Bulletin

Advertising and Marketing Division
Winter 2003
Editor Kristine Spanier,
Carmichael Lynch

Contents A Message from the Co-Chairs A Message from the Co-Chairs Elect Workin’ Hard in The Big Easy Multiple Personalities: A Sneak Peek Super Searchers on Madison Avenue: Interview with the Editor Media Subsidiaries: A Chronology Launch of First Ever Canadian Marketing Pocket Book Favorite Sources of the A & M Division Members International Special Librarians Day, April 10 Member News Membership Drive -- Win $50! New Member Bios New Members Vendor News Bulletin Submissions

A Message from the Co-Chairs

How exciting! Any day now, you will receive your preliminary program for the 2003 conference. It will be included in the February 2003 edition of Information Outlook – and this year, it will be removable. This is just one of the ways SLA is trying to simplify the conference-going experience.

In an effort to streamline the registration process and prevent long lines in the conference hall, this year SLA will be sending out registration packages, including your name badge and tickets for paid events, prior to the conference. Therefore, it is essential that your contact information is accurate and complete on SLA’s Who’s Who Online. Please go to www.sla.org/cfcode/whoswho.cfm to make sure that all of your information is correct. If you have forgotten your username and password to access Who’s Who Online, go to www.sla.org/cfcode/whoswho.cfm?pwreminder=yes.

Another reason for you to verify your contact information relates to some of the invitation-only events the Division will be hosting during the conference in New York. There are two of these free events, and we will be sending out special invitations via e-mail in the next few weeks. Space for both events will be limited, so we encourage you to RSVP as early as possible.

You will also be able to find information on all of the scheduled programs and events on the Division web site at www.sla.org/division/dam/events/2003programs.html. There you will find the most up-to-date information with details of each event, background information on speakers, and recognition of our generous sponsors. And of course, you can use SLA’s online Conference Planner to create a personalized schedule of events.

In addition to all of the sessions, tours and parties, SLA has given us another reason to attend the conference this year. On Wednesday, June 11, all of the members present will have the opportunity to participate in a vote that will profoundly affect the future of the association. Members will be asked to vote on a new name. After years of surveys, research and analysis, the Task Force on Branding has narrowed it down to two choices. For more on this initiative, see Gwen and Jen’s article on the Winter Meeting in New Orleans. In accordance with the association’s new bylaws, members are required to be present in order to cast a vote. There will be no mail-in ballots.

For those of you based in New York City -- and there are 85 of us -- we encourage you to volunteer to man the Information Desk in the registration area during the conference. It’s a great opportunity to meet many of our colleagues from out of town, and share your intimate knowledge of the city. Those who are interested should contact Ellen Miller at  libelady@aol.com.

We can’t wait to see you all in June!
Gwen & Stephen, Co-Chairs

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A Message from the Co-Chairs Elect

The days are getting longer and the breeze in the air feels a little warmer (that is if you live anywhere south of Minneapolis or Chicago) which can only mean one thing: the annual SLA conference will soon be here!  SLA in New York looks like it is shaping up to be a fabulously entertaining and educational time for all.  It will also be the week when Stephen and Gwen hand over the reigns of DAM to the two of us.

While Nashville 2004 seems even farther away than New York 2003, the planning starts now.  We have quite a few ideas in the works for potential conference sessions, but we need the help of division members to make the event complete.

We are looking for presenters/contributors to share an idea or two on the following topics:

How to Analyze Data and Add Value to Your Information
Do you write up a brief synopsis before handing over your search results to the client?  Do you merely go at the results with a highlighter and some post-it notes?  We’re looking for people to share their ideas on how to deliver better analysis and value-added benefits to the information before handing it over to the recipient.

Want to Make the Big Bucks…We’ll Tell You How (Salary Negotiation Skills)
It often seems like everyone in the company is getting a bonus or a promotion but you.  What most of us need is a quick training – or maybe a refresher – in how to ask for a bigger piece of the pie.  This session should do just that.

Targeting that Niche Consumer Information / Media Tools Unveiled
Tap into sophisticated consumer profiling tools:  learn what they are, how they work and what information they can deliver.  Next time the boss wants to know more about that specific niche, you’ll have the answer.

eLab on Vanderbilt University’s Campus
Vanderbilt University is home to the nation’s first academic center developed to study the Internet.  Professors Donna Hoffman and Thomas Novak founded the eLab in 1994 and it now applies the results of its research to help dozens of companies integrate the Internet into their business strategies.  The eLab also has the ability to study online consumer behavior through surveys and experiments in a virtual lab.  We are hoping to get someone from the eLab to share some of their ideas on the relationship with the Internet, advertising, and the consumers.

Don’t be an Island!  Partner Up for Success
Feeling isolated? Want to extend your brand into new markets? We need speakers who have successfully created dynamic and innovative partnerships with Media, New Biz, Creative, etc. 

Data Mining Using Broker Reports & SEC Filings
Join a panel discussion between Information Providers, Financial Analysts, and Information Professionals on how to use financial reports to deliver category and competitive information.  You might walk away with a better understanding of what all of those numbers mean and why they are important.

With that said, if you are interested in collaborating on or presenting one of these topics, or if you have a different yet equally thrilling presentation idea, please do not hold back! Contact either of us with your ideas at any time.

Your ever-appreciative co-chairs elect,
Jen Hahs and Betsy Hoza

Workin’ Hard in The Big Easy

By Jen Hahs & Gwen Loeffler

In an attempt to escape the record-low temperatures of the north, we traveled to New Orleans for SLA’s Winter Meeting in January. Imagine our dismay when we arrived in the Crescent City to find 40° in the daytime and 30° at night. In the evenings, we took in some of the music and cuisine the city is famous for. Although we were experiencing frigid temps, we still managed to spot at least two 'Girls Gone Wild' incidents on Bourbon Street. Our days, however, were jam-packed with Leadership Development and Conference Planning sessions.

The meeting opened with a compelling, convincing presentation by the Task Force on Branding. They reviewed many of their findings and offered their recommendations. The most exciting item they discussed was the prospect of changing the association’s name.

During the annual conference in June, members will have the opportunity to vote. The two names being proposed are SLA and Information Professionals International. To find out more, visit the SLA web site for an overview of the findings of the Task Force at www.sla.org/documents/choosinganewname.doc. And for a descriptive timeline of the process, go to www.sla.org/documents/SLAoverviewbrandingtaskforcepres103.doc.

During a luncheon on Day One, the 2002/03 candidates for SLA office gave thoughtful and enjoyable speeches. The candidates all have an impressive track record of service and leadership within SLA. These candidates deserve your attention! By now, you should have received a mailing from SLA. Please send in your ballot by March 7, 2003. You can read each candidate’s speech and bio online at - www.sla.org/content/SLA/Structure/200203BoardofDirCan.cfm

On Day Two, the Division and Chapter Cabinet Chairs unveiled models for refined  governance documents (formerly referred to as Bylaws) and simplified Practices & Policies. The new governance documents will reduce our current bylaws document from seven pages to only three, and will allow for greater flexibility. The Advertising & Marketing Division has been selected as the test division for the implementation of these new documents. You’ll be hearing more about this process soon.

Linda Broussard, SLA’s Director of Leadership & Member Services, gave a speech on recruiting and retaining members. We were delighted when a slide featuring the Advertising & Marketing Division’s new member recruitment campaign popped up on the screen. Our program was identified as a ‘best practice.’ Linda described our efforts as “putting out a bounty” on new members. To find out how you can participate in our program – and win a $50 gift certificate - contact Gretchen Hazlin, our membership chair, at ghazlin@yahoo.com.

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Multiple Personalities: A Sneak Peek

By Gwen Loeffler

From the dowdy to the sexy. From the comical to the magical. From the peculiar to the professional. Librarians and information professionals have been depicted in advertisements in a variety of ways – sometimes flattering, sometimes not.

Jenny Tobias

Jenny Tobias, Librarian at the Museum of Modern Art, New York, will examine these representations from the perspective of advertising designer, audience, and librarian during Ad Lib: The Advertised Librarian. This presentation will be held on Tuesday, June 10, 2003, during SLA’s annual conference in New York. Many of the topics Jenny will explore in the session will be introduced in the article she authored for the February issue of Information Outlook. Be sure to check it out.

During the presentation and within the article, Jenny will introduce us to Miss Treat, librarian extraordinaire. Miss Treat was one of the featured professionals in a series of house ads Campbell-Ewald Advertising did in the mid-1950s. The agency’s appreciation for their librarian’s skills and expertise is expressed within the copy of this advertisement: “Her [Miss Treat’s] versatile assistance is essential – as much so as account executives, production men, researchers, art directors and copy writers – to the creation of readable, persuasive advertising that this agency insists upon for its clients.” We thank Rebecca Rydzewski and her colleagues at Campbell-Ewald who tracked down and scanned the ad for our use.

In addition to Miss Treat, Jenny and I have been gathering examples of print and television advertisements featuring or mentioning librarians from around the world -- and we would not have been able to do it without you. Thank you to everyone who responded to the appeal for help that we sent out on the discussion list last fall. We received additional tips from members of the Solo Librarians and News Divisions, as well as members of ARLIS, the Art Libraries Society.

Please continue to send any examples of advertisements or citations of where they ran, to my attention at gwen_loeffler@nyc.yr.com.  Recent additions to our collection of ads include a television commercial for T-Mobile wireless service featuring Catherine Zeta- Jones where a librarian provides a rapid response to a query from a couple arguing over the lyrics to a song, and a GE commercial featuring a researcher able to access information from multiple physical locations with super-human speed.

The Solo Librarians Division and the Women’s Issues Caucus have collaborated with us on this session. And the program is being made possible through the generous support of the Dialog Corporation.

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Super Searchers on Madison Avenue: Interview with the Editor

By Kristine Spanier

Grace Villamora, the Director of Knowledge Management at Euro RSCG Tatham Partners, and a long-time DAM member and board member, got 13 research pros from such firms as TBWA\Chiat\Day, Leo Burnett, and Interpublic to share the tips, techniques, and resources that have made them the best in the business. If you attended the conference in Los Angeles last June, you probably remember Grace’s presentation of Super Searchers on Madison Avenue in which she recapped the highlights of her research from her book of the same name. Good news! The book is finally hot off the presses and Information Today is now taking orders for it www.infotoday.com.

Where did you get the idea to write Super Searchers on Madison Avenue (SSOMA)?

After my term as public relations chair of the SLA Illinois Chapter, I started to look for materials to write about information professionals in a way that would touch a much wider audience than a newspaper article or a feature on National Public Radio.  I used to submit to the Chicago Tribune the chapter's meetings and got noticed by a couple of readers.  NPR featured some of our chapter members and the "buzz" was terrific. However, it lasted only for a few months.  I was proud of the NPR work arranged by our chapter officers.  The NPR interview was timed for April, the International Special Librarians' month.

At the Online World Conference in Washington, D. C., I came across the book "Secrets of the Super Net Searchers" by Reva Basch.  The book is a collection of thirty-five interviews of leading information professionals and researchers.  It is a treasure trove of Internet search engines and search strategies.  I was buoyed by the feeling of having found an "SLA project."  I did the outline for a book on my flight back to Chicago and decided to focus on information professionals in advertising agencies.  I would present the views of my peers who provide leadership roles in their ad agencies and contribute meaningful professional input in the Advertising & Marketing Division of SLA.  The title would be Super Searchers On Madison Avenue.

Was it challenging getting the idea sold to the publisher?

I was at the Association of Independent Information Professionals (AIIP) conference in Berkeley when I met John Bryans, executive editor-in-chief of Cyber Age Books, an imprint of The Information Today.  At the exhibit booth, I outlined the size of the advertising industry in the U. S., pointed out the multi-industry and multi-discipline of our clients, and mentioned the varied research projects we often complete at breakneck speed.  That would make for compelling stories to the readers. I also inquired about upcoming Cyber Age books with the view in mind of asking feedbacks and guidelines from authors.

When I pitched the idea to John, I mentioned that my vertical ad agency work in the U. S. and abroad gave me a first-hand look at our profession and the ad agency information users.  I started out in the creative department as traffic coordinator, moved on as account supervisor for the General Electric and Sheraton Hotel accounts, worked briefly in broadcast media and finally found my niche in research. Among the other projects I had done included information audits, establishment of agency information centers from scratch, secondary research work in Sydney, Manila, Hong Kong and Europe.

A week after the AIIP conference, John had sent me guidelines on how to prepare a book proposal and a pro forma sample of the contract.

How did you choose who you interviewed?

The original interview list included only SLA DAM members who had held offices and are currently active with the division.  I had worked with some of them when I was director and chaired various committees of DAM.  Several had been featured in industry-related interviews, authors in their own right, and recognized leaders in the trade by agency end users that I had interviewed during my research.  I compiled a list of agencies nationwide with breakthrough creative departments that have won awards and industry recognition.

I mapped out my book to include at least one participant from the top global agencies such as Havas, the Interpublic Group, Omnicom, Publicis and WPP Group representing offices across the U.S. - north to south and west to east coast offices.

Mindful of the Census 2000 demographic shifts in the country and the specialty shop acquisitions, I decided to include participants from multicultural agencies and consultants and bring in agency end-users, who are consummate Internet searchers in their own right; they free us professional searchers to do the more complex projects.  These new sets of participants would bring fresh insights to the book's audience.

Did all your top choices accept your offer of being interviewed?  If not, why did they decline?

My original top choices agreed to be part of the book project after clearances to do interviews were obtained from their supervisors or public relations officers.  Others went through legal officers.

The second set of participants included "dot com" market researchers and new business development officers as well as librarians who were previously active in the division and continue to do excellent work at their agencies.  While working on the book, the complexion of ad agencies had tremendously changed due to the "dot boom" and subsequent "dot bomb," the increasing acquisitions of marketing specialty shops, PR and global agency mergers.  My top choices remained steady.  However, due to industry changes, other participants lost their jobs, were restructured under new supervisors, and some decided to take on other initiatives.

How did you conduct the interviews?

All of the interviews were taped in part or in whole, by phone and in-person, followed by subsequent email.  Most of the interviews were done Friday nights and Saturdays as I hold a full-time job that begins at 7:30 AM and generally ends around 7 PM.

The taped interviews were transcribed in New Jersey and forwarded to the interviewees for corrections. Some follow up phone calls or email interviews were done for clarification on misstatements and correction on reference sources. There are twenty-two pages of referenced sites and sources. I had to fact check twice: before I forwarded the manuscript to my executive editor and just before the manuscript was ready for printing.

What did you find most surprising about your interviews?

I am amazed at the commitment and the energy given to this book project by the participants.  Several continued to bring in new techniques and tips as the book was being put to bed.  All participants went out of their way to keep interview schedules.  Some acquiesced to being interviewed several hours before they flew out of the country for vacation.  One kept the interview schedule while keeping watch over a sick child.  Another trudged through an unexpected snowstorm in North Carolina to be at his office when I called in for the interview.

All participants were prepared for the interview generously sharing their online searching techniques, funny anecdotes, favorite sites and resources, and their trade secrets.

What did the Super Searchers all have in common besides being in advertising?

Passion.  That is the common thread.  That is what brings in innovation to the way they practice and the way they bring in research solutions. Their dogged determination to provide the best information no other agency can find is inspirational.  Another common trait is their innate interest in general knowledge - popular culture, sports, music, fashion, science, trends, among others.  Humor is a common denominator and had been pointed out by several Super Searchers as a necessary survival tool.

Did you learn anything about how you do your own job by talking to the Super Searchers?

The shared anecdotes and best practices in the book have been enormously enlightening in the way I conduct reference interviews and research projects.  New sources and sites in the book are now part of the template when I do new business projects; I included several in my orientation sessions and training workshops in the agency.

With the heightened interests in the "emerging majority" as growth markets, the chapters on multicultural agencies are my indispensable reference resources.  For example, Isabel Valdes' books on "Marketing to Latinos, Parts 1 and 2" and the "Hispanic Market Handbook" are frequently consulted in the agency.

The process of writing this book brought focus to areas I had overlooked and bridged unexpected gaps in my own knowledge.  It is my hope that my readers will discover many new resources to apply in their practice and to others it will shed light on the issues that advertising information professionals face in their daily lives.  I expect this to be a well-used management handbook as well.

Now that the book is available (on March 3, 2003), is there anything you wish you would have done differently?  Different questions asked, etc?

Nothing really.  However, if I were to do a second edition, I would include the "entertainment market" which seems to be the new property additions to ad agency business.  It would be fun interviewing a movie producer, a documentary film researcher, a movie star.  Hollywood, here I come!

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Media Subsidiaries: A Chronology

By Marsha Appel, AAAA

A few months ago, our CEO asked me to make sense out of the unbundled media subsidiaries of the large holding companies--when each was founded, acquired, name changed, etc. As far as I was able to determine, there was no tidy precompiled list, and it took a significant amount of effort to create one. As a result, I've continued to update the information and it has come in surprisingly handy in answering a myriad of subsequent questions. I thought it could be useful to DAM members as well. This was compiled from published sources that didn't always agree, so if you notice any errors, please let me know.

Here is the chronological version, but I've got the information organized by holding company and by agency as well. If you'd like the other versions, write to me at marsha@aaaa.org and I'll be happy to e-mail either or both to you.

Chronology of Unbundled Agency Media Departments

Mediapolis created as a joint venture between Havas and Young & Rubicam (year unknown).

1972
Lintas formed Initiative Media in Europe.

Advanswers was founded by Gardner Advertising in St. Louis as the first agency-backed media buying service. Gardner was later acquired by WRG and closed in 1989.  Advanswers was then managed as part of Wells BDDP. (Marketing & Media Decisions 5/90). Became part of Omnicom when GGT was acquired in 1998. (Adweek 2/16/98)

1978
McCann formed Universal Media in Europe. Lowe became a 50-50 partner in August 1991. (Media & Mktg Pocket Guide 2001; Inside Media 8/7/91)

1987
Lintas media department set up as a separate company with its own P&L. (AA 9/12/94)

1988
Saatchi & Saatchi formed Zenith by buying a leading British media buying company and folding it in with Saatchi & Saatchi media billings.

1989
Optimedia launched by Publicis.

1991

Impetus for unbundling media departments in the U.S. came in 1991, when the Advertising Agency Register decided to handle media-only searches for clients and contacted large agencies to gauge their interest.

1992
Bozell spun off its entire media department in May 1992 into a financially autonomous unit called BJK&E Media. (First to do so!) (AA 11/16/92)

No structural change, but N.W. Ayer branded its media department to attract media-only assignments.

DDB Needham Media Group formed to pitch separate media services.

National TV & Radio Buying Group formed by DDB’s NY and Chicago offices to consolidate national broadcast buying for DDB Needham and outside clients. (Ad Age 11/16/92)

Grey established Media Connections, a stand-alone subsidiary with its own profit-and-loss responsibility, to pursue, plan, and service media-only clients, and some clients of Grey subsidiaries. Broadcast buying still handled by Grey. (Adweek 11/16/92)

Saatchi & Saatchi Media Advantage set up to operate separately from parent agency and to seek only non-conflicting assignments. (Mediaweek 2/3/92)

1993
All European media departments of Saatchi & Saatchi, Backer Spielvogel Bates, and CME-KHBB were merged in February to form Zenith Media Worldwide, but they had no intentions of doing that in the U.S., because there was no support from clients. (Mediaweek 3/8/93)

Ketchum Advertising set up the Ketchum Media Group in March 1993 in Philadelphia.

Fitzgerald spun off its media department into separate unit, the Media Investment Group.  (Adweek 11/22/93)

DMB&B’s Network buying department spun off into independent TeleVest in December.  (AA 3/14/94)

1994
Ally & Gargano set up Media Partners as independent media services division in January. (NYT 1/14/94)

Ayer spun off its media department in June 1994 to become Media Edge, an autonomous company. (NYT 6/20/94)

Rubin Postaer set up RP Media as a separate broadcast buying unit. (AA 7/18/94)

Western International acquired by Interpublic in November 1994 for $50 million. Western was founded in 1970.

When Foote, Cone & Belding set up True North as parent company, they created subsidiary TN Media, a global network of media buying, in December. (WSJ 12/12/94)

1995
Zenith Media USA established in February to handle the Saatchi agencies’ U.S. buying.  (Adweek 12/12/94 and NYT 12/7/94)

Burnett formed a Worldwide Media Leadership Council to coordinate its media operations in 53 countries. (NYT 5/4/95)

EvansGroup formed PowerMedia in Seattle as free-standing media unit to pursue media-only accounts. (Adweek 5/29/95)

JWT Global Media Group formed to link media operations worldwide in a bid to attract more multinational media business. This is not a freestanding unit with P&L responsibilities. (Ad Age 7/17/95)

Grey linked its media operations in 71 countries into MediaCom Worldwide, a name that had been used for several years in Europe and Asia. It was set up to buy media for multinational clients. This was not a freestanding unit with P&L responsibilities. (Ad Age 7/24/95)

McCann launched its media department in the U.K. as separate company called Universal McCann in December. (Campaign 12/8/95)

O&M formed The Network, a European media planning company. (Ad Age 10/16/95)

1996
Western International Media acquired Media Inc. (Adweek 6/24/96)

Young & Rubicam purchased Media Edge from N.W. Ayer parent Adcom when Ayer was acquired by D’Arcy Masius Benton & Bowles. (Account conflicts prevented DMB&B from acquiring Media Edge). (Ad Age 7/22/96)

DDB Needham and BBDO combined their European media operations under the banner of Optimum Media Direction (OMD). Also operates in Asia, but does not include Optimum Media in the U.S. (which is DDB Needham’s unbundled media department.  (Ad Age 10/14/96) (Adweek 3/9/98)

DDB Needham branded its U.S. media buying and research operation as Optimum Media. (Ad Age 10/14/96 and 10/21/96). Added media planning by assuming Griffin Bacal’s planning function. (NYT 2/13/98)

1997
JWT/O&M Alliance announced in April, created in order to gain clout, primarily in broadcast buying. (Ad Age 4/7/97)

WPP created global media brand MindShare in Asia; expanded to Europe in 1998.  (Campaign 9/10/99)

Burnett formed an independent subsidiary named Starcom in September 1997. (Ad Age 9/15/97)

BJK&E Media became TN Media when Bozell was acquired by True North in late 1997. (Ad Age 9/14/98)

Cordiant split into Bates and Saatchi in December; Zenith owned equally by both.

Young & Rubicam consolidated all of Y&R’s and Wunderman’s media buying under Media Edge.

1998
BBDO’s Media Direction mentioned as being in existence for overseas offices. (Ad Age 2/16/98)

Moffatt/Rosenthal launched a stand-alone unit called Point Media in February. (Adweek 2/9/98)

SFM Media was purchased by Havas in March. It had been founded in September 1969. (Ad Age 8/14/00)

MediaVest, DMB&B’s full-service media service, reported as operating in the U.K. and France; scheduled to roll out around the world in 1998. (Ad Age 7/13/98)

The St. George Group formed St. George Media in June. (Adweek 6/29/98)

Grey finally brought MediaCom, its global media buying and planning brand, to the U.S. in August 1998, after having announced that they would do so in September 1996. (Ad Age 8/17/98 and Adweek 9/23/96)

IPG merged Western International Media with its European operation, Initiative Media, to form Western Initiative Media Worldwide in October 1998. (Adweek 12/20/99)

1999
MediaVest Worldwide becomes worldwide media brand of DMB&B in February.

TeleVest adopts MediaVest Worldwide name. (Ad Age 1/25/99)

Burnett formed Starcom Worldwide, a unit comprising all its media businesses, in March. (WSJ 3/25/99)

Havas entered into a working agreement with Media Planning Group, and merged its entire media operation, including SFM, with MPG in March. (Ad Age 8/14/00)

True North purchased KSL Media. (Adweek 5/5/99)

McCann’s worldwide media operations are unified and rebranded under name Universal McCann in November. (Ad Age + Adweek 11/1/99)

2000
Burnett’s Starcom and DMB&B’s MediaVest became part of Bcom3 Group after parent companies join with Dentsu to form Bcom3 Group in February. Starcom MediaVest is formed as umbrella media company.

Omnicom launched two global media networks: Optimum Media Direction (OMD) and PhD in February 2000. OMD, already operating in 30 countries, opens in the U.S., and combines media buying operations of BBDO, DDB, and TBWA. PhD rolls up Omnicom’s independent media shops, including Advanswers and Creative Media in the U.S, New PhD in England, and HYPN in Canada. (Ad Age 2/28/00)

Western Initiative Media dropped the “Western” in February. (Adweek 2/28/00)

Publicis acquired DeWitt Media in March; it became the new U.S. office of Optimedia. DeWitt was founded in 1984. (NYT 3/9/00)

Initiative Media acquired Botway Group in April. (Ad Age 4/10/00)

MindShare Worldwide opened its U.S. office in April 2000. (Adweek 4/10/00)

Media Edge became part of WPP when Y&R was acquired in May 2000.

Publicis acquired part of Zenith when it acquired Saatchi & Saatchi in June 2000.

SFM Media (Havas) changed its name to SFM/Media Planning in July 2000.

MPG (45% owned by Havas) organized to form global media powerhouse by buying media departments of Havas agencies Jordan McGrath, Messner Vetere, and Tatham Euro RSCG and combining them with SFM/Media Planning Group in November 2000. Headquarters moving from Spain to New York. (Ad Age 11/20/00)

2001
Havas subsidiary SFM/Media Planning changed its name in January to Media Planning, the same name as the Spain-based global media network. (Adweek 1/29/01)

TN Media was absorbed into Initiative Media sometime after True North was acquired by IPG in March.

WPP formed The Channel in March, a global coordination unit to oversee the activities of MindShare, the Media Edge, and other media businesses within WPP. (Ad Age 3/19/01)

Magna Global created in July as a negotiating unit with pooled buying power for IPG’s stand-alone media buying firms. (WSJ 7/13/01)

Publicis and Cordiant, formed holding company for Publicis-owned Optimedia and jointly-owned Zenith Media, called Zenith Optimedia Group (75% owned by Publicis; 25% owned by Cordiant), in July. (Ad Age 7/23/01)

Media Kitchen created by Kirshenbaum Bond as a media planning, buying, and strategy agency. (NYT 7/31/01)

After WPP acquired the Tempus Group, its CIA Medianetwork was merged with Media Edge to form Mediaedge:CIA in December. New parent company, Global Mind Edge (GME), formed to bring together all of WPP’s media companies, including MindShare. (NYT 12/11/01). CIA was launched as an independent buying service in 1976; name changed to Tempus in 1998.

2002
Omnicom’s PhD restructured to incorporate PentaCom (buying and planning for Daimler Chrysler). PentaCom, Creative Media, and Advanswers will all be called PhD.

Arnold Worldwide (Havas) media division was integrated with MPG and renamed arnoldMPG.

Media First International (founded in 1992) was acquired by Interpublic, and will retain its autonomy.

Publicis acquired Starcom MediaVest when it acquired Bcom3 in September.

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Launch of First Ever Canadian Marketing Pocket Book (Canada’s Little Black Book)

Hot off the presses, the first ever Canadian Marketing Pocket Book is being launched across Canada. The Pocket Book includes a unique compilation of essential facts and figures about Canada including key economic indicators, advertising figures, market sizes, population forecasts, consumer consumption patterns, media data, and much more.  All data contained in the Pocket Book comes from highly respected, authoritative and well-established sources, including media and retail associations, government ministries, Statistics Canada, MapInfo, and dozens more.

“The world is moving at ’the speed of thought’, away from a resource-based economy, and Canada has to build a competitive edge in this fast evolving information-based world,” says Rupert Brendon, President and CEO of the Institute of Communications and Advertising (ICA).   “As information leaders, the ICA and The Globe and Mail have compiled the Canadian Marketing Pocket Book, using the resources of the World Advertising Research Centre.  This Pocket Book is part of our fierce commitment to help Canada be ‘best in class’ in a rapidly changing world.”

Copies of the 200-page Pocket Book are being distributed to key advertising agencies and advertisers across Canada, as well as to Federal Government MP’s and senior government officials.

The Pocket Book size (6-1/4” x 4-1/2”) makes this an easily carried reference book, providing vital marketing data that will be helpful to anyone in the government, marketing, advertising, communications or media industries. 

Additional copies of the book are available for sale at $30 through the ICA’s website www.ica-ad.com.

The Institute of Communications and Advertising is the professional association representing Canada’s communications and advertising agencies since 1905.  ICA now includes over 200 member agencies and subsidiaries from coast to coast which account for over 90% of national advertising in Canada.  ICA promotes higher standards and best practices, and serves as the largest source of information, advice and training for Canada’s communications and advertising industry.

The Globe and Mail was founded in 1844 and is Canada’s National Newspaper, daily offering a million readers unparalleled national, international and business reporting, analysis and commentary.

The U.K. based  World Advertising Research Centre (WARC) is the leading supplier of intelligence to the global marketing, advertising, media and research communities.  Marketing Pocket Books have also been produced for Europe, Asia-Pacific, and The Americas.

For more information, please contact:
Rupert Brendon, President and CEO, ICA at (416) 482-1396, ext. 225
Joanne Ingrassia, The Kenilworth House at (416) 693-9462 or jmi@ican.net

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Favorite Sources of the Advertising & Marketing Division Members

ResearchBuzz www.researchbuzz.com

A free weekly newsletter that covers Internet research from the information professionals’ perspective.  Published by Tara Calishan, ResearchBuzz offers updates on search engines, reviews of helpful web sites, search strategies, and the like -- with the reference librarian in mind the whole time.  While not everything in the newsletter may be relevant to each one of our jobs, it's always interesting and I generally find something useful in every issue.

Gretchen Hazlin
TRG Information Resource Center
Johnson & Johnson

Reveries.com www.reveries.com

Reveries.com is an excellent but often overlooked source for advertising and marketing articles. This e-journal is published by David X. Manners Company and has been in existence since 1996. It's not available from any of the online databases, so you must use to their website to search for articles.  Fortunately, their entire archive is there for free!

Reveries.com is well-known by young marketing professionals who actually write many of the articles, essays and white papers. Topics range from Kids Marketing to Agency Management to Best Branding to ... The Next Big Thing! The site also includes in-depth surveys of marketing professionals on many topics.

But that's not all! You can also sign up for an e-newsletter called "Cool News" which alerts you to hot new campaigns and branding efforts. Recent articles focused on Pepsi's new "healthy" image  and Honda's new "safety" image.

Reveries.com also publishes The Hub Magazine (in print and online at www.hubmagazine.com). The Hub is a roundtable for marketing professionals with many meaty articles of its own.  Archives are also available online for free.

Stephen Fleming
Manager, Virtual Library
Young & Rubicam

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International Special Librarians Day, April 10

The ISLD 2003 Promotional Kits are available in SLA's Online Store in the Member's Only Section.  On April 10th, what better way to promote the services you provide to your end users by taking advantage of this unique offer!  If you wish to purchase an ISLD 2003 Promotional Kit using a credit card, click on SLA Members Marketplace (Member’s Only Section/user name and password required for access).  Once inside the store click on Logo Merchandise in the top left box!

Member News

In January, Kristine Spanier, Knowledge Manager at Carmichael Lynch in Minneapolis, published an article she co-wrote with her supervisor, Doug Hagge in Brandweek, January 6, 2003 . Entitled “The X-Files,” it describes how lessons from FBI criminal profilers can be applied to creating a better understanding of consumers.

In November 2002, Gretchen Hazlin returned to Johnson & Johnson and took the position of Acting Manager, Information Services/Information Specialist of the TRG Information Resource Center, a regulatory library within the company.  Gretchen worked at the TRG IRC previously, and was asked to come back while her former boss is out on maternity leave.  She will manage the library at least through August, when her husband begins graduate school at some yet to be determined journalism program, somewhere in the U.S.!

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Membership Drive -- Win $50!

Want to go on a tropical vacation?  Looking to those holiday pounds?  Need to cook some comfort food to warm up during the winter?  Searching for a good novel?

How about:

• Hidden Tahiti, by Robert F. Kay, Claire Chun (Editor), Glenn Kim (Illustrator), Andi Martin (Photographer), Designed by Sarah Levin
• The Pilates Body: The Ultimate At-Home Guide to Strengthening, Lengthening, and Toning Your Body--Without Machines, by Brooke Siler, Joseph H. Pilates
• The Big Book of Soups and Stews: 262 Recipes for Serious Comfort Food, by Maryana Vollstedt
• Kaaterskill Falls, by Allegra Goodman

These books and many other items could be yours!  Help the Advertising & Marketing Division increase membership and win a $50 gift certificate to Barnes & Noble.  Tell colleagues, friends, vendors, fellow students about the Advertising & Marketing Division.  Point them towards our website www.sla.org/division/dam and let them know that we have all sorts of exciting things in store for the 2003 SLA Conference in New York City.

Contact Gretchen Hazlin gehazlin@yahoo.com, Membership Chair, to let her know who you've referred (including a contact e-mail address) to the division and you will be entered into a drawing to win the gift certificate.  Increase your chances by referring multiple people -- the more new members who you get to join the division, the more times your name will be entered into the next drawing, which will take place at the end of April. 

So do your division a great service and get those referrals in.  Unfortunately, we have no winner for this newsletter, but are looking forward to many new members for the next quarter with your help.

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New Member Bios

Tracey Palmer is currently Manager, Knowledge Managemet at Research in Motion in Waterloo, Ontario, Canada.  Previous experience includes PricewaterhouseCoopers and Nitidus Technologies, along with a 10 year stint with the Georgina Public Libaries.  She obtained her Master of Information Studies, specializing in Information Science, from the University of Toronto in 1999.  She is also the current President of the Canadian Association of Special Libraries and Information Services (CASLIS), representing CASLIS on the executive council of the Canadian Library Association.  Tracey has also served CASLIS and SLA's toronto chapter in other capacities as well.  She has two cats, Bailey and Paisley.

Sharon L. Mosenkis is Group Leader for the Healthcare & Pharmaceuticals practice at FIND/SVP, Inc., a research and consulting firm in New York City.  Her team of 8 consultants interacts with most of the major advertising and marketing firms in the United States.

Prior to joining FIND/SVP she was Manager of Information Services at the FGIC unit of GE Capital for ten years. Previously she was Manager of Business Research and Manager, Business Information Center during 8 years at the American Cyanamid Company, now part of Wyeth Corp.

Sharon has been an SLA member since 1982.  She is a former president of the New Jersey Chapter and is currently active in the New York City chapter, the New Jersey Chapter, the Pharmaceutical and Health Technology Division, and the Business and Finance Division.  She is the author of a recent article on coping with change in the workplace, which appeared in the October 2002 issue of Information Outlook.  She is also active in the Healthcare Businesswomen’s Association.

Sharon received her MLS degree from Rutgers. She has a BA from the University of Wisconsin where she also did two years of post-graduate work.  While an undergraduate she spent a year studying at the l’Université d’Aix-Marseille, in Aix-en-Provence, France.

Sharon and her husband have two sons and enjoy traveling. Their most recent trip was to central Mexico where they became enchanted with Mexican folk arts and crafts, in particular the use of the skeleton in folk art.

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New Members

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Vendor News

LexisNexis presents Industry Trends & Competitive Intelligence For Advertising Professionals

A breakfast seminar sponsored by Redbooks and LexisNexis on Wednesday, February 19th at 8:30AM at 125 Park Avenue, 24th Floor, NY, NY 10017.

This seminar will address the needs of Advertising professionals to stay abreast of industry trends and account movements.   The speakers will discuss best practices for:

• Identifying competitive issues
• Tracking account transitions
• Finding reviews of ads
• Tracking consumer preferences and attitudes
• Winning new business
• And what's coming next in the industry...

For more information, contact Linda Burns-Gleason at 1-800-437-8674 x3433 or via email Linda.Burns-Gleason@lexisnexis.com

Introducing Quantum² from Dialog

Quantum² is Dialog's leadership development program for information professionals.  The Quantum² program is built around ten interwoven strategic and business competencies, such as Needs Assessment, Marketing, Measurement, Knowledge Culture, etc.  Within the Quantum² program, you'll find workshops, case studies, white papers, and links to additional resources to help you build on your strengths and develop new skills. Quantum² is available at no charge to information professionals worldwide.

For more information please go to www.quantum.dialog.com

Ad/Marketing Treasurer, Tesse Santoro, is the Dialog Quantum² coach for NYC and regularly offers free sessions there.  Check with your Local Dialog office for sessions near you.   Dialog Quantum² coaches will be offering eight free sessions as part of the SLA pre-conference this June.

Dialog InfoStars

Dialog Quantum² InfoStars are inspiring examples of creativity and innovation. Their stories provide insight into their professional achievements and leadership qualities, and enable them to serve as role models for others. Above all, InfoStars are enthusiastic and positive about value and the future of information services, regardless of their level within the organization.  Their key characteristics are: strategic involvement in organization, proactive relationship building, innovative information services and continuous change and development. 

See this month’s InfoStar profile -  Ad/Marketing Member - Chris Brune from Bates Worldwide. To read the full profile go to www.quantum.dialog.com/people/infostars.

Chris Brune will be participating in the SLA Ad/Marketing session on Library Websites in the Advertising Industry in June.

New Product Announcement from Dialog

Dialog Adds Searchable Database of Internet Domain Names- DIALOG File 225

Dialog announced the launch of a searchable database of more than 65 million current and historic Internet domain name records. The database includes records for about 20 million currently active domain names, with most containing detailed "Whois" information.

A domain name is an alphanumeric name or Web address used to identify a particular site on the Internet. The Whois record attached to a domain name is part of a publicly available registration document that lists registrant and technical information for each domain name.  The database includes data from several leading registrars from around the world, including VeriSign, BulkRegister, DomainPeople, DomainSite, eNameCo, eNom, MelbourneIT, NamesBeyond and Tucows.  Additional registrars will be added later, Dialog said.

Unlike the simple domain name look-up services available on the open Web, Dialog subscribers may search from more than 50 indexed Whois data fields contained in domain registrations, including the registrant's name, corporate affiliation, address, phone number and specific technical information such as IP addresses.

The domain names database might be used by Dialog subscribers for:

• Trademark clearance
• New product development
• Maintenance of product names and internal corporate domain name inventories 
• Create a report of all domain names owned by a company
• Monitor competitors

For more information go to www.dialog.com or call your local Dialog representative.

Presenting AEF.com

aef.com is the online information resource about advertising's social, historical, cultural and economic role. aef.com publishes an online academic journal, Advertising & Society Review. A&SR is a top-quality publication, distributed by Johns Hopkins University Press Project Muse. A&SR addresses diverse points of view about the socio-economic role of advertising via articles, essays, and other scholarship. The Our Library channel provides a database of articles and links. Advertising careers are showcased in the Job Fair channel. The aef.com Museum, a work in progress, houses existing advertising collections as well as new exhibits.

Visit the www.aef.com Library to get started.

Bulletin Submissions

We are always looking for submissions from our division. We publish the bulletin four times a year, so send in your articles and ideas and anything else you’d like to see in print, and it will be published in our next bulletin. I’m particularly looking for someone to interview for our next “A Look Inside” – if you’d like to have your library and your job profiled, please contact me. And please keep sending me your favorite resources. We’d like to grow this into a usable database for us all to benefit from. Questions? Call or write, 612.334.6031 or kspanier@clynch.com.