Advertising and Marketing Division Bulletin

Spring 2006

Contents Big names in Baltimore Help wanted: Bulletin Editor Award of Merit Nominations Calling all Volunteers Member News SLA Leadership Institute Report

Big names in Baltimore

Both the Hyatt and Sheraton Inner Harbor convention hotels are already completely booked so we urge you to book your hotel soon

If you’ve already received your pre-program mailing for the 2006 annual conference, “Where Tradition and Transformation Converge,” you know we have secured some really great speakers this year. Be sure you access SLA’s online planner for the most current and complete program information and please join us in Baltimore for what we hope will be an outstanding program. Dialog has generously agreed to sponsor our Open House so we’ll have some fun too! Here’s just some of what we have planned for Baltimore:

	Stuart Elliott, The New York Times Stuart Elliott on the New Media Order The Times' advertising columnist, keeps you on top of the advertising industry. Lucky for us Stuart loves Baltimore! He has agreed to speak on the new media universe we all deal with everyday and is looking forward to taking your questions.
	Michael Wood, Vice President, TRU, Teenage Research Unlimited Meet the Millennials Michael presents to and consults with many of s syndicated clients, including: Adidas, AT&T, AOL/Time Warner, Disney, ESPN, Estee Lauder, Frito-Lay, Gillette, Hewlett Packard, Kellogg’s, Kraft, Neutrogena, Nike, Nokia, Revlon, Seventeen, Showtime, Teen, Timberland, and YM. (If they’re interested in teens, chances are Michael’s talked to them.) Thanks to Velda Ruddock’s tireless efforts Michael will share TRU insights into this current “hot” market.
	Mary Ellen Bates, Principal, Bates Information Services The Ah-Ha Moment Mary Ellen Bates is the principal of Bates Information Services, a research and consulting business based in Boulder, CO. Mary Ellen talks about the “difficult” questions – how to answer them and when to give up! SPONSORED BY
	Jenny Levine, Creator of "The Shifted Librarian" weblog How to Use RSS to Know More and Do Less Jenny Levine is the Internet Development Specialist at the Metropolitan Library System (http://www.mls.lib.il.us/), the consortial headquarters for more than 900 academic, public, school, and special libraries in the Chicagoland area. In this role, one of her main goals is to educate member librarians about new technologies and how they can improve services to their patrons. Jenny will share tips and techniques on using RSS and some thoughts about the future of this technology.
	Ted Graham, Worldwide Director of Knowledge Management Services, Hill & Knowlton, Toronto Get Connected! Social Networks and Knowledge Management Ted directs the activities of Hill & Knowlton’s global knowledge management initiative and has more than 10 years of experience in journalism and communications. His presentation will deal with “Social Network Analysis,” how technology and human relationships come together to get the right knowledge to the right people at the right time.
	Mary Scanlon, Reference Librarian, Business and Economics, Wake Forest University Library Information Seeking Behavior of Millennials Mary Scanlon has undergraduate degrees in biology and nursing as well as an MBA with a focus on marketing. Among her business experiences, she worked in a venture capital firm analyzing business plans and for a large consumer-products company in market research. She is currently “on the front lines” with the millennial generation as an academic librarian. Get some tips from a college librarian on how to provide information to the young people in your organization.

 

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Help wanted: Bulletin Editor
 

Our heartfelt thanks to Hilary Rengert who has edited the DAM bulletin since the Fall 2004 issue and is ready to pass the baton to another member. In a division like ours, where members are spread all over the country, the bulletin plays an important role in keeping everyone informed.

 

The job consists of compiling text and pictures submitted by officers and members into a Word document and a PDF which is emailed to the DAM webmaster and uploaded to the DAM web site. Once on the site, the direct link is sent in the body of an email text to the listserv. So there’s no great technical expertise required and you don’t have to be a great writer.

 

Please contact Vicki or Paul if you are interested in this position. vstanisz@comcast.net or pvanderm@cecom.com

 

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2006 Award of Merit Nominations

The Advertising & Marketing Division is now accepting nominations for the 2006 Award of Merit. All nominations must be received by May 1, 2006. If you would like to nominate a member – or yourself – please send your nomination with a brief description of relevant information including biographical information to Awards Chair, Betsy Hoza Harootyan – betsy.hoza@chi.ddb.com.

 

The nominations will be reviewed by the selection committee (composed of the Chair, Chairs-Elect and Awards Chair). Nominees must demonstrate achievements in one or more of the following areas:

• Participation in programs, seminars or similar activities which benefit the Division.

• Special and notable service to the Division, such as continued participation in special projects, committee work or leadership roles.

• Notable innovations in the workplace.

• Mentoring activities which encourage others in the profession.

• Activities which bring recognition and acclaim to the Division.

 

The winner of the Award of Merit will be presented with a certificate and a check for $500 at the 2006 Baltimore Conference.  

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Calling all volunteers…
 

Don’t you feel guilty just coming to Baltimore to attend sessions, network with your peers and have a good time? Of course you do! There’s only one solution – volunteer! There’s no way your two conference chairs can be in all the places we need to be and do all the jobs that need to be done. So, like Uncle Sam, WE WANT YOU. Here are just a few of the tasks that need to be done:

• Taking photos at sessions and meetings
• Putting up signs
• Introducing speakers
• Room setup checks
• Open house entertainment and prizes

Get in touch with one of us and we’ll find a spot for you and you can experience a guilt-free conference.

Paul VanderMeer: pvanderm@cecom.com

Vicki Staniszewski: vstanisz@comcast.net

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Member News: Robin Feuerstein

Robin Feuerstein has been promoted to Director of Interpublic’s Center for Marketing Intelligence (CMI) from Director of Information Services. She replaces Ron Sugarman, who has retired. Joan Leake has been promoted to Director of Information Services. Robin has been with CMI/Interpublic, in positions of increasing responsibility, for 26 years. Robin’s greatest achievements have been giving presentations to IPG’s major personal care products clients, developing a departmental analytical competency, partnering in the development of CMI’s Intranet, CMI Online, and partnering in the development of a portal for Interpublic management. She looks forward to working more directly with Interpublic executives, aligning CMI ever more closely with Interpublic’s strategic goals, and helping to take CMI to the next level!

 

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Co-chair update from the SLA Leadership Summit. Jan 18-21, 2006

We are back from the 2006 SLA Leadership Summit in Houston with lots of news to share with our division members.

The opening keynote for the Houston Leadership Summit was Doug Lipp , author of Even Monkeys Fall From Trees. He began by using examples from when he worked at Disney. Just try to visualize Snow White encountering some small children with her wig pushed back, smoking a cigar, and complaining that the Seven Dwarfs haven't showed up for work today. This was one way to convince Disneyland employees to be pleasant and to distinguish Disney from the competition. A key takeaway from the session was: "Be willing to change to remain the same." He led us through a handwriting exercise: Write out your first and last name as many times as possible in 30 seconds. Score it quantitatively and qualitatively. Now do the same exercise using your other hand. The point is, while your handwriting with your non-dominant hand is not as good, over time you could improve and it would work just fine. How much control will you have over change? The market around you changes. If you don't control change, change will control you.

Learn to do business with your non-dominant hand. You can't let the "sacred cows" rule. Don't get stuck in a rut. Don't fear failure or what the boss will say. Then there's arrogance, complacency, and the one-trick pony. Don't rest on your laurels. We need to become ambidextrous. You need to change the approach. Another challenge is blaming those around us. It's always someone else's fault is a non-productive approach. Skimping on employee education is the fourth obstacle he mentions. Risk taking is to be encouraged, but you need to provide enough training so they don't crash and burn.

He stressed maximizing your strengths and minimizing your weaknesses, and the fact that it’s all about the packaging, taking the information and putting it into a form that is pleasing to the user. If you do nothing else – be friendly. Anticipate needs, and be willing to change in order to remain the same. If you don’t change your self you will be changed, it’s better to do it yourself. The most compelling reason not to change is fear. Organizations that reinvent themselves will dominate their market.

Lipp says we should live the vision, practice consistency and discipline, and recognize that words + actions = execution. Information silos can be joined together by organization's vision and values. At Disneyland, it was creating the happiest place on earth. You can create new products without giving up basic values. For Disney, that was G-rated movies. That's one reason Disney created Touchstone—to create profitable movies that wouldn't be confused with Disney's "OK for kids" films. Hire contrarian thinkers is Lipp's advice. Think for your customer. What is the real question? Find the essence of the question. "When is the 3:00 parade" really means "When does the 3:00 parade pass the place I'm standing."

We must aggressively plan for change. What things are you willing to start, stop and continue, both short and long term.

Afternoon sessions extended the leadership training started in Doug Lipp’s morning talks with two seminars from Leadership Outfitters, Inc.

Mollie Whalen presented “The Triple Whammy: Change, Communication, and Conflict,” aimed at helping members become better leaders at their place of work. This was an interesting session, with several brainstorming activities related to the 3 themes. It included a few communication techniques for working with the 4 types identified by the Effectiveness Institute - the controller, the analyzer, the stabilizer, and the persuader. Members had no problem figuring out which category they fit and enjoyed Mollie’s suggestions on how all 4 types can and should work together in any organization. Addressing change, Mollie raised the issue of “sacred cows,” and led a lively discussion of SLA “sacred cows” that members would like to see changed. he other session, primarily for SLA members who want to improve their leadership skills in terms of their chapters and divisions, was called "Cracker Jack Membership Strategies and Volunteer Involvement Techniques." As the title suggested, Jill McCrory, the presenter, had boxes of Cracker Jacks and

rewarded attendees by handing them out.  TJill continued the Cracker Jack theme by asking "What's the 'Hidden Prize' in your chapter?" We considered why people join and why they don't. How do we brand the association, as well as chapters and divisions, and should we re-brand, repackage, revamp, reformulate? The question of how to recruit volunteers was raised. Why do people turn you down when you ask them to get involved, head a committee, or work on a chapter/division project and how can you ask so that they say yes? Jill wrapped up the day with lots of information about different mindsets, how to involve younger members, suggestions for recognition and motivation.

Meeting with Baltimore Planners

There has been a very positive response to the Baltimore location and SLA expects this conference to be as big as or bigger than Toronto, both in terms of number of attendees and in the number of sessions (13% more sessions). The convention hotel, the Hyatt Regency Baltimore, is being renovated so meeting room space there is limited. The plan is for smaller meetings to be held at the Hyatt (subject to availability) and larger meetings to be held at the Baltimore Convention Center. . Both the Hyatt and Sheraton Inner Harbor convention hotels are already completely booked so we urge you to book your hotel soon. The Baltimore Convention Center map and the SLA Maryland Chapter blog can help you choose the best location.

http://www.bccenter.org/about/dt_accomo.pdf

http://sla-maryland.blogspot.com/ 

Pam Rollo, SLA President, speaks Pam addressed the controversial change in title from Executive Director to CEO explaining that it is a job title change only; the reporting structure hasn't changed, association governance hasn't changed, and the job description hasn't changed. The title change occurred to make title more understandable to others in the association and corporate world. Pam admitted that the announcement, as it was communicated in an e-mail to the leadership weeks after the decision was made caused confusion, distraction, and consternation. She apologized for the delay and took responsibility for the delayed announcement . There followed a review of task forces established under Pam’s leadership last June:

• Research Now Task Force

• New Visions Task Force

• Chapter Modeling Task Force

•  Professional Value Task Force

• Awards and Recognition Task Force

• Alliances and Partners Task Force

• Natural Disasters Task Force

• Contributing to Executive Growth Task Force

Full reports will be presented at the June annual meeting but interim reports are available online:

http://www.sla.org/content/SLA/governance/bodsection/pastbodmtg/06janmtg/index.cfm

Pam also addressed the following current challenges and issues:

• Outsourcing of our professional functions

• We are not pursuing new skills aggressively enough ourselves

• Google partnerships and copyrights challenge

• Absence of special curriculum in some MLIS’ programs

 

Janice Lachance, SLA CEO, speaks Janice presented the good news that for the third consecutive fiscal year the association is showing a budget surplus. A summary of this Annual Report is online. http://www.sla.org/content/SLA/pressroom/05anualrpt/index.cfm Some other highlights: E-voting on the dues issue was a success and the new dues increase went through. As of January 1, 2006 full members’ dues are now US$160 a year for those earning US$35,000 a year or more and US$99 for those earning less than US$35,000. Organizational memberships now are US$650 a year. Retired, student, and virtual membership rates remain unchanged. The fee to join an extra chapter or division is now US$18; the fee to join a caucus is US$12. SLA members paying the US$160 a year dues rate are eligible for a 10 % discount on their membership fees if they pay for three full years’ at once.

Janice was selected to represent the five major U.S. library associations at the World Summit for the Information Society in Tunisia last November. She shared her experiences meeting with information professionals from all over the world.

Membership Forum

During this open mike time members shared the following questions and concerns with Pam and Janice:

Click U Web site: Lack of interaction in the Student Lounge and instructions lacking about how to log in when first announced; deeper collaboration between the Task Forces; recruitment of volunteers for the Task Forces; financial donations requested for a Pakistani library destroyed by the earthquake; values of sponsorship; collaboration between professional associations; more details on public policy activities in Egypt and Tunisia.

Division Cabinet Meeting

The next session was the Division Cabinet meeting. One member asked about the delay in getting membership rosters in a timely manner. John Crosby reported that due to changes in staff, they lost the capability to do certain reports and there were some delays in getting other information out. SLA will be bringing in a new database administrator, which should fix this problem. Daniel Lee is developing a Technology Review Advisory Report; his task force will be doing an inventory of technology used to support divisions and cabinets and presenting at the conference in Baltimore. If you have issues with SLA’s technology performance and want to ensure that their new systems are member and corporate compatible, contact Daniel at dlee@navltd.com.

A very helpful Headquarters Directory was distributed. This document provides a guide to headquarters staff, complete with contact information, description of duties and even a photo of each staff member. A PDF of this document is posted on the DAM COP page (along with some other conference handouts). Sign up for the DAM COP and get your copy today!

http://cop.sla.org/COP/Personal/Home/JoinOrVisitCommunities.fusion

Susan DiMattia, Chair of the Endowment Fund Grant Committee, encouraged divisions to apply for these research grants, either alone or partnering with another division. To get some idea of the kind of projects the committee will approve, review the previous grant award reports.

http://www.sla.org/content/community/committe/endowmnt.cfm?style=normal