Advertising and Marketing Division Bulletin

Spring 2005

Editor: Hilary Rengert, eMarketer

Contents Letter from the Chair Toward a Community of Practice Resource Refreshers      Call Me Trendy      New Uses for Media Kits and Buyer Guides      Nine Magazines You Probably Don't Subscribe To The Truth About Toronto: Part 2 Membership Update and New Member Biographies And now a few words from our Sponsors... Call for Submissions Share YOUR Knowledge

Letter from the Chair
By Jo-Ann McQuillan, Institute of Communications and Advertising

Greetings from Toronto!

I am really looking forward to seeing you all in Toronto–I hope lots of you will be able to join us for what promises to be an amazing Conference. Please feel free to contact me directly for any questions you might have about Toronto–I am proud citizen and know the city intimately.

SLA NEWS

You have probably already heard some buzz on various discussion lists about proposed amendments being voted on at SLA’s Annual Business Meeting in Toronto. Please remember that as a member, you get to vote and make your voice heard. What’s being voted on? SLA would like to move forward to implement online voting and would also like to change the governance year to correspond with the fiscal/calendar year. If you want more info about the proposed amendments, please visit http://www.sla.org/bylaws.

You may have heard rumors that the former American President, Bill Clinton, would be speaking at the Toronto conference. I hate to be the one to break it to you, but Bill won’t be able to make it. Fear not, SLA has some great speakers lined up!

DIVISION NEWS

It’s been a busy year for the DAM Board–we’ve introduced a new International Travel Award, redesigned our website and created a new division logo. We will be providing an overview of the year at the DAM Annual Business Meeting Breakfast on Monday, June 6, from 7:00-9:00 a.m. There are a few seats left at this FREE event if you want to join us, please contact me directly at jmcquillan@ica-ad.com–first come, first served!

You are also invited to observe the activities of the board at our meetings in Toronto:
2004-2005 DAM Board Meeting: Sunday, June 5th, 5:00-7:00 p.m.
2005-2006 DAM Board Meeting: Tuesday, June 7th, 5:30-7:00 p.m.

Join us, get involved and eat some sweet treats!

We are always looking for members to volunteer in any capacity possible. If you are interested in taking on a position within the division, or would just like to help out a little bit, please contact me or Paul VanderMeer (Chair-Elect) directly. You have something to contribute!

CONFERENCE NEWS

So, the conference is almost here and I for one am really excited to have my peers join me in my home city for a week filled with fun, learning and networking. Be sure to read The Truth About Toronto: Part Two, written by Toni Burton and myself–why not print out both parts to read on the plane? You won’t regret it. We’ve laid Toronto bare for your benefit.

We are pleased to present a selection of sessions to our members this year, ranging from food marketing resources, RSS feeds, best practices in communicating with clients to reaching niche markets and celebrating your international peers and their expertise. For complete details, please visit our division website and be sure to download a brochure for your convenience at the Conference.

If you are like Toni and I, you love to party! With this in mind, we are hosting an Open House on Monday, June 6th, sponsored by our friends at Lexis-Nexis. We will be giving away door prizes, treating you to Ontario wines and beers, while reveling in decadent treats and a CHOCOLATE FONDUE FOUNTAIN!

We really depend on the generous support of our sponsors to make these events possible. This year, our sponsors include Adbrands, World Advertising Research Center, Dialog and Lexis-Nexis. Please visit their booths in the Exhibit Hall or check out their websites to see what services they can offer you!

I am always eager to hear your thoughts and answer your questions, so please feel free to contact me whenever you need to.

Phone: 1-800-567-7422 Ext. 224
Email: jmcquillan@ica-ad.com
Fax: 416-482-1856

Best regards,

Jo-Ann McQuillan, DAM Chair

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Toward a Community of Practice
By Scott Jenkins, Leo Burnett USA, Inc.

Imagine a community of advertising and marketing information professionals: a community characterized by a culture of sharing expertise, the proactive development of knowledge and cooperation in solving common problems. A community where each member is more valuable and effective to their organizations because or their involvement with it.

You might argue that we already have such a community. We can ask colleagues about research questions and projects by using the SLA-DAM discussion list. We write or refer to articles that appear in our professional publications. We meet annually at the SLA conference to present ideas and to communicate with other division members.

The approaches are all important. However, we have needs that are not met through them that could be met in other ways.

Here are two hypothetical examples that illustrate these needs:

· You just graduated from library school and were hired by an advertising agency. In your first year, you are asked to set-up access to an online database, write an online guide on how to use the new database and conduct training sessions with employees.

You can find many examples of online guides or how to conduct a training session. Unfortunately, most examples are from academic institutions and do not reflect the special needs of an agency. The relationships between the information center and the corporate IT are also very different from the relationships between collection development librarians in an academic setting and the library’s own technical staff. Where do you turn for ideas on how to best approach these problems?

· You are a director of an information center and you have been charged with developing and implementing a global business model to provide service to multiple locations and charge back costs.

Concrete details on best practices in developing a global business model for an information center in a marketing organization are not available. Outsell conducts an annual study on “Information Management Benchmark Operations” that is concerned with job roles, organization, reporting, budget user, staff, services, and strategic management of information centers. However, it does not give you the level of detail on how to evaluate different strategies of allocating costs and how to execute them. Where do you turn for best practices?

In both cases, the current approach does not provide you with the information you need. You can get some ideas from anecdotal pieces in the professional literature, from people you know or from other situations that are somewhat analogous. However, you would have to manage these projects as best you can without the insight and experience of others. There is no best practice available, and this is a common situation. It is a situation that needs to change.

These examples point to a basic problem within the division. We have no means for developing a knowledge base focused on our unique needs. We have no secure place to share our analysis, templates, databases and other work that we have created. We do not have a way to capture discussions on particular topics that could serve as a starting point to develop best practices and provide us with some institutional memory beyond those discussions we make available via our publicly accessible divisional website.

In short, the problem is about knowledge management. To address the problem, we need to start with the traditional questions of knowledge management: What technology should we use? Who is going to use it? How are we going to use it?

The technology question is the easiest because SLA already has a “Community of Practice” forum for our division where we can take advantage of the ability to upload files and search discussions. We have already paid for it; we should use it.

The question of who seems straight-forward. Division members. But, the reality is that we–as a division–do not have a culture of cooperation. Some of us think that our work is proprietary and that it gives our organization a competitive advantage. Some of us think that the situation we are dealing with is unique, and it has limited applicability to others. Some of us are simply too busy to spend much time on doing anything within the division.

I believe that the above attitudes are our primary obstacle. It means only a few division members will participate, and a “Community of Practice” will only be as useful as the amount of involvement there is within the division.

I believe that there is a great deal that we could be sharing that is non-proprietary and would be useful to others in our community. I believe that every time we reinvent the wheel instead of using the work someone else has already done as a starting point that we are missing an opportunity to be more effective. I believe that our inability to share information and put together a divisional basis for knowledge diminishes us both as individuals and as a profession.

How can we make a “Community of Practice” work? It is a matter of asking the right questions. For example, we might ask: What resources would be most helpful to division members? How can we work together to solve common problems? How can we collectively contribute so that we can develop the resources necessary to become more effective in our organizations?

If a “Community of Practice” sounds like work, you are right. However, this is a classic example of how “a rising tide raises all boats.” If we invest the time, thought and energy into a “Community of Practice,” we are investing in the development of a professional competitive advantage that we can use to help our organizations and to raise the perception of the value of information professionals within them.

SLA’s Community of Practice
http://cop.sla.org/COP/

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Resource Refreshers

Call Me Trendy
By Stephen Fleming, Young & Rubicam, SLA DAM Web Master

I think trend tracking is one of fun parts of being an advertising information specialist. Unlike our colleagues in academia, finance or law, we regularly get to assist our users in the hunt for the latest developments in mass culture. And we get paid for it!

Yet finding trends is not a straightforward task and is one of the great added values we offer as research professionals in our industry. You can’t just punch “trends” in to Google and expect good results (try it, I dare you!)

So, in light of this predicament, here are a few sites that I have found to provide high-quality, free information on consumers, marketing, pop culture and technology. If you have not already seen these resources, you may want to add them to your bag o’tricks.

Trendwatching.com Newsletter
http://www.trendwatching.com/newsletter/newsletter.html

Trendwatching.com is a research company that “scans the globe for the most promising consumer trends, insights and related hands-on business ideas.” They provide trend-tracking services to clients all over the world.

Fortunately, one does not have to be a client to access to their top-line thinking. Trendwatching.com has free newsletter that provides readers with a summary of their latest analysis, often accompanied by marketplace examples.

Even better for us, many of these trends concern advertising and marketing practices. For instance, recent articles have focused on such hot topics as Tryvertising (sampling), Countervals (event marketing) and Branded Brands (co-branding).

Best of all, their newsletters are archived online; you can view past issues for free by clicking on the ALL TRENDS link: http://www.trendwatching.com/trends/ourtrendsindex.html

PSFK
http://www.psfk.com/

PSFK is another “trends agency” tracking developments in the US, Europe, Australia and Asia.

Unlike Trendwatching.com, PSFK does not share its analysis for free. However, they do provide a daily collection of articles from other sources which show developing trends in business, marketing, entertainment and fashion.

For example, their recent collection of “Food and Drink” articles had trends on:
· binge drinking by women;
· bubble tea;
· British eating habits abroad;
· Coke renaming its diet brands with a “Z.”

You can also sign up to receive these articles by e-mail.

Science Daily
http://www.sciencedaily.com/

Science Daily offers an easy-to-digest summary of recent breakthroughs in science and medicine. This site is a good place to find the latest developments with alternative energy, nutrition, chronic illness and global warming.

Like PSFK, Science Daily is a collection of press releases and articles. But the editors do a good job of selecting and organizing the items–and they always include a link to the original source material.

They also provide a handy Week in Review feature and even an Encyclopedia for bringing you up to speed with any subject matter. And, like the other sites, you can sign up for e-mail alerts and an RSS feed.

PopMatters
http://www.popmatters.com/

PopMatters is a good place to find reviews of current pop culture offerings. Much of the site is devoted to music, but there are also substantial sections on books, films, electronic games, television and comics.

Comics? Yes, now I know all about “The Adventures of Barry Ween, Boy Genius,” not to mention the resurrection of Batgirl (although whether she is still a librarian remains a mystery).

PopMatters also includes a free archive of its reviews that you can search by columnist or keyword.

Think of PopMatters as a trendier alternative to more typical review sites, such as Amazon.com, the New York Times Book Review and Rolling Stone.

Dexigner
http://www.dexigner.com/

Dexigner is an international, multi-lingual site with the latest developments in graphic design, architecture, fashion, arts, product design, textiles and more.

It’s updated daily with fascinating, hipper-than-thou news. Recent entries have covered everything from flip-flop socks to extreme sports safety frames, each one practically screaming, “You saw it here first!”

Dexigner is a great place to find bleeding-edge products and design ideas, particularly from outside the United States.

Call me trendy, but these are some of sites I like to use.

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New Uses for Media Kits and Buyer Guides
By Trip Wyckoff, Editor/Publisher of specialissues.com

As advertising/marketing members you probably have a great many advertising resources at hand. Here are a couple of ideas for using common magazine resources in new or different ways.

Media Kit Demographics

Magazine demographics are a low cost way to find demographics for an industrial market niche. Virtually every trade magazine collects industry data on their readership in an effort to show advertising value and you can use this data for quick, cheap industry demographics. Here's an example of how you could use trade magazine demographics.

Your sales director comes to you looking for data on selling to Christian stores. Using a publications finder (try http://www.specialissues.com) you discover a magazine, Christian Retailing, published by Strang Communications. Logging into Christian Retailing’s website (http://www.christianretailing.com/), you access the media kit and demographic profile. In addition to the cost to advertise and buy sales lists to this niche, it also includes store demographics (sales, volume, number of employees, size, etc.) and sales demographics (sources ranked as best for new product information, sources ranked as most valuable purchasing sources, where stores market, breakdown of store equipment purchases and product purchases for resale).

Buyer Guides

Many magazines have a buyers guide issue or products area on their website. Buyers guides are advertising revenue generating devices magazines use to do one or more of the following: 1) generate incremental income from their advertisers or 2) reward advertisers and/or 3) create a tool for identifying future advertisers and subscribers.

Buyer guides can be useful for identifying companies, especially large companies that play in many niche industries. They can also help researchers understand players in an industry, understand market share and identify players in these industries. Let's take General Electric (GE), a large conglomerate, as an example. Below are listed nine different buyers guides, in each GE has a listing.

Buyer Guides:

BioIT World
http://sourcebook.bio-itworld.com/public/index.php/search/
(GE Biosciences)

Business Finance Magazine
http://www.businessfinancemag.com/resources/vendors/index.html
(GE Finance is listed)

Door & Window Maker
http://www.doorandwindowmaker.com/buyguide.php
(see GE Plastics' profile)

Food & Drug Packaging
http://www.fdp.com/guide/
(look for GE Interlogix)

Food Manufacturing
http://www.foodmanufacturing.com/CmpPrdSearchResults~company~g.html
(GE Silicones, GE Water Systems are among the divisions listed)

Light & Medium Truck
http://ttvendorsearch.com/
(GE has a number of subsidiaries listed)

Medical Dealer
http://www.mdpublishing.com/MDBuyersGuide/mdBG.htm
(GE is listed in the "Manufacturers Directory", note how small the
listing is, probably because of marketshare)

Plastics News
http://www.plasticsnews.com/subscriber/webwatch/wwindex.html
(GE has a large presence, no less than 3 divisions and 2
subscdiaries)

Security Management
http://www.sibgonline.com/
(GE Security has a listing; includes regional distributors)

I hope this very short article will encourage you to look at buyer guides and media kit demographics in a new way; as a source of company and industry information. For help in identifying trade and industry magazines and their special issues content, please visit http://www.specialissues.com.

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Nine Magazines You Probably Don't Subscribe To
By Krista Garcia, Young & Rubicam

As advertising and marketing librarians we may think nothing of trade publications like Beverage World or Journal of Retailing. But some of us might still balk at Industrial Hygiene News or Mining Week. With over 17,000 magazines being published, it’s not surprising that we haven’t heard of them all.

Here are a few select niche periodicals, proving knows, they might even help you out some day…or already be in your library.

A&E
http://www.nbm.com/index.php?page=aegeneral
Who needs arts and entertainment when you have awards and engraving? National Business Media publishes this magazine aimed at awards retailers and engraving professionals. The fairly active message board demonstrates what’s important to those in the industry.

ANSOM
http://www.ansommag.com/
Army & Navy Store and Outdoor Merchandisers need professional publications too, and Cygnus Business Media provides. Market surveys, consumer spending reports, apparel trends, and new product alerts keep readers informed.

Aqua
http://www.aquamagazine.com
An Athletic Business Publication for the spa and pool professional. Content include the top 100 spa and pool dealers in the country, annual design awards and industry news.

Colored Stone
http://www.colored-stone.com
A Primedia trade publication catered to manufacturing jewelers, jewelry designers, retail jewelers and gemstone dealers. Retail forecasts and reports and surveys can answer questions like what were the best selling gems in 2004 and what’s ahead for this year.

New Age Retailer
http://www.newageretailer.com/
Published seven times a year, this magazine targets store owners, managers, and buyers selling New Age merchandise. Articles on top retailers, trends and new products provide insight into this field.

Numismatic News
http://www.collect.com/interest/periodical.asp?Pub=NN
A Kraus Publication that reports on market trends and news concerning collectible coins and paper money. Articles demonstrate how to spot counterfeits and give value ranges for items.

Pig International
http://www.wattnet.com/pigi/home.cfm
A monthly magazine from Watt Publishing on topics related to the pig industry. Reports cover worldwide forecasts, company news and statistical data like pork export and consumption by country.

Play Meter
http://www.playmeter.com/
“The #1 trade magazine for the coin-operated entertainment industry.” (Who knew there was that much competition?) Resources include state of the industry reports and statistics like the top jukebox songs by region and top selling pinball machines.

Truckers News
http://www.etrucker.com/default.asp?magid=2
A Randall Publishing Company periodical geared towards truckers. Eclectic articles include healthy eating (with a recipe for blackened tilapia) and career opportunities for women. The comprehensive website has industry briefs, and a handy set of business tools that track fuel prices and road conditions by state. There truly is something for everyone.

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The Truth About Toronto: Part Two
By Jo-Ann McQuillan and Toni Burton, Institute of Communications and Advertising (ICA)

It’s almost time for your visit to Toronto and once again, we would like to give you some insider tips to enhance your experience of our fabulous city. If you haven’t already had a chance, be sure to read the first installment in the Fall 2004 Bulletin. In Part One, we provided the lowdown on Canadian laws, customs and other quirks. Things are different here, as you will soon discover for yourself.

In Part Two, we are going to suggest where to eat, what to do, where to shop and which neighbourhoods to explore. We will also teach you some Canadian sayings you are likely to hear and we will demystify some strange facts about our money and more!

Please don’t forget about all of the wonderful information provided by the Toronto Planning Committee – please visit their website for restaurant reviews, bookstore lists, neighbourhood profiles and more: http://www.sla.org/toronto/2005/
And we strongly encourage you to temporarily subscribe to the Toronto Chapter discussion list, where we are all waiting to give you our expert opinion on all things Torontonian. We have already provided sage advice on baseball games, record stores, wi-fi spots, theatre, and vegetarian restaurants. Who better to explain Toronto than Torontonians? http://www.sla.org/toronto/resources/listinfo.asp

Canadian Money

In the last two years, the value of the Canadian dollar has reached record heights and unfortunately, that will be bad news for our American visitors who are used to having their money go far. There are currency exchanges in the Fairmont Royal York and in the Metro Convention Centre.

Canadian currency is beautifully colourful and includes some of the world’s most advanced anti-counterfeiting measures. Canadians enjoy special coins and you are encouraged to look closely at our 25 cent pieces (quarters). For the Millennium celebrations, the Royal Canadian Mint allowed Canadians to submit pictures of their vision of Canada–look closely and you will see coins featuring a child’s doodles, pictographs and other beautiful things. Canada was the first country to release a coin with colour–for Remembrance Day 2004, millions of quarters featuring red poppies were released, with many currently in circulation. The latest collector coin is the new dollar coin featuring one of Canada’s most cherished heroes, Terry Fox.

Here’s an important fact: we no longer have one or two dollar bills. Instead we have one and two dollar coins: one dollar is referred to as a “loonie” (a loon is featured on the coin) while a two dollar coin is called a “toonie.” If someone asks you for a loonie, they are not talking crazy.

And we almost forgot to mention taxes! For many items, you can expect to have 7% and 15% added to your bill, more if you include liquor. Foreign visitors can get some tax reimbursements–get more details at the airport.

Airport

Lester B. Pearson International Airport (aka Toronto Airport) is not actually located in Toronto, but rather, in a neighbouring municipality. You will need to take a cab or airport limo to your hotel. A cab/limo ride will cost between $40 and $50. The ride will be just over 20 minutes, unless there is bad traffic. Shuttle buses are also available–please check at the airport for the most accurate info. Yes, there is an island airport close to the downtown core, but chances are that you will not be using this airport unless you own a small craft or are coming in to Toronto on a bush plane.

Fairmont Royal York Hotel

To be honest, we are both quite envious of those members staying in the Fairmont Royal York Hotel. It is a gorgeous hotel and we are certain that you will enjoy the elegance of the surroundings. The hotel has been around for over 75 years and has hosted such guests as Winston Churchill, King George VI, Queen Elizabeth II (whenever she visits Toronto), John and Yoko and more.

In 1929, the Royal York opened, billing itself as the tallest building in the British Commonwealth at 28 floors. Today, it is still a stunning hotel, with a sumptuous lobby, dazzling ballrooms and even elevators that are intricate and unusual. At one point, there was a library with a collection of 12,000 books–it is now a boardroom with beautiful clothbound books locked behind glass doors. Be sure to explore a bit while you are there!

The hotel has a sky lit pool, whirlpool and gym, just a step away from in-house spa services. The hotel boasts the largest kitchen in Canada, rumoured to be large enough to accommodate a jumbo plane.

There are even rumours of ghosts in the hotel–let us know if you see one!

Weather

Concerned about which clothes to bring? Toronto weather is usually similar to New York’s except we have more relative humidity. In June, it can get very warm, warm enough to wear bare legs. However, Toronto can also be a bit rainy so prepare to be cool and warm!

In Canada, we measure temperatures in Celsius–if you are a Fahrenheit person, click here for conversion tips: http://www.weathernetwork.com/inter/tools/conversion
And while in Canada, remind us to explain why Celsius is better!

Due to the humidity, it is recommended that all asthma sufferers remember to bring medication and inhalers. And if you suffer from allergies, please remember that our local plants and environment might irritate your symptoms–be sure to come prepared.

To get weather updates, go to: http://www.weathernetwork.com

If you are looking for weather updates in your hotel room, we recommend that you tune in to Pulse 24, Toronto’s 24-hour news channel. http://www.pulse24.com/Front_Page/page.asp

Districts

Toronto is a city of neighbourhoods, each offering a different flavour. Here are some neighbourhoods in downtown Toronto that you might want to visit–all are within a reasonable distance from the Conference.

Queen St West–trendy, urban hipster strip with interesting shops for all tastes

Bloor Street Annex–between Spadina and Markham Street, Bloor Street West is home to great cafes, bookstores and interesting shops; be sure to wander south on Markham Street.

Bloor W/Yorkville–for high-end brand conscious shopping, be sure to check out the Bloor Street strip between Yonge and Avenue Road. Chances of spotting a celebrity: reasonably high.

Eaton Centre–one of Canada’s most popular tourist attractions, this multi-level shopping centre has something for everyone.

Front Street–just east of the hotel, you will find the historic Town of York neighbourhood, filled with décor stores, artisans, interesting restaurants, bars and bookshops. Includes Toronto’s only flatiron building and the fabulous St Lawrence Market.

Church Street–informally known as the Gay Ghetto, this street boasts our lively gay community, great restaurants and interesting shops. Be sure to check out This Ain’t the Rosedale Library, a great bookstore.

Kensington Market–The market within the city, Kensington offers up a blend of fresh food, vendors of every description and a funky group of proud inhabitants.

Little Italy–College Street, west of Bathurst is home to a high concentration of Italian restaurants and bars–it’s a busy neighbourhood at night and offers great people-watching.

For more detailed neighbourhood profiles provided by Toronto Chapter members, click here: http://www.sla.org/toronto/2005/neighbourhoods.asp

Restaurants

Toronto is blessed with hundreds of great restaurants, offering every type of cuisine imaginable, and at every price point. Everyone loves a recommendation, so here is a compilation of lists featuring critics and citizens voting on all that you can eat in Toronto.

Toronto Chapter Member Reviews: http://www.sla.org/toronto/2005/restaurants.asp
Toronto Life City Guides: http://www.torontolife.com/cityguide/restaurants.cfm
Now–Best of Toronto: http://www.nowtoronto.com/issues/2004-10-28/rp_food.php
Eye–Toronto’s Best: http://www.eye.net/poll/2004/food.asp
NOW–Best of Chinese Food: http://www.nowtoronto.com/issues/2005-02-03/cover_story.php
City of Toronto Health Certification (DineSafe): http://app.toronto.ca/food2/index.jsp

COFFEE!

For coffee lovers, you will be pleased to know that there is a Starbucks below the Fairmont Hotel in the Underground PATH system. And for all of you who are lactose intolerant, Toronto is one of the only Starbucks market that offers lactose-free milk (45 cents extra).

Tim Horton’s: http://www.timhortons.com/
“Timmies” or “T-Ho” is a Canadian institution and while they don’t sell the “best” coffee, they are community hubs where people meet. Canada has more Tim Horton’s than McDonalds! Iced cappuccinos are popular in the summer–treat yourself!

Canadian Beer

In Canada, we love beer. If you are used to American beers, please remember that our beers are typically stronger. Our two big breweries are Labatt (http://www.labatt.com/) and Molson (http://www.iam.ca/), but we personally prefer the craftsmanship of microbrews. Here are some local breweries to explore.
Cameron’s Brewing: http://www.cameronsbrewing.com/
Steam Whistle: http://www.steamwhistle.ca/ (behind the Convention Centre)
Mill Street Brewery: http://millstreetbrewery.com/
Great Lakes: http://www.greatlakesbeer.com/index.html
Granite Brewery: http://www.granitebrewery.ca/

Liquor Store/Beer Store

Want beer and booze? Alcohol can be purchased inside the Liquor Control Board of Ontario (LCBO) Store in Union Station (across the street from the hotel). If you collect Air Miles, be sure to take your card with you!

Browns: http://www.brownsshoes.com
This higher-end shoe store is a fashionista’s fantasy come true. Browns can be found in the Eaton Centre or at the Bay Department Store. Great for men and women.

Caban: http://www.caban.com/
This hip lifestyle store is the brainchild of Alfred Sung, better known for his Club Monaco stores. Affordable and funky. Closest location: Queen and John Streets

Aritzia: http://www.aritzia.com/
This clothing store caters to a younger audience with hip and trendy clothing.

Birks: http://www.birks.com/
Known across the country for their distinctive blue box, this is an upscale jewellery store.

Laura: http://www.lauracanada.com
A mid-priced clothing store catering to the working woman, this store is known for business and casual attire. Petite and Plus sizes are well represented.

Le Château: http://www.le-chateau.com/Home.aspx
Catering to a youngish hip audience, this store is the place to go for funky and fun clothing, accessories and shoes at a reasonable price.

La Senza: http://www.lasenza.ca
From comfy pants and lounge wear to sexy lingerie ensembles, this store has got it all. Think Victoria’s Secret but a lot more colourful.

The Bay: http://www.hbc.com
Canada’s oldest company, the Hudson’s Bay Co. started as a group of fur trading posts in the late 1600’s. Now known as The Bay, it is a destination department store conveniently located across the street from the Eaton Centre.

Holt Renfrew: http://www.holtrenfrew.com
A Canadian store not unlike Henri Bendel, Holt Renfrew is your source of designer labels and over-priced extravagances for your inner diva. Includes staff with attitude.

Canadian Tire: http://www.canadiantire.ca
This hardware store is a Canadian institution featuring everything you need to survive. A haven for handy people.

Aldo: http://www.aldoshoes.com
A Canadian treasure, this is the place to go for affordable and fashionable footwear for both sexes.

Mountain Equipment Co-Op: http://www.mec.ca/index.html
Located on King Street, MEC is a paradise for outdoor enthusiasts and features environmentally conscious store design.

Lush: http://ca.lush.com
You can smell it before you can see it! Lush features hand-made confections for the body. YUM!

Roots: http://www.roots.com/
Formerly our official Olympic team outfitter, Roots sells well-made casual attire with a distinctive Canadian flare. Check out the new purses in bright Jamaican-inspired colours!

Chapters-Indigo: http://www.chapters.indigo.ca/
Canada’s version of Barnes and Noble and Borders, this chain of stores feature a great selection of books, music and lifestyle items. Most locations also house a Starbucks. Find a seat and relax!

Laura Secord: http://www.laurasecord.ca/
Canada’s favourite chocolatier is named after a woman who undermined a U.S. invasion in 1813. Conveniently located in Union Station, Laura Secord is a lovely place for ice cream and chocolates.

Bookstores

Toronto Chapter Bookstore list - http://www.sla.org/toronto/2005/bookstores.asp
Check out this list that we created for the Conference – bookstores that are within the downtown core of the city. Where possible, we have tried to include hours and phone numbers.

Chapters-Indigo: http://www.chapters.indigo.ca/
These are located all over the city – closest locations are on John Street (5 minute walk north) or in the Eaton Centre.

Pages: http://www.pagesbooks.ca/
OUR FAVOURITE! Pages represents the best in independent bookstores and has been a part of Toronto’s literary scene for as long as we can remember.

Swipe Books on Advertising and Design: http://www.swipe.com/
This snazzy little store is a haven for advertising pros. While Swipe has a smallish selection of books and magazines, there are always some interesting little treats to be found!

Movies

Since we are somewhat snobby, we will only recommend the very best here:
Cinematheque Ontario: http://www.e.bell.ca/filmfest/cinematheque/home.asp
Carlton Cinema: http://www.cineplex.com/in_theatre.aspx?code=AACHS&prov=ON
Bloor Cinema: http://www.bloorcinema.com/

Museums & Galleries

Art Gallery of Ontario: http://www.ago.net/navigation/flash/index.cfm
June Exhibit: The Shape of Colour: Excursions in Colour Field Art, 1950-2005

Royal Ontario Museum: http://www.rom.on.ca/
June Exhibit: Feathered Dinosaurs and the Origins of Flight

Bata Shoe Museum: http://www.batashoemuseum.ca/
June Exhibit: Beads, Buckles and Bows: Four Hundred Years of Embellished Footwear

Power Plant: http://www.thepowerplant.org/

Textile Museum: http://textilemuseum.ca/index.html
June Exhibit: Thirty: 30 Stories, 30 Collectors, 30 Years

Hockey Hall of Fame: http://www.hhof.com/

Design Exchange: http://www.dx.org

Events

To make your social planning go a little more smoothly, the Fairmont Royal York Hotel prepares weekly info sheets on local events, shows and sports. Also look out for free copies of What’s On at the concierge desk. You can find extensive local event listings in our free weekly newspapers, EYE (http://www.eye.net/) and NOW (http://www.nowtoronto.com/issues/current/), available wherever newspaper boxes are found.

Canadian Sayings

· Anglophone – someone who speaks English (as a first language)
· Click – kilometre
· Double Double – a coffee with two creams and two sugars
· Deke – to feint or slip by another person (you can deke out of a meeting as well)
· Francophone – someone who speaks French (as a first language)
· Franglais – the unique version of French spoken by Anglos
· Homo Milk – homogenized milk
· Hoser – a Canadian insult, yet also a term of endearment. Hard to explain…
· Humidex – the combined effect of heat and humidity on the temperature
· Mickey – 13-ounce bottle of liquor
· Pissed – Canadian term for both angry and really drunk
· Poutine – French fries covered in cheese curds and gravy
· Two-Four – case of beer with 24 bottles
· Zed – the way we pronounce the last letter of the alphabet

So, we hope this insider information will help to make your trip to Toronto unforgettable!
We couldn’t include everything we wanted to (without writing a book), so please contact us directly for recommendations, directions and any other Toronto questions you have. We’d be happy to help.

See you in June!

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Membership Update and New Member Biographies
By Deb Rash, Carmichael Lynch, Membership Chair

We had twenty-two new members join the division from mid-January to mid-April.

Cindy Alfieri is Global Manager of Library@Agilent, headquartered in Palo Alto, California. Until recently, the libraries had been decentralized, but in response to changing business needs and the cost efficiencies achievable by eliminating redundancies, they centralized under Cindy's leadership. She received her MLIS from UC, Berkeley and her JD from UC, Hastings College of Law. She has been a member of SLA since 1993. Outside of work Cindy is a ballroom dancer and works in sales for her family's almond business. A "from-farmer-direct-to-the-consumer" approach is a wonderful forum for seeing first-hand the impact that strong customer service and product excellence have on your business."

Marianne Coalson is currently in her first year of Emporia State University's distance MLS program in Portland, Oregon. She is a new member of SLA and the A&M division, having joined in February 2005. Prior to starting her MLS program, Marianne spent the last 14 years working in advertising media planning. Eight of those years were spent working at advertising agencies such as Wieden & Kennedy and Borders Perrin & Norrander, with the last 6 years at Outdoor Services and Outdoor Media Group, two outdoor media management companies. Marianne currently freelances part-time in advertising and volunteers at the Beaverton City Library in the Reference Division. Marianne has B.S. degrees in Telecommunications & Film, Marketing and Management from the University of Oregon. She lives in Beaverton, Oregon with her husband and three year old son and is expecting a baby girl this August.

Kathrin Dodds currently serves as an Architecture Librarian for Mississippi State University. The position is unique in that it is a solo library position, located in a different city than the MSU campus. The library not only serves the students and faculty of the College of Architecture, but also the practicing architects throughout the state. This combination academic/special library is the only one of its kind. Prior to working with architects, Kathrin spent her time working in Competitive Intelligence for The Focus Agency (an Omnicom Agency) in Dallas, and then for a community college in northwest Minnesota. She has rejoined SLA after several years of absence and armed with an MLS from Texas Woman's University and a BA in Advertising, Kathrin hopes to get back into special libraries with a design/advertising focus. In her spare time she enjoys reading, camping, travel, TV, painting and pop culture.

Janice Lester works at Lowe Healthcare, a pharmaceutical advertising agency, where she manages one main library at Integrated Communications and three other smaller agency libraries in other locations. Her functions include literature searches, providing daily and weekly updates on a variety of topics (e.g. Newsedge), searching for statistics and other marketing topics, operating the budget, and maintaining the library's collection. She has worked in hospital libraries in two different positions for approximately 11 years in total, and at a Genomics Institute for two years. Janice also worked at Harvard Medical School and while living in Israel worked at the Weizmann Institute of Science for five years. She received her degree from the University of North Carolina, Chapel Hill. While not working Janice enjoys hiking, gardening, traveling and biking.

Jen Olson Thompson is currently working on her MLIS from the College of St. Catherine and has been a member of SLA since 2004. In the 2004-2005 school year, she served as co-president to the CSC SLA Student Group. Jen works in the Property Development Library of Target as a Library Assistant, providing support to Architecture, Store Planning and Design, Engineering, Construction, Real Estate, and Building Services. Before Target, Jen worked at the College of St. Catherine Minneapolis Campus Library, assisting with circulation, interlibrary loans, and ready reference. When not at work or in class, Jen likes to paint, write, daydream, and catch up on sleep!

Alexandra Simons is currently enrolled in her first semester at the UNT Graduate SLIS program. She has just started in the field and has joined SLA as a student member. She is currently a full-time student, but also has a part-time job at the U of Houston MD Anderson Library as the receptionist in the research and instruction department. Her husband, Spencer, is a law librarian, her mother is a retired reference librarian (and big fan and former member of SLA) and her sister has been a corporate, law and private school librarian, so Alex is surrounded by members of the profession. She is interested in the Advertising and Marketing Division due to her past work experience in printing and print-related fields, such as advertising and direct mail. Alex would like to put her knowledge to use in the library and information field.

Greg Tourino is new to SLA as of April 2005. He is a graduate of the University of Toronto Master of Information Studies program, and also has a BA in Communication Studies from the University of Windsor and a Certificate in Business Writing, Public Relations and Marketing Communication from Simon Fraser University. Greg is currently employed as a Public Services Librarian at Queen's University in Kingston, Ontario, Canada. He has also worked at the University of Toronto's Engineering and Computer Science Library and the Science and Engineering Division of the University of British Columbia Library where he worked as a science public services librarian. In his spare time Greg enjoys watching live jazz and R&B and frequently travels to Montreal in search of live music.

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And now a few words from our Sponsors…

The number of account assignments in the Adbrands.net database topped 15,000 for the first time in April 2005. Compiled on a weekly basis from newly announced reviews and assignments, the Adbrands database includes assignments from more than 40 countries in all, and for more than 4,000 brands, although the majority of listings are for the key advertising markets of the US and the UK, as well as France, Germany and Italy. The assignments database sits alongside the main Adbrands resource of more than 1,000 business profiles, supplying everything you need to know to evaluate the leading agencies and advertisers in the world's major advertising markets.

Dialog is proud to be a sponsor of DAM activities at the SLA conference in Toronto. Here are a few ways that Dialog products and programs can help DAM members build the value proposition for the information center:

With the release of Dialoglink 5, you can transform search results from multiple Dialog sources into a formatted report with a table of contents and a cover page customized with the information center logo, color scheme and tagline. Dialoglink 5 comes with more than 30 templates for word and excel that make it easy to use XML output from Dialog to create reports tailored to your clients. For more information on how Dialoglink 5 can increase information center productivity, or to download a free copy of Dialoglink 5, see: http://www.dialog.com/products/dialoglink/

WARC.com contains over 25,000 articles, case studies, research reports and summaries on advertising, brand management, media selection and market research which together offer members unique access to some 200,000 pages of shared industry knowledge. Expanded continuously, new content just this month included papers on brands and the brain, the growing use of advertainment and the future of research

Other news from WARC.com includes the launch of Brand Management Center, a new version designed specifically to meet the needs of marketers. With the same valuable content, it offers a completely redesigned homepage to help marketers get to the information they need most on subjects they care about, like brand building, competitor intelligence, marketing communications and consumer insight and research. In addition members also have access to a new service of practical, bi-monthly guides to key marketing tasks–SpeedReads–emailed direct to desktops

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Call for Submissions

Become a published author. The Bulletin is always accepting articles and contributions from our membership. Contact the Bulletin editor, Hilary Rengert, for more information or to directly submit an article for the next issue.

Care to comment on an article or topic presented in this edition of the Bulletin? Please send a letter to the editor, Hilary Rengert at hrengert@emarketer.com.

Share YOUR Knowledge

I am looking to interview information professionals for future editions of the DAM Bulletin. Insight into our members operations, effective strategies and methods are valuable to all of us, especially students and new professionals. If you are interested in sharing knowledge on your library/reference center OR if you are interested in learning more about a particular library/reference center, please send an email to Hilary Rengert at hrengert@emarketer.com

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Special Libraries Association assumes no responsibility for the statements and opinions advanced by the contributors to the Association's publications. Editorial views do not necessarily represent the official position of Special Libraries Association. Acceptance of an advertisement does not imply endorsement of the product by Special Libraries Association.