Bulletin

Advertising and Marketing Division
Winter 2004
Editor Kristine Spanier,
Carmichael Lynch

Contents Notes from Albuquerque Nashville Sneak Peak A Message from the Chair-Elect A Look Inside...JMJ Information Services with Joan Jackson, Principal Super Searchers on Madison Avenue: A Review of the Reviews Marketing to the Emerging Majority: African, Asian and Hispanic Americans A Treasure Trove of Customer Data for Public Libraries Member Publishing Our Favorite Resources Member News New Members Bulletin Submissions

Notes from Albuquerque

By Jennifer Hahs

This winter's Leadership Summit was held in beautiful Albuquerque, New Mexico.  Strategy sessions for conference program planners were held during the days and numerous networking opportunities and chances to reconnect with association friends took place in the evenings.

Ann Rhoades began the Summit with a presentation entitled "People-Centric Cultures Pay Big Dividends: Lessons from Great Companies. " Co-founder of JetBlue Airways, Ann was an exceptional speaker who provided keen insight into how management can help foster an environment that supports strong customer service while rewarding employees.

Day One included the Meet the Candidates luncheon. The 2004 candidates gave thoughtful speeches that illustrated leadership capabilities as well as bold visions for SLA.

During the Summit, conference planners for Nashville and Toronto met often to both finalize and to begin plans for their respective conferences. Sessions included Program Development, Launching a Community of Practice for Your Unit, Building for Tomorrow's Leaders, How Not to Run a Meeting, and Successful Fundraising. These sessions were beneficial because they offered planners the chance to network, to ask questions, and most importantly, to learn that concerns and stress were shared by other planners!

I'm happy to report that the SLA name debate is alive and well. President-Elect Ethel Salonen brought a proposal to the Board that resulted in some semi-lively debate at a joint Division and Chapter Cabinet meeting. Ethel proposes that the Special Libraries Association adopt a Doing Business As model and allow members to use SLA if they so choose (I'm doing it now!). Those in favor of this change cite that 'special library' is not a recognized term outside of the United States and Canada and that it is a barrier to recruitment both internationally and to potential members who work in non-traditional environments. After the debate Ethel brought the proposal formally to the Board where it now rests. A membership vote is not required to make this change but SLA's Executive Directory, Janice R. Lachance, has stated that more information will be forthcoming from SLA on this issue.

Some housekeeping items:

SLA has unveiled an exciting new area of the SLA site called Communities of Practice. You can learn more about this member-driven, interactive tool at the COB page.  http://www.sla.org/content/Community/index.cfm 

The last bit of housekeeping business involves ...drum roll...governing documents!

New governing documents were approved by the Board of Directors for each of SLA's chapters and divisions and will replace existing bylaws. 

Lastly, Betsy and I hope to see you in Nashville. We're both very excited about the upcoming conference in June. We've got excellent speakers who'll be talking about resources and issues specific to our needs as advertising and marketing information professionals. You won't want to miss it!

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Nashville Sneak Peak

Re-Inventing Knowledge Management
Speakers:
Guy St. Clair, President and Consulting Specialist, SMR International
Description:
How Specialist Librarians Use Knowledge Services
This session will show you how to use Knowledge Services (the convergence of information management, knowledge management, and strategic learning) to help your organization meet its mission-specific objectives. At the same time, you'll learn to sell the value of specialist librarians and other knowledge workers as KM team members.

Best of the Web for the Advertising Industry
Speakers:
Julie-Ann Zilavy, American Association of Advertising Agencies
Stephen Fleming, Young & Rubicam
Description:
Overwhelmed by the time-consuming prospect of looking for advertising research on the Internet? Julie-Ann Zilavy from the American Association of Advertising Agencies and Stephen Fleming from Young & Rubicam will share with you their best Internet sources for finding information on topics from media research to consumer markets, in the United States and international markets.

Adding Value and Making a Difference: Knowing and Growing your Customers
Speakers:
Mary Ellen Bates, Principal, Bates Information Services
Grace Villamora, Director, Knowledge Management, Euro RSCG Tatham Partners
Description:
New Thoughts on Becoming Indispensable
Content may be king, but adding value to the content we provide is what ensures that our clients understand the vital role of information professionals within an organization. Two long-time info pros will discuss how to provide data analysis and information synthesis, and how to move up the value chain.

The Advertising and Marketing Division appreciates the generous support of Dialog for sponsoring this session.

Media Tools Unveiled
Speakers:
Deb Linksvayer, Carmichael Lynch
John Rash, Campbell Mithun
Description:
A world of information exists in your ad agency that you might not even know about.  Learn the terminology, tools and the best resources for fielding demographic, geographic, market research requests and beyond.  The speakers are a media planner turned librarian and a media buyer who teaches college classes on mass media and popular culture.

Advertising Agency Library Portals: Challenges and Solutions
Speakers:
Douglas Buffo, Leo Burnett USA, Inc.
Scott Jenkins, Leo Burnett USA, Inc.
Stephen Fleming, Young & Rubicam
Velda Ruddock, TBWA Chiat/Day
Moderator: Robin Feuerstein, The Interpublic Group of Companies
Description:
Managing resources across a global agency network is a complicated endeavor. A panel presentation and moderator led Q&A will address IT, copyright, contractual restrictions, content integration, culture, and other issues as they relate to information sharing via a library portal.

Cultivating your Marketplace: Planting Seeds and Reaping the Rewards
Speakers:
Chris Olson, Chris Olson & Associates
Description:
Call them partnering opportunities. Call it relationship building. The bottom line is this: target markets can be cultivated to expand and enrich the diversity of your information service and product offerings. Where do you begin? How do you leverage leads? How do you jumpstart an "out-of-the-box" strategy that maximizes opportunities to integrate information services into the daily plans and activities of your organization. Follow SLA marketing consultant and Brand Talk columnist, Chris Olson, as she uses a hypothetical ad agency setting to go through the process of identifying and then leveraging opportunities aimed at building an information service beyond the traditional scope. Ideas, examples and unconventional approaches are sure to be raised, making this session attractive for information professionals working in all types of organizations.

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A Message from the Chair-Elect

Jo-Ann McQuillan

Greetings from Canada!

This is my first communication with all of you and I want to take this opportunity to do a few things:

1. I want to update you on the Winter Meeting/Leadership Development Institute in Albuquerque, New Mexico this past January.

2. I want to give you an update on the scene in Canada.

3. I want to get you thinking about coming to Toronto in June 2005.

Leadership Development Institute

In January, I attended my first Winter Meeting/Leadership Development Institute in Albuquerque, where I spent a lot of time brainstorming with fellow DAM member, Jen Hahs. Despite my dreams of visiting a hot climate and getting a tan, Albuquerque proved to be only a few degrees warmer than Toronto. However, the Hyatt was a great venue for our meetings and was centrally located to allow some exploration of the city between meetings.

Here are some great sessions I attended while in Albuquerque.

• People-Centric Cultures Pay Big Dividends: Lessons from Great Companies (Ann Rhoades of JetBlue gave a rousing and dynamic keynote speech on the power of living the brand – her case study of recruitment and retention in JetBlue is an excellent example of effective internal marketing. You can see her PowerPoint presentation at http://www.sla.org/images/ann_rhoades.ppt

• Successful Fundraising – This session, facilitated by the Rio Grande Chapter, provided best practices for chapter and division level fundraising initiatives. Learning from this session will be used to generate alternative sources of DAM funding in the future. To see the session notes, click here: http://www.sla.org/documents/SUCCESSFUL_FUNDRAISING.doc

• The Taxonomy of a Meeting (Margie Hlava) – This session provided detailed information on different types of meetings, how to effectively organize and run a meeting as well as providing an exhaustive breakdown of Roberts Rules of Order (more confusing than I remember). www.roberts-rules.com is a useful refresher for everyone!

Canadian Advertising Librarian Update

The population of Canadian advertising librarians is continuing to dwindle but we are still standing proud up here in the North. We are looking to expand our numbers and the 2005 Conference is a good time to attract new members to our division.

The majority of Canadian advertising librarians are working in agencies (about 10, not all SLA members), PR firms (at least 3) and numerous others working client-side (up to 15). We are looking forward to adding a new member from Carlson Marketing Group and Arnold Worldwide in the near future. JWT is about to introduce their newest information professional –stay tuned!

What’s happening in advertising in Canada? Aside from a government scandal involving advertising agencies and sponsorship funds gone AWOL, a health crisis or two, and a slump in tourism, we are busy as beavers!

2005 Toronto Conference Planning

The 2005 Conference in Toronto looks like it will be a fabulous experience for international visitors and Canadians alike. Toronto is a beautiful and unique city – we are the world’s most multicultural urban centre, we have lots of green space and excellent shopping opportunities. We are looking forward to showing the world how wonderful Toronto can be.

I am hard at work planning sessions and events that will educate and inspire DAM members. Toward that end, if you have any ideas or comments to share, please contact me at jmcquillan@ica-ad.com.

I am planning to conduct a post-Nashville survey to elicit feedback on the 2004 conference and to generate ideas for future conference planning.

I also want you to enjoy your time in Toronto – if you have any personal interests, stores, tourist attractions or cuisines that you would like to explore, let me know. I can help you plan a fun-packed itinerary. Whether it be bell-ringing or leather products, Afghani food or Polish publishing, I will help you find it!

I am working with another SLA member to create “The Ultimate Guide to Bookstores in Toronto” and will launch this product in conjunction with the 2005 Conference. We have some really special stores in Toronto and I hope you will have an opportunity to explore them.

I am really looking forward to being Chair of the Advertising & Marketing Division. I have been practicing my skills as Chair of the Toronto Chapter Solo Librarians Group as well as Editor of the Toronto Chapter newsletter, the Courier. Being in these positions has helped me to start paving the path to Toronto in 2005. Unfortunately, I can’t do this alone and hope that any able-bodied DAM members who are interested in contributing the effort in any way will come forward. As they say, many hands make light work.

If you are a DAM member in Canada, please contact me directly. We all need to work together to make the 2005 Toronto Conference a success!

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A Look Inside...JMJ Information Services with Joan Jackson, Principal

Please tell us a little about your background.

I have a BA from Marquette University in Sociology and my MLIS is from Simmons College. I grew up in Washington, D.C.  After receiving my bachelor’s degree, I moved to Cambridge MA.  My first library job was as a “Sub-Professional Librarian” in Cambridge’s Main public library’s Circulation Department.  While working full-time, I worked towards my Master’s in Library and Information Science at Simmons.  After receiving my MLIS, I applied for an open position as Branch Librarian in Cambridge.  Eventually, I moved to Nashua, New Hampshire, and worked as an Adult Services Reference Librarian.  Wanting to take a risk, I branched out into the private realm.  I applied for a position as a Law Librarian for a private law firm in Manchester, NH.  The law firm proved quite challenging, however, I grew quite a bit from that experience, and am grateful to have had that employment opportunity.

In 1992, an opportunity arrived for me to move to California.  This was yet another stretching my librarian expertise.  I became a Records Management Analyst with an IT-peripherals corporation in Milpitas, CA.  Anyone that has lived through the boom period in the Silicon Valley has probably experienced “The Layoff”.  In 1998, I had three months to find another position.  IBM Corporation afforded me the opportunity to work as an Education Specialist, and as a Software Service Planner with their Storage Systems Division/Group in San Jose, CA.  After nine years away from my passion for librarianship and the type of research that it entails, I decided that I wanted to come “full circle”, and am now a full-time Reference/Business Librarian with the Sunnyvale (CA.) Public Library.

What lead you to start your own research company?

I had actually started a home-based, research business while at Read-Rite Corporation.  When I started working for IBM, I felt that a conflict of interest was potentially looming.  IBM is so large, and is into so many business and IT-related venues, that reluctantly, I decided to let the company go.  It wasn’t until a few months after working in Sunnyvale, that the “old entrepreneurial bug”, bit once again.  Right now, I am in the “marketing stage” of my company, and am very careful not to cross the line between my current full-time job, and growing my new business. 

What kind of company is it?

JMJ Information Services specializes in providing business research that targets the multicultural consumer market for advertising, public relations, and management consulting companies.

Why did you pick this niche?

As an African-American, I am very interested in the integrity of data that now proliferates in specialized and standard research resources that target our country’s minority market.  There are several information professionals that specialize in this area.  They have expressed their passion for performing research for media-related companies that see the buying power of our emerging majority.  I was impressed by their compassion and their zeal.  As this type of research expands, so does the need for information specialists that want to provide value-added research in this area.

What sort of research do you provide?

I provide various nuances of secondary, value-added business research.  I also provide commercial writing services not only to these companies, but also to trade and popular journals. 

Who does your company service?

Again, my primary focus is on advertising, public relations and management consulting companies.  I also provide research to any company that is ethically trying to expand its business potential by tapping into the buying power within this niche. 

What do you mean by “ethically”?

There are companies that want to exploit either the stereotypes and/or fears that have tragically been associated with various ethnic groups.  Personally, I will not handle research that I feel is detrimental to an individual’s overall physical or emotional well-being.  That is why I chose the following phrase as my company’s motto: “Confidentiality and integrity are standards, not options.”

What resources do you typically use?

DIALOG, Lexis-Nexis, Factiva and Hoover's as my principal commercial services.  There are fantastic, targeted print resources as well.  I prefer Google as a primary search engine.  Also there are great sources via the Internet, and the “Invisible Web”.

How long have you been a member of SLA and DAM?

SLA – Ten years, in total
DAM - one year

What do you gain through your membership?

The listserv is fantastic!  The members of DAM are very enthusiastic and helpful.

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Super Searchers on Madison Avenue: A Review of the Reviews

By Kristine Spanier, Carmichael Lynch

Long-time DAM member Grace Avellana Villamora published Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies in March of 2003. When Chris Sherman published a review of it on SearchEngineWatch.com on January 6th, the sales ranking of the book went immediately from 422,000 to 62,000 out of a million books. There’s no doubt a review is a powerful tool in the publishing industry.

Super Searchers profiles 13 advertising and marketing information professionals, many of whom are members of our division (myself included, in the interest of fair disclosure). So what exactly are the reviews saying about this book? Chris Sherman wrote, “Villamora’s interviews are wide ranging, eliciting not only tips and techniques for more effective research, but interesting personal information as well…the list of referenced sites and sources is extensive, covering more than 300 resources, and even better, is available online with direct links whenever possible...[Super Searchers] is packed with practical tips useful for anyone who spends time searching, whether you’re involved with the advertising industry or not.”

Ros Raward wrote in Library Link {http://oberon.emeraldinsight.com} that the book is “an extremely useful, practical book for the information professional involved in providing information to the advertising and marketing game. Or if you are a professional in the marketing field and want to use online advertising and market research strategies to build, brand, launch and test-market new products and services, communicate with and understand customers and position your company for growth, then this book is also for you.”

In the November/December 2003 issue of  Public Libraries, M. Barbara Mulrine concurred and added that “in some ways this volume intersects the world of Wall Street and business researchers, who are covered in other titles in this series, but its emphasis on marketing, demographics and pop culture sets it apart…the interviewees offer insight into the strategies they employed to meet their most challenging requests, which is a boon to the public librarian who may not be a business specialist but receives such complicated requests from small companies or business owners.”

A review in AIIP Connections (Volume 17, Number 2) written by Terry Brainerd Chadwick states “I particularly found the multicultural resources and those used by the end-users – the more ‘creative’ aspects of the business – most interesting.” And Deborah Lynne Wiley in Online Magazine (July/August 2003) writes “the author does a good job of soliciting similar information from each interviewee, without making it feel as though she is following a script. She naturally digresses to follow interesting tangents and allows the individual’s personality to come through. I particularly like the descriptions of successful projects or examples of particularly interesting questions, as following the thought processes of successful people helps others to improve or evolve their own way of thinking through problems. If you work in this area, you should definitely have this book.”

I couldn’t agree more with the reviewers. To order your copy today, please visit www.infotoday.com.

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Marketing to the Emerging Majority: African, Asian and Hispanic Americans

By Joan M. Jackson, Principle, JMJ Information Services, San Jose, CA

The multicultural market is a growing force in our country.  Over the past two generations in particular, the “emerging majority” of the United States (e.g., African Americans, Asian Americans, and Hispanic Americans) is the fastest growing, most culturally rich, and economically wealthy segment of our population.  Below are snapshots of industry statistics attributed to MarketResearch.com, and to The Selig Center at the University of Georgia.  The findings were reported in “DiversityInc”, a leading journal that deals with various topics of diversity in the U.S., and its’ e-journal, DiversityInc Online:

• “One in Four African-American Households Earns $60K+
  Approximately 9.3 million African Americans (one in four) live in a household with an income of $60,000 or more, according to MarketResearch.com. Three million African Americans are part of a household with an income of $100,000 or more.” Diversity Factoids: Jan. 28 (from DiversityInc. online): 1/28/2004

• “The Selig Center at the University of Georgia projects their (Asian Americans) buying power will have nearly doubled from $296 billion in 2002 to $450 billion by 2007.  By comparison, buying power for African Americans, the second largest minority group, is expected to reach $853 billion by 2007, up 32 percent from $645.9 billion in 2002.  For Latinos, the largest minority group, buying power is expected to top $926 billion in 2007, a 315 percent increase over the $580 million in 2002.” “ Year of the Asian American: Banks See Enormous Potential in 2004”.  DiversityInc. December/January 2004, pp. 103-104.

The Multicultural Impact on Companies:

The magnitude of the buying power of our African, Asian, and Hispanic American population has caused advertising, public relations and management consulting companies to take an even more serious approach to changing various aspects of their market research.  No longer does a “cookie-cutter”, “one-size-fits-all” approach in marketing campaigns apply.   Keeping up with the needs and trends of our diverse society, depends strongly upon the harnessing of vital information for strategic development, and new business.  The proliferation of data demands culturally sensitive, value-added research expertise.

Specialized Research Tools for the Information Professional:

There’s a wealth of information resources already available to us.  We can certainly tap into some of our trusted stalwarts of commercial databases (DIALOG; Lexis-Nexis; Factiva).  Data mining beyond our commercial databases, taps into a wealth of other informational sources that focus on the “emerging majority”.  Below is a very small sampling of the vast, and information-rich variety of sources available to us online and in print:

• The U.S. Census Bureau (www.census.gov).  There is a wealth of demographic and statistical data on our country’s ethnic groups.

• Marketing to the Emerging Majorities (EPM Communications, Inc.  www.epmcom.com).  A monthly newsletter that targets African Americans, Asian Americans, and Hispanic Americans. It is a rich resource that targets many aspects of the minority market, as well as focuses on companies that target these areas, and their marketing methods.

• Racial and Ethnic Diversity (New Strategists Publications.  www.newstrategist.com).  This source provides a great wealth of information on the ethnic markets and whites in the U.S.

• Packaged Facts Reports (FIND/SVP Publishing.  www.findsvp.com).  A great source of re-packaged, summarized information.  Its’ primary focus is on the urban youth culture, and the African American market.

The Multicultural Impact on Information Professionals:

Information professionals that work, or who plan to work, with the advertising, marketing, and management consulting communities, are uniquely positioned to disseminate this specialized research to their clients.  Also, information professionals that are trying to find a dynamic niche within our profession will find an ever-growing demand for their research expertise. The management of libraries and information centers in this area offers an exciting opportunity for us.

Joan M. Jackson is the Principal of JMJ Information Services, in San Jose, California. Her company provides business information research to help advertising, public relations, and management-consulting companies identify and target the needs of our country’s “emerging majority.

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A Treasure Trove of Customer Data for Public Libraries

By Christie Koontz, Director GeoLib Program

The Public Library Geographic Database is in the second year of development. The database includes the locations of 16,000 public libraries mapped at the 1999 geographic location, data sets from the US Census 2000, and library use statistics from the National Center for Educational Statistics. The goal remains to provide consolidated information on public libraries nationwide, easily accessible over the Internet. The two year project is sponsored by the Institute of Museum and Library Services (www.imls.gov.)  The Florida State University’s School of Information Studies, Information Institute, (www.ii.fsu.edu) partnered with GeoLib on this project.

The PLGDB is designed to offer public library decision makers access to data that can shape local, regional and national library policies.

Below is an exercise which will allow you to discover some of the tools and data within the PLGDB.  We need your ideas and feedback to continue to develop optimal use of the PLGDBD.  You can contact me, of course, at ckoontz@admin.fsu.edu, with any questions.

FIRST:  Get an overview of all the data, tools, tabs and features of the PLGDB.

Look at the screen http://www.geolib.org/PLGDB.cfm and click on GO TO THE MAP, and review each of the tabs, tools and icons.  There are help tools in development which may be useful

Exercise One:  Finding a library of your choice in a familiar geographical area.

1.  Go to. http://www.geolib.org/PLGDB.cfm and click on GO TO THE MAP. 

2.  Think of an area of the U.S. that you know well geographically—perhaps your hometown BRANCH library where you grew up.  For example, San Marco Branch, Jacksonville Public Library System, Duval County, Florida.

3.  Click on the QUICKSEARCH (1)    tool to display a new pop-up window. Access the pull-down menu of U.S. States by clicking on the down arrow to select the state of interest.  If desired, you can also choose to limit your search to central or branch library or to a specific library name or county.  A new window will pop up showing the libraries that meet your search criterion.  Click on ZOOM and you should find yourself viewing the map of your selected library.  Click the two windows closed so you have a full view of the map.

4.  Alternatively you can select the LOCATE (2)    tab, and type in the city/state name where the library is located OR the zip code. As you are familiar with the geography, you can use the Pan TOOL  to travel in any direction on the map to your desired location.

5.  A more labor intensive navigation method is to use the zoom button  to move through the national map to the area of your choice, continuing to pan and zoom until you identify the library of your choice.  (This is the last resort, but possible!)

Now that you have located a library in an area of geography you are familiar with, you can fully explore the potential of what the database can offer you in the way of information and decision support.

This is only a preview for you to ‘get to know’ the database and explore the potential—thank you for this opportunity!

1 The QUICKSEARCH is under development.  Please use the Locate function.
2 Currently the zip code option only works if a library is located in the selected zip code.  This is under development.

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Member Publishing

Gretchen Ebeler Hazlin recently published an article titled, "Leadership Competencies in Library and Information Science: Marketing as a Component of LIS Curricula." Following is the citation and abstract. The full text is worthy of your attention as well.

Winston, Mark and Gretchen Ebeler Hazlin.  "Leadership Competencies in Library and Information Science: Marketing as a Component of LIS Curricula," Journal of Education for Library and Information Science (JELIS).  44, no. 2 (2003):  177-193.

Leadership competencies are an important component of the research literature and organizational study in the private sector.  Leadership competencies serve to define the nature of effective leadership, the leadership qualities and areas of knowledge needed by those who contribute to organizational success, and help to define the types of educational preparation needed by leaders. The organizational, societal, and competitive changes affecting library and information service organizations emphasize the need for effective leadership and the identification of leadership competencies in the profession.  This article proposes the articulation of an important component of such a statement of leadership competencies, that of marketing as a leadership competency in library and information science, for professionals who play a key role in ensuring value and relevance for their employing organizations.  The research presented here identifies a rationale for such a statement and addresses the extent to which LIS education provides the type of educational preparation needed by leaders in the area of marketing.

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Our Favorite Resources

Gretchen Hazlin, The New York Academy of Medicine Library

One of my favorite resources is The List of Lists (formerly Price’s List of Lists):  http://www.specialissues.com/lol

The List of Lists (LOL) is a FREE database of ranked listings of companies, people and resources freely available on the Internet. Content comes from a number of sources including: Specialissues.com, Gary Price's "ResourceShelf" and individual users of the LOL.  The LOL is organized in broad subject headings (Health care, Education, Finance, etc.) or by the publication in which the list appeared.  Whether you're looking for the best selling drug brands, top European banks, or young millionaire executives I always find that the LOL is a great place to start.

Jo-Ann McQuillan, Institute of Communications and Advertising

I would like to tell people about our newest book, Excellence in Brand Communication. We have a website at www.ica-adbeast.com with a sample chapter and info on the authors. As well, we are launching the 2004 Canadian Marketing Pocket Book, published in conjunction with WARC and the Globe and Mail newspaper. More info can be found at http://www.ica-ad.com/pocketbook/.

This book would be a good addition to any advertising dictionary/glossary collection:

Surmanek, Jim. Advertising Media A to Z: The Definitive Resource for Media Planning, Buying and Research. (McGraw Hill, 2004, ISBN 0-07-142214-5).

And I heard that LexisNexis has a new product called MarkMonitor that "helps you to protect brands and famous names from misuse on the Internet with real-time search tools and comprehensive, regularly scheduled intelligence reports."

Grace Villamora, EuroRSCG

Google News (Beta) is a great source for free news alert.  It covers approximately 4,500 news sources worldwide.  I particularly like the continuous updates that pull together related headlines from various sources, the time and date posted.  You can sort by date or topic functions.

For subscribers of wsj.com, free news alerts can be personalized according to company, industry and topics.  Alerts are limited to five portfolios each. It has excellent coverage on health care, media & marketing issues and emerging industry developments.  The updates can be set up to mobile devices.

www.politicalgraveyard.com.  An amazing source of trivia on U. S. political history, bios of office holders and candidates,  both living and dead,  awards and recognitions, and of course, where dead politicians are buried.

A reference question on bird sounds led me to discover www.findsounds.com.  This is a search engine that specializes in sound effects, nature and musical instruments.  The files are short and simple. Easy to navigate.

50states.com is a handy comprehensive source on general profiles of U.S. states.  It includes government, community snapshots, current events, editorials, cartoons, the economy and fast facts.

In December, my husband and I were in Barcelona for two weeks.  Before we left Chicago, we spent some time on  //fotos.qdq.com to view the various places we were going to visit.  This site also includes streets, buildings and places in Madrid, Seville and Valencia.

Carole Goldstein, Ketchum Public Relations

As a researcher at Ketchum Public Relations, I’m often asked for case studies that show the return on investment for a particular type of PR campaign. Or perhaps we’re looking for samples of work done by our competitors, or for our clients’ competitors. A colleague in our Washington D.C. office turned me on to The Holmes Report (holmesreport.com) by Paul Holmes, a newsletter about the public relations industry whose web site provides a well-organized collection of free information. Its Knowledge Archives allows you to search for case histories, by-lined articles, and other information, cross-indexed by industries, agencies, companies, countries and subjects. For example I was able to find a case study on Ivory Soap’s 120 Years of National Advertising for a project I did on anniversary celebrations. (Caveats: there aren’t many advertising-focused case studies—the site’s reason for being is PR. Also, the indexing is a little quirky; I found the article by searching “anniversary” in the free text box on the home page, not by using the term Anniversaries.) The case studies for campaigns winning a Sabre Award (Holmes Report-sponsored recognition of the best PR campaigns) are usually the most helpful for me since their focus is on business results, including which media outlets, and how many, mentioned the story (saving me additional searching labors, hurray). There’s loads more PR-related info, so I’ve filed this one under lifesaver.

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Member News

By Gretchen Ebeler Hazlin

Sue Eipert owns Eipert Information Services, which has been providing engineering, e-commerce, manufacturing, and other types of companies with business and scientific research, intranet development, information needs assessments, database design and library management services since 1998. Prior to that, Sue served for 15 years as corporate librarian for an international geotechnical engineering and environmental sciences firm. There, as national Director of Library and Information Services, she managed library and research services for offices worldwide and supervised a staff of four. In addition she developed the company intranet and project web sites. She has been involved with web development and use since the advent of the World Wide Web. Before obtaining a Masters of Library and Information Science degree at the University of Washington, Sue Eipert earned a Ph.D. in microbiology and spent two years doing postdoctoral laboratory research.

Hinda Feige Greenberg has over twenty years' experience in information science, information technology, and scholarly communication. Before being appointed Director of the Information Center at the Robert Wood Johnson Foundation, Dr. Greenberg was the Director of the Information Center for the Carnegie Foundation for the Advancement of Teaching, and was

Associate Librarian for Educational Testing Service. Her current work focuses on problems associated with knowledge management, interdisciplinary, taxonomy, and marketing of information services. She serves on numerous professional societies, and is currently President of the Consortium of Foundation Libraries, a Council on Foundations Affinity Group.

Dr. Greenberg earned a Bachelor's degree in English and American Literature from Temple University, Philadelphia, Pennsylvania; a Master's degree in Library and Information Studies from Rutgers University, New Brunswick, New Jersey; and a Ph.D. in Library and Information Science from Drexel University, Philadelphia, Pennsylvania. 

Jen Hahs, Martin-Williams (Minneapolis) hosted an INMAGIC users group in November. The group meets quarterly to showcase examples of how INMAGIC products are being used and to share expertise. The next meeting will take place at Carmichael Lynch, hosted by Kristine Spanier.

In January 2004, Gretchen Hazlin joined the public services staff of The New York Academy of Medicine Library as Coordinator of Education & Outreach Services.  In this capacity, she is responsible for planning, developing, and implementing new user education classes, as well as maintaining existing classes.  She also manages several information outreach programs in the areas of HIV/AIDS, Asthma, and East Harlem health, along with handling general reference duties.  The New York Academy of Medicine is dedicated to enhancing the health of the public and, in particular, to addressing issues in urban health.  With over 800,000 volumes and 1,400 journals, it is one of the largest medical libraries in the world, and is the only medical research library in New York City that is open to the general public. (It's also where the very first scene in the movie "Ghostbusters" was filmed!) Gretchen also co-wrote a recently published article in a 2003 issue of the Journal of Education in Library and Information Science (JELIS), entitled "Leadership Competencies in Library and Information Science: Marketing as a Component of LIS Curricula."

Joan Jackson is the Owner and Principal of JMJ Information Services, in San Jose, California.  She is a returning member to SLA, and a new member of the Advertising and Marketing Division. JMJ Information Services specializes in value-added, online business research, which targets our "Emerging Majority", i.e. African, Asian and Hispanic Americans, She strives to provide insightful information for advertising, public relations, and management consulting firms.  Joan feels that the information gathered helps in guiding a client's marketing programs, and therefore generates more business with this fastest growing sector of our society.  Her company's business goals and values promote a people-centered, ethical, and quality-driven service for her clients, in order for them to achieve their goals.  While starting her business, she is currently working as an Adult Services/Business Librarian for a Silicon valley-based public library. She received her B.A. in Sociology from Marquette University, and her M.L.I.S. from Simmons College. Previously, she had been a librarian in several public libraries, and a law library in the New England area. She has also worked in information-related positions for an IT-peripherals corporation, and a Fortune 500 corporation in the Silicon Valley area.  Joan and her husband love to hike, spend time together and with family and friends.

Amy (Haberman) Mahoney is a research consultant at Booz Allen Hamilton, a consulting firm in McLean, Virginia.  Amy is pursuing her MLIS at The Catholic University of America in Washington, DC, and she expects to graduate in December, 2004.  Prior to joining Booz Allen Hamilton in September of 2003, Amy was a research analyst with The Carlyle Group, a private equity firm in Washington, DC.  Amy holds a BA in History and a minor in Russian Area Studies from Emory University in Atlanta, GA.

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New Members

Mark A. Bieraugel Lake Stevens, WA Margaret Burger Student Urbana, IL Jill Cohen Shrewsbury, MA Christy N. Confetti Higgins Sun Microsystems Inc. Broomfield, CO Alyce Diamandis Walt Disney World Lake Buena Vista, FL Hinda F. Greenberg Robert Wood Johnson Foundation Princeton, NJ Melissa K. Elliott Northrop Grumman Baltimore, MD Teresa White Juzba Infowrks Consulting Long Beach, CA Laurie Hermance-Moore Inchord Communications Westerville, OH

Betty Jo Hibberd Dialog Corp. Cary, NC Mylene Lavoie Student St. Leonard, Province of Quebec Canada Amy (Haberman) Mahoney Booz Allen Hamilton McLean, VA Rachel L. Mathieu-Leo Student Kew Gardens, NY Adrienne Kreger May Rodale, Inc. Emmaus, PA Carolann Mitchell Medical Economics Montvale, NJ Nanna-Magsie Otaa-Gyamfi Alliance Data Systems Dallas, TX Britton N. Perry Student New York, NY

Linda S. Recklein Nestle Purina PetCare Co. St. Louis, MO Marguerita C. Rowland Student Flushing, NY Joanna K. Samperi Student Astoria, NY Carol J. Schneider Linn Student Hackensack, NJ Francis X. Shea New York, NY Candace Hall Slaminski Michael Best & Friedrich LLP Milwaukee, WI Jo Ann Sokkar Kresge Business Administration Library Ann Arbor, MI Brigitte A. Spencer Ball The Parthenon Group Boston, MA Ellen Spross Grey Worldwide New York, NY

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Bulletin Submissions

We are always looking for submissions from our division. We publish the bulletin four times a year, so send in your articles and ideas and anything else you’d like to see in print, and it will be published in our next bulletin. I’m particularly looking for someone to interview for our next “A Look Inside” – if you’d like to have your library and your job profiled, please contact me. And please keep sending me your favorite resources. We’d like to grow this into a usable database for us all to benefit from. Questions? Call or write, 612.334.6031 or kspanier@clynch.com.