiscal year to correspond with the calendar year and other administrative matters. We heard from most of the candidates for the 2005 SLA Board of Directors over lunch. We got to see the HQ staff in action, working hard to make SLA an effective and positive gathering of professionals. They really exemplify business excellence infused with information awareness. As always, I was very impressed.
This year’s keynote Speaker, Gary Heil of the Center for Innovative Leadership, is a true dynamo who makes you sit up straight and is impossible to stop watching. I learned a few tricks on presentation skills just by seeing him in action! Gary spoke to us about the art of leading an inspired team, always a hot topic. You can find out about him at
http://www.cfil.com
He mentioned some thought provoking reads that might be of interest to you. Remember, you may not be in a leadership role but you can still lead, either professionally or personally.
- Moments of Truth by Jan Carlzon
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Anything by management theorist Karl Frost
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“Teaching Smart People to Learn” by Chris Argyris (in Harvard Business Review)
Here are a few tips I jotted down for you to consider when cultivating your inner leader:-
A leader and their cause are one in the same—think Gandhi or Churchill
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Your cause is more important than your leadership style
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Optimism is a choice
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Do no harm
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Earn trust
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Be truthful and authentic
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Remember, you are who you are, not who you say you are!
If you lead one or more people, here are some things to remember:-
Effective relationships must have symmetry
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Don’t waste time trying to motivate—examine de-motivators instead
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Remember that structure has the potential to homogenize behaviour
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Learn to love the weird
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The first rule of service? The front line won’t lie. Think about it.
I also attended a session called Success and the Mid-Career Professional, lead by Sharon J. Ladner. If you are interested in benchmarking your own career against others in the field, contact her at
slander@miami.edu for a copy of her bibliography. Please note that this session had a bias toward female professionals.
The last day of sessions featured opportunities for professional development, facilitated by the Leadership Outfitters (http://www.leadershipoutfitters.com). Sessions covered various levels of leadership, teamwork, effective meetings and creativity. I attended the Leadership Adventure and the Creativity Challenge—here’s some learning that’s worth sharing.
The Leadership Adventure session looked at the characteristics of effective leaders and the leadership challenge, five ways of actively developing one’s inherent leadership capacity:
- Challenge the process
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Inspire a shared vision
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Enable others to act
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Model the way
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Lead from the heart
This is based on the Leadership Challenge by James Kouzes and Barry Posner—it’s worth looking into.
I hope some of this information has resonated with you. I learned a lot and hope to be a better information professional as a result. Maybe you will consider pursuing a leadership role and taking advantage of the wonderful learning opportunities afforded by SLA.
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SLA Leadership Summit 2005, Tampa
To The Summit and Back
By Gwen Loeffler, Young and Rubicam Brands, a Past Chair of the Advertising & Marketing Division and current President-Elect of the New York Chapter
For three days in January, Jo-Ann, Rebecca, Paul and I escaped the frigid temperatures of the North for the sunny climate of Florida. Our mission—to attend SLA’s annual Leadership Summit in Tampa to prepare ourselves for the upcoming conference in Toronto, begin planning for next year’s conference in Baltimore and refine our Leadership skills.
Highlights included:
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A lively keynote address by Gary Heil, author of One Size Fits One: Building Relationships One Customer and One Employee at a Time. Most of us in the advertising & marketing community realize that the survival and growth of our libraries and information centers depend on the development of these relationships, so Heil’s advice was valuable.
- SLA President Ethel Salonen announced the first group of members inducted into the newly formed President’s Club. The Club recognizes individuals who have been influential in recruiting new members to the association. Congratulations to Division members Gretchen Hazlin, Charles Lowry, Christine Orr and Linda Schneider for being named to the 2004-2005 President’s Club.
- Janice LaChance, Executive Director of SLA, delivered an inspiring speech on the new initiatives at SLA Headquarters. You can read all about the highlights in the Association’s Performance Review at
http://www.sla.org/PDFs/PerformanceReview.pdf. She urged us all to maintain a positive, optimistic outlook and to approach every new challenge with inventive ideas & creative solutions.
- In addition, Janice declared learning to be “the centerpiece of the association.” The SLA Board will focus more on Professional Development activities in the coming year. One of the major initiatives is the establishment of SLA Online University where members can participate in online courses focusing on technology, management and other areas critical to our growth as information professionals. Read more about the SLA Online University at
http://www.sla.org/content/SLA/pressroom/pressrelease/2004pressrelease/pr2429.cfm.
Rest assured…it wasn’t all work and no play. We enjoyed temperatures in the mid-70s during the daytime and 60s during the evening, so we were able to dine al fresco. The fun began the first night when the four of us met up during the “Meet & Greet” cocktail party in the hotel bar. Thursday night, we were invited to tour the Florida Aquarium during a private reception. And Friday night, we attended the closing reception, then dashed off for a relaxing dinner. We returned to the hotel for farewell cocktails with all of our friends—those we’ve known for years and those we made during the Summit.
By the end of the night, the city had been overrun by rowdy swashbucklers preparing for Tampa’s 100th Annual Gasparilla Pirate Festival, named after the legendary pirate, Jose Gaspar, “the last of the Buccaneers.” This Mardi Gras-like event provided anyone looking for it with an excuse to drink to excess. Fortunately, all four of us escaped the city before being sucked into the revelry.
I think I speak for all of us when I say that Monday rolled around too soon, but we exchanged e-mails and photos recalling all the fun we had. I can hardly wait for all of the programs and events that Jo-Ann has organized for us in Toronto. I’ve already started to add things to my online conference planner -
http://www.sla.org/content/Events/conference/ac2005/perplanner/index.cfm. And I’m anxious to hear all about Rebecca & Paul’s ideas for Baltimore in 2006.
See you all in Toronto in June.
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SLA Leadership Summit 2005, Tampa Review of “The Creativity Challenge”
By Rebecca Rydzewski, BBDO Detroit, Co-Chair Elect of the Advertising & Marketing Division
Mind Mapping. Six Thinking Hats. These are just two of the techniques that one could use to stimulate creative thinking. During the Leadership Summit session “The Creativity Challenge” presented by Leadership Outfitters, attendees participated in discussions and in a number of different hands-on activities designed to help them think more creatively or “outside of the box”.
The first topic that was discussed in this session was the four secrets to increasing creativity (these were taken from Leadership Outfitters, Inc.). The secrets are:
- Have faith in your creative ability (Anyone can do it).
- Let there be an absence of judgment (Don’t be critical. Be open to all ideas no matter how crazy they seem).
- Be open and aware (Try to view the world with the eyes of a child).
- Ask challenging questions (Be willing to ask “What if…”, “Could we…”, and “How could this work?”).
Many of us have problems being creative and engage in “creativity destroying” behaviors like thinking that we don’t have enough time, being a perfectionist and, of course, the bottom line (a.k.a. creativity wastes time and money). We explored the idea that people have different learning styles and that some people are more creative than others. No matter what learning style you prefer or what creativity destroyers lay in your path, it is possible to think creatively and introduce new, fresh and exciting ideas into your workplace.
Those of us that were in this session practiced several creative brainstorming techniques. One of the techniques we experimented with was called “Mind Mapping”. Mind Mapping is a visual technique that you can use to look at a problem or situation from many different angles and to see all of the related issues. Groups can use this technique to work on a situation together. The results of a Mind Mapping session can be changed very easily and ideas can be constantly added or deleted. James Cook University in Australia has put together a Web site for those interested in learning more about using Mind Mapping to generate ideas.
http://www.jcu.edu.au/studying/services/studyskills/mindmap/howto.html
Another creative technique that was explored was Edward de Bono’s “Six Thinking Hats”. This is a technique that can be used when you want a group of people to look at an idea from every possible angle. There are six “hats”, each of which represents a different style of thinking. The six hats stand for the following (definitions excerpted from Leadership Outfitters session hand-out and
http://cispom.boisestate.edu/murli/cps/sixhats.html):
White Hat: Focus on the information that is available. Focus on the task at hand and what is needed.
Red Hat: Focus on the emotional or intuitive response to the idea. Give reasoning without any explanation or justification.
Black Hat: Focus on the negatives.
Yellow Hat: Focus on the positives.
Green Hat: Focus on the creative and alternatives to the original idea (new ideas).
Blue Hat: Focus on the process the group just used. Use this hat as a wrap-up.
The group must “wear” each of the six hats while working together. This technique forces the participants to adopt perspectives on a subject that might greatly differ from their regular way of processing and thinking about an idea.
There are many ways that people can be creative. The techniques mentioned above are just two of the ways that you can stimulate creativity in yourself and your colleagues. The next time you are asked to consider a new idea and don’t know where to start, try going to a museum, flip through picture books at your local library or book store, write with crayons… just try to do it differently than you ever have before. Remember, don’t be afraid to be weird. You might be surprised (and pleased) with the results!
For more information:
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Buzzword-Compliant
By Stephen Fleming, Young & Rubicam Brands
Ready to build up to your wordrobe? Read on for the latest triviata, perfect for social swarming or impressing the schmooseoisie. Apologies to any information environmentalists!
13th generation n. The generation born between 1961 and 1981, so-called because they are identified as the 13th generation since the founding of the United States. Also: 13th Gen, 13er.
For whatever reason, age labeling seemed to become a more prevalent and emotional issue with the advent of the concept of Gen X, aka twentysomethings, slackers, baby busters and the 13th Gen ... as in the 13th generation since the founding of America.
Affluenza n. An extreme form of materialism in which consumers overwork and accumulate high levels of debt to purchase more goods.
Critiques of affluenza go deeper than puritanical dismay at the aggressive vulgarity of materialism.
Alcopop n. A soft drink or lemonade that contains alcohol.
Alcopop sales, which specifically target younger drinkers, have almost doubled in the last few years.
Banalysis n. Analysis or reasoning that is commonplace, trivial, or trite.
Hollywood has put Evita through the banalysis machine and found her just another little girl who wants to be a star.
Bull Market Babies n. Another name for the generation born since 1980.
That means a serious leadership shortfall until Generation Y (a.k.a. the 'Echo Boom' or 'Bull Market Babies') kicks in with its legion of 72 million.
Buzzword-compliant adj. Describes a piece of writing that is littered with jargon and buzzwords.
The resume is fully buzzword-compliant, touting an ability for 'networking' and 'multitasking.'
Carcooning pp. Using one's car for working, playing, eating, grooming and other tasks normally performed at home or at the office.
Academics have coined the word "carcooning" to describe how people increasingly outfit their cars for comfort, entertainment and productivity.
Carnography n. Writings, films, images, or other materials that contain scenes of carnage or other types of violence.
Certainly, the evocative in-your-face battle scenes will find fans among lovers of 'carnography.'
Commodified leisure n. Leisure activities that require the purchase of goods or services.
The life of the contemporary bourgeoisie is a wearying frenzy of work, work, spending, and work, with some time left over for civic duties, commodified leisure, sex, family, and—maybe—a spiritual life.
Conspicuous austerity n. 1. Spending large quantities of money on goods and services that convey an image of simplicity or austerity. 2. A lifestyle in which a person openly and deliberately uses goods and services that convey a lower socioeconomic status.
It's partly about voluntary but expensive 'simplicity,' like people going to Buddhist retreats.
Culture jamming pp. To manipulate existing cultural images—particularly those found in advertising—to mock, refute, or subvert those images.
The cultural jammer works his secret in public, the skillfully reworked billboard with new lettering painted in the same style that the original has, turning strategic corporate elements back on themselves in a manner which is itself, invisible, directs the public viewer to a consideration of the original corporate strategy in the context of a thoughtful reaction.
Cup-holder cuisine n. Food meant to be consumed while driving in a car or truck and that comes in a package designed to fit inside a cup-holder.
Cup-holder cuisine is the latest salvo in the commuter food wars.
Cyberbalkanization n. The division of the Internet into narrowly focused groups of like-minded individuals who dislike or have little patience for outsiders.
The personalization features of the Internet provided by various filters and customization tools have the potential to lead to the ''cyberbalkanization'' of the on-line public sphere into increasingly insulated groups of like-minded ''interest-based communities.''
Debt porn n. Stories related to people who run up massive amounts of debt.
The best debt porn relies on a first-person voice — 'Credit Cards Ruined My Life.'
Deskfast n. Breakfast eaten at a desk.
With varying degrees of success I am scanning the trade press while consuming a healthy 'deskfast' of bacon sarnie and banana smoothie.
Dehire v : to terminate employment (used euphemistically to avoid harsh words such as “fire” or “terminate”).
The first person you dehire sends a clear message to those wishing to remain hired.
Dotbam n. The Internet version of a traditional bricks-and-mortar (BAM) retailer. Also: dot bam, dot-bam, and dot.bam.
A sharp drop after the Christmas season… didn't happen, which is welcome news for today's surviving e-tailers — and downright encouraging for dotbams stepping up their Web efforts."
Drive-time dining n. Eating a meal while driving.
Drive-time dining; stuck behind the wheel, people on the go search for manageable fast food (headline).
Extreme beer n. A well-aged, usually high-priced beer with an exotic flavor or an exceptionally high alcohol content.
Bottles of this stuff sell at auction on eBay for $150 to $300. But this isn't Scotch — it's "extreme beer," a growing phenomenon at the far edges of America's 25-year-old craft-brewing movement.
Face-to-face sales n. Retail sales in a physical store as opposed to an online store.
[The CEO] expects the Internet component of the business to overtake face-to-face sales soon.
Fauxhemian adj. 1. Relating to something that is bohemian in a fake or pretentious manner. -- n. 2. A middle class or wealthy person who affects a countercultural lifestyle.
Call it what you will: alternative, artsy, bohemian, fauxhemian.
Furkid n. A pet treated as though it were one's child.
My name is Brenda Mejia and I'm owned by two Australian cattle dogs. I don't have kids, so I call my dogs my 'furkids.'
Generation D n. The generation that has grown up with and is completely at home with digital devices and digital culture.
We are no longer talking about Generation X or Y, but Generation D, the digital generation.
Genericide n. The process by which a brand name becomes a generic name for an entire product category.
Be advised that heroin, zipper, aspirin, escalator, granola, yo-yo and linoleum had heydays once upon a time as proper nouns, replete with capital letters and the distinction due singular entities. Today, all have become common nouns, bereft of monetary value, victims of "genericide".
Ghost brand n. A once-famous brand name that remains on sale but is no longer popular.
Many of these ghost brands are still being sold. Ovaltine, for instance, has a new life as a hot chocolate alternative.
Google bombing n. Setting up a large number of Web pages with links that point to a specific Web site so that the site will appear near the top of a Google search when users enter the link text.
So far, no one's paying bloggers to set off Google Bombs, but the practice is probably inevitable.
Homeshoring pp. the corporate practice of choosing to employ home-based agents in ones native country rather than outsourcing these jobs to other, less-developed countries.
IDC said companies are turning to homeshoring in response to call center challenges such as the need for superior agent quality, frequent turnover and the seasonal nature of the business.
Information environmentalism n. The movement that seeks to reduce information overload and its effects on people's lives.
There's a growing "information environmentalism" movement in the United States against the overwhelming torrent of more media than any mind can cope with.
Huppie n. A Hispanic urban professional.
Because the neighborhood is improving, "folks like me — yuppies, luppies, huppies, whatever you want to call them — will be able to find homes here."
Inconspicuous consumption n. Purchasing goods or services that convey a lower socioeconomic status.
[Experts] see a return to frugality and inconspicuous consumption in a recession.
Killboard n. 1. A billboard that parodies an existing advertisement in order to mock or subvert the ad's message. 2. In a computer game, a list of the enemies that a player has killed.
In it are... spoofs of ads and 'killboards', parodies of billboards, such as one of two cowboys on horseback, one saying to the other, 'Bob I've got emphysema.'
Maffluent n. The mass affluent; the relatively large group of people who can now make some claim to affluence because of the increased value of their stock portfolios.
Welcome to the new world of the mass affluent, or as the marketeers in Soho like to say (in a buzzword particularly vulnerable to misspelling), 'the maffluent'.
Marketechture n 1 : a marketing campaign’s design 2 : a computer architecture “marketed aggressively despite not yet existing.”
This marketechture diagram indicates that our competitors are about to bury us.
Nanopublishing n. An online publishing model that uses a scaled-down, inexpensive operation to reach a targeted audience, especially by using blogging techniques. A less trendy — but probably more accurate — name for nanopublishing is thin media.
Gizmodo (gizmodo.com) is built for speed and the quick hit … part of a trend that's been dubbed "nanopublishing."
Nanostalgia n. Nostalgia for an event that has only just finished.
If you are thinking about how much you enjoyed reading about the upcoming Lancaster County Historical Society photo exhibit in this column, you are engaging in nanostalgia.
Net net n : the bottom line or result.
The net net of our initiative uncovered disturbing redundancies.
N-Gen n. Contracted form of the phrase Net Generation. It refers to the generation born since the advent of the personal computer.
The Net Generation or N-Gen has arrived.
One-handed food n. Food that is small enough to hold in one hand and is not messy to eat so that it can be consumed while driving or working.
Fast-food restaurants have succeeded best with 'one-handed food,' because the majority of fast-food patrons eat in the car.
Passion brand n. A brand that resonates with consumers and makes them passionate about the brand's products or services.
'Our goal is to be the passion brand,' said Traci Hill, Nerve's account supervisor. 'We're going after a more emotional target.
P-book n. A paper book (the opposite of an e-book).
E-books, in general, cost the same or are cheaper than their p-book versions.
Privatopia n. A walled-in or gated community of private homes, especially one in which a homeowner association establishes and enforces rules related to property appearance and resident behavior.
"Privatopias" of subdivisions around cul-de-sacs sans sidewalks, look-alike homes, and three-car garages may appeal to some, but others consider them charmless clusters.
Retrophilia n. An intense attraction for things of the past.
To the true retrophile, disco parties and the like were common 10 years ago. Similarly, retro-intelligentsia have long viewed 'New Wave' and even late-'80s hair-metal retro as passé and no longer amusing as kitsch.
Retrosexual n. A man with an undeveloped aesthetic sense who spends as little time and money as possible on his appearance and lifestyle.
Genuine guys are sometimes known as retrosexuals, to distinguish them from metrosexuals, who are men with the good taste of gay men, only they're straight.
Rurban adj. Combining aspects of both rural and urban or suburban life (also rurbanite, rurbanism).
It's not really urban. It's not really suburban. It's 'rurban.'
Screenager n. A young person who has grown up with, and is therefore entirely comfortable with, a world of screens, particularly televisions, computers, ATMs, cell phones, and so on.
They're referred to as generation wired, cyber tots, digital kids and screenagers, but what they really are is business. Big business.
Schmooseoisie n. The class of people who make their living by talking.
We are about to witness the ascendancy not of a mere group, but of a new class, one of which Karl Marx never dreamt: the schmooseoisie.
Social swarming n. The rapid gathering of friends, family, or colleagues using technologies such as cell phones, pagers, and instant messaging.
Social swarming involves sharing your life with others in real time. It means pulsing to the rhythm of life with one's posse. It means a nonstop emotional connection to one's swarm.
Togethering pp. Vacationing with one's extended family or friends.
Eight in 10 respondents said they planned to vacation with extended family or friends, a trend called "togethering" that is on the increase.
Transnational suburb n. A suburb made up mostly of immigrants who maintain strong ties to their home countries.
Social scientist Mike Davis has coined the phrase "transnational suburbs" to describe an emerging phenomenon. Natives of particular Mexican villages are moving en masse into the same U.S. neighborhoods, creating de facto satellites of their hometowns.
Tribal marketing n. A marketing strategy that attempts to create social groups or communities that are centered around a product or service.
The credo of tribal marketing is that postmodern people are looking for products and services that not only enable them to be freer, but can also link them to others, to a community, to a tribe.
Triviata n. Trivial things; a collection of trivial facts.
As laudable as is its academic value, the most captivating facet of "Tooth and Nail" is the mesmerizing mystery woven amongst the vocabulary and Shakespearian triviata.
Undecorating pp. Redecorating a home or room to give it a simpler, less cluttered look, as in: “This room needs editing."
Undecorating is when you take a good, hard look at all of the decorating you've done during the last 10 years and...well, undo it.
Wallet share n 1 : percentage of customer’s overall revenue and profit potential that a business is presently realizing 2 : squeezing more money out of existing customers to avoid the expense of procuring new ones.
The formulas for calculating wallet share are mind-boggling, but you know what they say: “Big wallet, big wallet share.”
Weddingmoon n. A vacation that includes both a wedding ceremony and a honeymoon.
Many couples today are opting for "weddingmoons" — combining their wedding and honeymoon into one special trip.
Wordrobe n. The words and phrases that comprise a person's vocabulary.
He spent his idle hours tailoring new words and stitching together new phrases in an effort to build up his wordrobe.
Sources:
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Blink: Malcolm Gladwell Speaks to SLA NY Chapter
By Hilary Rengert, emarketer
Malcolm Gladwell’s break-through book The Tipping Point: How Little Things can Make a Big Difference, released in 2000, became an essential for ad/marketing collections. The influence Gladwell had over the language used in business and culture in five years is evident. The phrase, Tipping Point, is a company name, cited by numerous ad/marketing chiefs, used former Secretary of State on Meet the Press, and was the title of a rap album by The Roots. Blink:The Power of Thinking Without Thinking, Gladwell’s new book, had all the marketing push of a second record released by a major recording star. And one stop on the book “tour” was at the JP Morgan Chase Auditorium to talk with the SLA NY Chapter on a cold January 31 night.

Malcolm Gladwell at the podium
Blink is an examination of first impressions and decision and how personal prejudice, training, or instinct plays in these nano-moments. He told stories from the book to the audience in a captivating way. There were two sides to the thinking without thinking method. A trained orchestra conductor is able to select the most talented musician during a blind audition, even if that musician is a woman, by having the musician perform behind a black screen. Four police officers were unable to react appropriately or refrain from overreacting when an unarmed Amadou Diallo held up his black wallet in the stairwell of his home. Gladwell discussed these scenarios to introduce two theories for making better or clearer snap judgments. One method is by removing extraneous information. “Thin-slicing” the information to the essential aspects that were needed to make a decision or conclusion, such as in the case of Abbie Conant audition for the Munich Philharmonic. Another theory is to change the environment. He explained the influence of the group environment or singular experience for making judgments as in the unfortunate death of Diallo.
Gladwell took comments and questions from the audience. When asked about the contents for an annual report—detailed or basic—Gladwell advised that she should assess her reader, would they need they extraneous information to make decisions? When asked about his future works, he replied that food is his current interest. Gladwell mentioned that once the word is out on his next project, he said he is flooded (thankfully?) with tips for stories and samples to taste.
Gwen Loeffer Chapter President-Elect, Malcolm Gladwell, Tom Pellizzi, Chapter President, and Pam Rollo. Past-President
It is important to note the efforts of SLA NY Chapter leaders. Chapter members were encouraged to invite a special guest, such as their CEO or President, their CIO or CKO, their Director of Research or Business Development, their supervisor, a valued client or a potential student. At the reception prior to and book signing after, a wonderful mixer of members and guests created a successful evening for all.
SLA NY Members and Guests at the reception
Photos: Steven Knittweis
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2005 Award of Merit Nominations
The Advertising & Marketing is now accepting nominations for the 2005 Award of Merit. All nominations must be received by May 1, 2005. If you would like to nominate a member—or yourself—please send your nomination with a brief description of relevant information including biographical information to Awards Chair, Betsy Hoza Harootyan:
betsy.hoza@chi.ddb.com. The selection committee, composed of the Chair, Chairs-Elect and Awards Chair, will review the nominations.
Each year the Advertising & Marketing Division awards a division member the Award of Merit. Nominees must demonstrate achievements in one or more of the following areas:
- Participation in programs, seminars or similar activities that benefit the Division
- Special and notable service to the Division, such as continued participation in special projects, committee work or leadership roles
- Notable innovations in the workplace
- Mentoring activities that encourage others in the profession
- Activities that bring recognition and acclaim to the Division
The winner of the Award of Merit will be presented with a certificate and a check for $500 at the 2005 Toronto Conference.
PAST WINNERS
2004 - Tesse Santoro, Dialog Corporation, New York
2003 - Sue Stepek, Campbell-Ewald, Warren, MI
2002 – Ellen Kuner, Burson-Marsteller, Chicago, IL
2001 – Not Awarded
2000 – Holly Bussey, NW Ayer, New York
1999 – Gretchen Reed, Euro RSCG MVBMS Partners, New York
1998 – Julie Zilavy, AAAA, New York
1997 – Brady Leyser, Young & Rubicam, Toronto
1996 – Helen Fledderus, New York
1995 – Marie Connelly, SSCB, New York
1994 – Roberta Piccoli, New York
1993 – Bert Schacter,
1992 – Holly Rutkowski, QVC Network, West Chester, PA
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SLA DAM Member News
In November 2004, Deb Rash (Carmichael Lynch) and Kristine Spanier
(formerly of CL) were awarded the Quality in Action award from the Minnesota Chapter for their efforts in providing innovative information and knowledge at the agency. The annual Quality in Action Award “recognizes an information professional or team of information professionals employing quality improvement techniques to enhance their own information organizations or to enhance the profession through chapter activities.” Based on these efforts, the two co-authored the article, “How They Put Their MIND To Work: An Advertising Agency Changes Its Information Strategy” which was the cover story of the February 2005 issue of Information Outlook.

Deb Rash and Kristine Spanier receive the Quality in Action award from Randi Madisen at the November meeting of the Minnesota Chapter.

Deb Rash, SLA Executive Director Janice Lachance and Kristine Spanier.
Photos by Jim Tchobanoff
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International Travel Grant for 2005 Winner
By Grace Avellana Villamora, DAM International Relations Chair
Vijaya C. Menon Menon is the first recipient of our International Travel Grant. She is Head of Knowledge Management at Grey Worldwide Mumbai, India. Vijaya manages information management and dissemination to all ten offices in India, the staff in Srilanka and Bangladesh. She coordinates information requests with Grey Europe and the Americas.

Vijaya C. Menon
Her 15+ years in library management include work at Grey (10 years), J. Walter Thompson India, Accenture, and the Reserve Bank of India. Grey India library has extensive collection of advertising and marketing reports, case studies, web-based databases, TV spots in VHS and DVD formats, books, e-journals and ad agency reports.
Vijaya is currently pursuing her MSc. Econ in Library & Information Services from the University of Aberstwyth, Wales, UK distance learning. She has completed a diploma in advertising and marketing from the Xavier Institute of Communications, a Bachelor of Library Science and a Bachelor of Arts in Economics from the University of Mumbai.
She will join the breakfast/business meeting scheduled for Monday, June 6, 2005 and other DAM conference activities. Vijaya will write about her conference impressions for the Bulletin. It will also include her "world within the city" Toronto experience.
“I appreciate the overwhelming support and look forward to developing global networking initiatives at SLA,” said Vijaya.
Please introduce yourselves to Vijaya when you attend one of our programs.
The 2005 applications for the International Travel Grant were evaluated by Jo-Ann McQuillan, Division chair; Betsy Hoza-Harootyan, Awards chair; and me, as International Relations chair. The Travel Grant of $1500 (US) is only available to DAM members. DAM's travel grant was initiated at the Nashville conference in June 2004.
We are happy and privileged to have Vijaya onboard. See you in Toronto!
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Membership Update and New Member Biographies
By By Deb Rash, Carmichael Lynch
We had twenty-four new members join the division from August to mid-January.
Renee Brumett received her master's in Information Science & Learning Technology officially on Dec. 17, 2004, from the University of Missouri - Columbia. She is a new member of SLA. Renee has a BA in Church Music (Piano & Organ) from Baptist Bible College in Springfield, Missouri. While in school there and after graduation she worked at the BBC library, working in Reference, Cataloging, and Archives, and eventually decided to pursue her library science degree. The latest position she held there was Technical Services Supervisor. In September of 2004 she began a new job as the Knowledge Resources Manager at Noble World Communications in Springfield. She manages the library resources as well as researches and provides information to the Noble associates and clients. Renee and her husband just bought their first home, so in her free time, she works on organizing and decorating it as well as playing with her new puppies, Catfish and Cricket. She and her husband stay very involved in their church. She also loves to read, play the piano, and watch movies.
Denise Corey is currently in the middle of her first year of the MLIS programme at Dalhousie University in Halifax, Nova Scotia. She has also completed the Library and Information Technology diploma and a Certificate of Marketing. Most of her work experience has been in academic libraries, but she's looking forward to trying new things after library school. When she's not working she enjoys reading, watching films, and traveling to tropical locations.
Michelle Dollinger is a Research Analyst in the New York city-based FIND/SVP Business Information Center where she researches questions and projects for clients including many advertising agencies and marketers. Prior to joining FIND/SVP, she was the Director of Information Technology for a B2B newsletter publisher that focused on consumer marketing. At that publisher, she previously served in editorial functions that built on her journalism background, but the move to IT brought opportunities to manage and learn new skills. Michelle earned her B.A. in Journalism from S.U.N.Y. Buffalo State College and currently is working on her MLS at Pratt Institute. At Pratt she serves as the Treasurer and Webmaster of their very active student association (http://rand.pratt.edu/~sils_sa/). Michelle and her husband, a professional stand-up comedian, live in Brooklyn's Windsor Terrace neighborhood.
Krista Garcia recently joined Young & Rubicam's Global Intelligence Group as a Research Specialist. She has been a member of SLA since January 2003. In August of 2004 she received her MLIS from Pratt Institute. She also holds a BFA in Printmaking from Pacific Northwest College of Art. Previous positions include work in public and academic libraries, as well as a few editorial stints at websites long forgotten. On the side, Krista also writes about food for NYC publications, and enjoys fine dining as much as junk food. She actually enjoys reading trade magazines like "Nation's Restaurant News" and "Pizza Today."
Eve Lagacé is currently doing an internship at Info enterprises, a documentation centre for people who want to start their own business. She answers reference questions and works on research reports. She received her degree from École de bibliothéconomie et des sciences de l'information, Université de Montréal, Montréal (Québec) Canada. Eve is a new member of SLA and to the profession. She has joined the A&M Division because of her interest, education and work experience in the field of Communications.
Vijaya C. Menon is the Knowledge Management Head - Grey South Asia at Grey Global Group, Mumbai, India. An experience spanning 15 years, Vijaya started her career with University & College libraries and changed streams to manage corporate libraries. Her previous work experience includes positions at J. Walter Thompson, & Arthur Andersen (now Ernst & Young) where she worked as a solo librarian. Vijaya holds a B.A. in Economics, Bachelor in Library Science and a Diploma in Marketing & Advertising Communications from the University of Mumbai. She is currently pursuing her MLIS degree from the University of Aberystwyth, Wales via Distance Learning. Vijaya has been a member of SLA for the last 6 months. Leading a team of two her work at Grey includes overseeing collection development at all branches in South Asia, handling industry information queries & disseminating advertising & marketing data. Currently she is involved in setting up the library intranet at Grey. Outside of work Vijaya enjoys gardening, exercising, traveling and watching movies.
Andrea RePass currently works at davidandgoliath (dng), an independent ad agency in Los Angeles. She is a Senior Account Planner, but has also taken on the role of "Knowledge Manager" for the agency. She is just beginning the process of organizing an intranet library of research, case studies, creative materials and online resources. She has become a member of SLA in the hopes that some of our collective expertise will rub off! Andrea has an MBA in Marketing from Pepperdine University. Before dng, she worked at Y&R and Bates USA, both in Irvine. A professed "workaholic," in her spare time, Andrea works on remodeling/restoring her mid-century modern ranch house in Long Beach. She and her husband have three cats that they rescued and they volunteer together at a local animal shelter. She also enjoys reading and watching independent films.
Linda Schneider is the Coordinator of the Graduate Resource Centre, Faculty of Information and Media Studies, University of Western Ontario. The programs she serves are library and information science, journalism, and media studies. Besides administration of the library, Linda's responsibilities include instructional training in electronic resources. For the Faculty of Information and Media Studies, she teaches "Marketing and Public Relations for Information Professionals," an occasional elective. Linda earned her MLIS in 1997 from the University of Western Ontario. She has been a member of SLA for over 20 years through the Toronto Chapter. Most of her career has been with corporate libraries. She was also Corporate Communications Manager in a public company for five year, and has been a branch manager for a public library system. Linda enjoys hot, dry weather - a rarity in Canada. Some of her interests include gardening and reading mystery books, as well as volunteering in non-profit organizations.
Danica Shelton is currently working on getting her Master's in Library Science from the University of North Texas. She is about half way through with the degree program. She previously worked in an academic library for several years in Circulation and Document Delivery. Danica just moved to Austin and would like to find a position in a Special Library, possibly a Law Library. In her spare time she likes to travel as much as possible and watch movies.
Karen Stump is the Global Knowledge Portal Manager for American Standard. She oversees the organization and use of the company's global knowledge portal, including product knowledge, intellectual capital, project management assets and employee information. She has recently rejoined SLA. Karen earned her MIS from the University of Alabama and her previous experience includes work as the Information Center Manager and KM Leader for Computer Sciences Corp. and as the Document Management Manager for Sankyo Pharmaceuticals. When she is not working with information, she enjoys photography, running and travel.
Vitalija Svencionyte is currently a SLIS student at Louisiana State University and she holds a GA position at LSU Middleton Library where she works in the Interlibrary Borrowing Department. She hopes to graduate from the MLIS program in the summer of 2006 or 2007 because she is planning to go for a joint masters in Library and Information Science and Systems Science. Vitalija graduated in June 2003 from Vilnius University, Lithuania with a BA in Library and Information Science after defending her thesis on Internet advertising on libraries web sites. She also has a college degree in Advertising Management from Klaipeda Business School, Lithuania (May 2002). She became a SLA student member in Fall 2004 and is also a member of GLISSA. Outside of university Vitalija's passion is drawing. She had two exhibitions in Lithuania in 1999, one of them in the Music library that was wonderful. She is also interested in new interesting things, people and information and likes different kinds of team sports and traveling.
Janis Tyhurst currently works at George Fox University in Newberg, OR. She is a reference librarian, but her job also includes doing collection development for sixteen discipline/degree areas, information literacy development, instruction and marketing to faculty members, art show coordination for student shows in the library, bibliographic instruction, library database contract management and negotiation, and many other things. In the past she has worked part time at local public libraries. Janis graduated from UCLA in 1990 with her MLS degree. She had been a member of SLA from 1988-1994 and just rejoined this year. She has just started the MBA program at George Fox in the hopes of being better able to serve the business students' needs in the future. When not doing something school related Janis is learning dressage with her QH mare.
Amy Wegener is a Knowledge Management Coordinator for the Business Development/Marketing group at Paul Hastings LLP, a law firm based in Los Angeles. Her responsibilities include CRM implementation, competitive intelligence research, and development of knowledge databases. She is currently pursuing an MLIS from San Jose State University, and received a B.A. in Political Science from Bucknell University in 1991. Amy has served as the newsletter editor for the SLA's Southern California Chapter since 2003. In her free time, Amy enjoys traveling, running, swimming, and cooking. She has been a member of SLA since 2002.
Jeff Wertz is the Design Library/ Research manager at Nike, Inc. at the world headquarters in Beaverton, Oregon. He does not have a degree in Library Science, but comes to the position with a background in Design. He has worked for Nike for 12 years, mostly in Apparel Design management. Jeff has just recently become a member of the SLA. The primary goals for the Design Library are to inform and inspire the Nike Design Community. It is a beautiful facility, but somewhat small by typical library standards. They have about 11,000 books and 250 periodicals and they also do research for their designers. When not at work Jeff likes to spend time with his family, usually in the garden or cooking.
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In Memoriam…Mary Margaret Regan

Mary Margaret Regan was born in Detroit, Michigan in 1927, graduated from Marygrove College, Detroit (BA, English, 1949) and from University of Michigan (MSLS, 1953). In Detroit she was active in the Writers Club and did graduate work in English at Wayne State University. In 1953 she began her career as a librarian at Control Instrument Company, Brooklyn; in 1955 she moved into Special Libraries (specializing in advertising and marketing) at Young and Rubicam International, New York, and in 1968 to the Economics and Public Affairs Division, New York Public Library, until she retired in 1994.
In 1995 Mary Margaret received the distinguished Service Award from Special Libraries Association “in recognition of outstanding service and contributions to the New York chapter.” She had previously served her profession as President of the New York Chapter of SLA (1965-66), Editor of Chapter News, and coeditor of Guide to Special Issues and Indexes of Periodicals, (New York: SLA, 1962; 2nd ed. 1976). The Advertising & Marketing Division History on the SLA web site is adapted from Mary Margaret’s “Advertising Division Highlights,” in Special Libraries Association—Its First Fifty Years, 1909-1959, ed by Alma Clarvoe Mitchell (New York: SLA, 1959), pp. 73-74.
Strong interest in literature motivated Mary Margaret’s participation in Poetry Workshops at NYU in the early 60s with Louise Bogan and at the Academy of American Poets. She was active in the Brontë Circle of New York, New York Library Club, American Academy of Poets, Victorian Society, New York Irish History Roundtable, and Glucksman Ireland House of NYU.
Mary Margaret collected books, took regular trips to England, Ireland, and the Continent, and traveled to the southwestern United States to collect santos and printed material about them. After moving to Evanston, Illinois, in 2000, she gave her collection of books on, by, and about women writers to Northwestern University students in The English Major in Writing and her correspondence with Louise Bogan to the Bogan Archives at Amherst College.
Active in Church of Our Savior since she moved to Murray Hill in the late 60s, Mary Margaret served for many years as a lector and on the parish council. She died on October 27 at Three Crowns Park Health Care Center in Evanston, and donated her brain to Northwestern University’s Brain Endowment program. She was remembered at a Memorial Mass at Church of Our Saviour on November 15, 2004. Memorial contributions will be welcome at Palliative CareCenter & Hospice of the North Shore, 2821 Central Street, Evanston IL 60201.
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Call for
submissions
Become a published author. The Bulletin is always accepting articles
and contributions from our membership. Contact the Bulletin editor,
Hilary Rengert, for more information or to directly submit an
article for the next issue.
Care
to comment on an article or topic presented in this edition of the
Bulletin? Please send a letter to the editor, Hilary Rengert at
hrengert@emarketer.com.
Share YOUR Knowledge
I am
looking to interview information professionals for future editions
of the DAM Bulletin. Insight into our members operations, effective
strategies and methods are valuable to all of us, especially
students and new professionals. If you are interested in sharing
knowledge on your library/reference center OR if you are interested
in learning more about a particular library/reference center, please
send an email to Hilary Rengert at
hrengert@emarketer.com
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represent the official position of Special Libraries
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