Bulletin

Advertising and Marketing Division
Fall 2002
Editor Kristine Spanier,
Carmichael Lynch

Contents A Message from the Co-Chairs A Message from the Co-Chairs Elect NYC’s the Place to Be No Bipartisan Gridlock Here Discuss Amongst Yourselves Award of Merit Call for Nominations SLA Announces Call for Nominations Diversity Leadership Development Award Favorite Sources of the Advertising and Marketing Division Members Making Meetings Work Member News Membership Drive -- Win $50! New Member Bios New Members Vendor News Bulletin Submissions

A Message from the Co-Chairs

We’d like to thank all of our Division officers and members who have shared their time and their ideas. Their efforts have helped to raise our Division’s visibility to new and long-standing members, to the vendors who serve us, and to SLA’s entire membership.

Some of the new initiatives and endeavors include:

A New Member Referral Program.  Membership Chair Gretchen Hazlin has created this membership-building program. Existing members who bring us a new member will be entered in a quarterly drawing. Winners will receive a $50 gift certificate to Barnes & Noble. Contact Gretchen at gehazlin@yahoo.com for more information.

Advertisements Welcome on the Division Website and Bulletin.  Webmaster Steven Knittweis, Public Relations Chair Rebecca Rydzewski, and Treasurer Tesse Santoro, were all instrumental in the development of the Division’s advertising policy and rates, and our mailing to potential advertisers. We are delighted to welcome Mintel as our first advertiser. Mintel is a leading supplier of competitive media, product and consumer intelligence.

Coordination of Conference Programs.  Many members have played an enormous role in the conceptualization and organization of programs to be held during SLA’s Annual Conference in New York City in June 2003. See the related article, “NYC’s the Place to Be,” for more information on all of our programs and events.

Interesting & Informative Bulletin. Bulletin Editor Kristine Spanier continues to draft articles and collect information for our quarterly newsletter. Her innovative ideas include last quarter’s “Advertising & Marketing Librarianship After 9/11,” a story that provided members with the opportunity to share their thoughts and experiences. In fact, SLA borrowed her idea for their webpage devoted to such stories.

Division Website Changing & Growing. Webmaster Steven Knittweis has revamped the Division’s website and has been constantly updating the information found there. In addition to current and past issues of the quarterly Bulletin, now members can find information about recently-held and upcoming events and programs, current news about members, and a live news-feed of stories on the advertising industry from Moreover Technologies.

The Advertising & Marketing Division has many leadership positions available for the 2003-2004 term. We will be revising the Division’s Procedures Manual in the coming months. The manual includes descriptions of all Officer positions. Once the revised edition is approved, we will post it to the website. In the interim, if you’d like to find out more about any of the Division’s leadership opportunities, please contact us at gwen_loeffler@nyc.yr.com or stephen_fleming@nyc.yr.com.

We look forward to seeing all of you in New York in June.

Gwen Loeffler, Co-Chair
Stephen Fleming, Co-Chair

Back to top of page

A Message from the Co-Chairs Elect

Jen will be making the great sacrifice of heading down to New Orleans this January for the SLA Winter Conference.  Louisiana has got to be warmer than Minnesota in January so it will be tough!  Planning for 2004 starts now and if left to our own devices we might lock in these program gems - "Ins and Outs of Library Automation", "Cataloging 101", "Boolean for Dummies" and "EBSCO and You".

Don't let this happen!!!  Contact Betsy or Jen with your ideas and suggestions for what you'd like covered in Nashville, 2004.

In addition to planning for 2004 we also will be asked by SLA to participate in a LEADERSHIP SUMMIT.  The purpose of the SUMMIT is to provide feedback on a new SLA governance structure.  Any ideas or concerns that you want aired?  Just let us know.

Your Co-Chair Elects,
Betsy Hoza and Jen Hahs

NYC’s The Place To Be

By Gwen Loeffler and Stephen Fleming

Division members have played an important part in conceptualizing, organizing and facilitating many of the programs the Division will be conducting during SLA’s annual conference being held in New York City in June 2003.

Four Division members – Robin Feuerstein from IPG’s Center for Marketing Intelligence, Christopher Brune from Bates Worldwide, Kathy Hunter from the ANA, and Stephen Fleming from Young & Rubicam Advertising – will showcase their agency library’s websites and share their best practices during “Library Websites in the Advertising Industry.”

Gretchen Reed from Euro RSCG MVBMS Partners will moderate a panel discussion – “Information Sharing Across A Global Agency Network” - featuring CIOs and Knowledge Managers from three agencies – Saatchi & Saatchi, Young & Rubicam Advertising/Wunderman and Hill & Knowlton. Executives will discuss their agency’s information-sharing policies and practices, and will describe the role web-based tools play in the implementation of their policies.

The AAAA will welcome Division members for a special luncheon and behind-the-scenes tour of their facilities by invitation only. In addition, they will play host to our annual roundtable. And the libraries at BBDO Worldwide, Bates Worldwide, Young & Rubicam Advertising, DDB Worldwide, IPG Group and the ANA, will open their doors to Division members for tours.

The Dialog Corporation will be sponsoring a fun, multimedia presentation - “Ad Lib: The Advertised Librarian.” Jenny Tobias, Librarian at the Museum of Modern Art, New York, will speak on the representation of librarians in advertisements – how librarians have been depicted “as repressed sexpots and information-economy bumpkins, but also as sophisticated, diverse, fully-human professionals.” The Solo Librarians Division and the Women’s Issues Caucus are collaborating on this project. Many of you have responded to our appeal for examples of ads that feature or mention librarians, and we thank you for your help. Look for an article on this program in the February 2003 issue of Information Outlook.

Marketresearch.com is assisting the Division with arrangements for our program “Collecting Market Research Online.” They have secured commitments from CEOs and founders of online market research firms – MedPanel and BuzzBack - who will participate in this session. Speakers will discuss the advantages and challenges involved in conducting market research online. A representative from Grey Healthcare Group will speak on the topic from the agency’s perspective.

For more information on all of the programs and speakers, go to the New York Conference page on the Division’s website at: http://www.sla.org/division/dam/events/2003programs.html

Back to top of page

No Bipartisan Grid Lock Here

By Gwen Loeffler and Stephen Fleming

The Fall meeting of the Board of Directors was held on Friday, October 25, 2002, at SLA headquarters in Washington, D.C. This was an extremely productive meeting with close to 40 items on the agenda. All of the items were discussed at length, and when necessary, they were voted on and approved. Members will be briefed on all of the topics at SLA’s Winter Meeting being held in New Orleans, January 23-25, 2003, and again at the Annual Meeting in New York City, June 8-11, 2003.

• Board members voted to certify the election results on the Bylaws revision. This certification allowed the revisions to go into effect on Friday, November 1, 2002.
• The Board approved a statement of the Objectives for the Executive Director. This thorough job description includes a time table that they hope will “create greater accountability.” For the complete document, go to: http://www.sla.org/Documents/boarddocs/A03-05.htm.
• The Branding Task Force provided an update on their progress and a time table for items that need to be completed. The Board approved the Task Force’s recommendation to bring a proposal to change the name of the Association before the membership at the Annual meeting in June. For details on the proposed names and the rationale for each, go to: http://www.sla.org/Documents/boarddocs/A03-19.htm.
• The Board heard a report from a group conducting a needs assessment survey. This group has been charged with the task of determining how best to tailor SLA’s services to meet the needs of both members and non-members. For more information, go to: http://www.sla.org/Documents/boarddocs/B03-05.htm.
• At the request of the Board, the Association Office Operations Committee proposed a new Governance Model and Philosophy. The Board reviewed the statement and asked that it be prepared for a formal vote at the Winter Meeting. For more information, go to: http://www.sla.org/Documents/boarddocs/B03-07.htm.
• The Special Committee on Competencies for Special Librarians presented the Board with a revised edition of Competencies for Special Librarians of the 21st Century. The text of the new version can be viewed at: http://www.sla.org/Documents/boarddocs/A03-18A.htm.
• And those of you who plan ahead can get your first peak at the logo for SLA’s 2004 Annual Conference being held in Nashville, Tennessee, June 6-11, 2004, at: http://www.sla.org/pdfs/04nashvillelogo.pdf.

We’ve only touched on some of the topics that were discussed at the Fall Board meeting. You can view the complete agenda and link to many of the documents at: http://www.sla.org/Documents/boarddocs/openaga.1002.htm.

Back to top of page

Discuss Amongst Yourselves

By Gwen Loeffler and Stephen Fleming

Over the course of the past three months, the Advertising & Marketing Division’s discussion list has been extremely active receiving more than 35 postings. Division members and nonmembers have used the list to request assistance and advice, to share best practices, to notify members of events and opportunities, and more. We encourage you to continue to use the discussion list as a medium to solicit help and network with members.

Some recent topics include recommendations of market research firms that specialize in the baby boomer market, the use of humor in advertisements, the availability of logo databases, statistics on media buying services, and advertising expenditure forecasts. Others have used the list to post job opportunities, to offer free sources and services, and to share SLA and Division news.

All Division members should have been automatically added to the list. If you have not received a message in the last few weeks, please reactivate your subscription by sending an e-mail message to: lyris@lists.sla.org. Type the message: subscribe sla-dam [your e-mail address] [your first name] [your last name] in the body.

To post a question, announcement, or topic for discussion to the list, send an e-mail message to: dam@lists.sla.org.

We only have the chance to get together in person for the Division Roundtable once a year. Consider the Advertising & Marketing Division’s discussion list your year-round, electronic roundtable.

Back to top of page

Award of Merit Call for Nominations

Every year the Award of Merit recognizes a member for his or her contribution to the Division. If you’d like to nominate a member – or yourself – please consider the following:

• The nominee must be a Division member in good standing, with contributions made over an extended period of time.
• The nominee must demonstrate achievements in one or more of the following areas:

• Participation in programs, seminars or similar activities which benefit the Division
• Special and notable service to the Division, such as continued participation in special projects, committee work or leadership roles
• Notable innovations in the workplace
• Mentoring activities which encourage others in the profession
• Activities which bring recognition and acclaim to the Division

Past winners include:

1992 (first award) - Holly Rutkowski
1993 - Bert Schacter
1994 - Roberta Piccoli
1995 - Marie Connelly
1996 - Helen Fledderus
1997 - Brady Leyser
1998 - Julie Zilavy
1999 - Gretchen Reed
2000 - Holly Bussey
2001 – Not Awarded
2002 – Ellen Kuner

Please send your nomination including relevant biographical information to Gwen Loeffler or Stephen Fleming (e-mail addresses can be found on our website). The nominations will be reviewed by the selection committee (composed of the Chairs, Chairs-Elect and Awards Chair). The winner of the Award of Merit will be presented with a certificate and a check for $500 at the conference in New York. Enter today!

Back to top of page

SLA Announces Call for Nominations

This is the time of year when SLA asks you to think about recognizing your colleagues for their contributions to our profession. You are in the best position to advance those who have worked long and hard for the Association. All nominations must be postmarked by December 6, 2002, with the exception of International Special Librarians Day Award (May 08, 2003).

Nominations are now being accepted for the Special Libraries Association's (SLA) 2002-2003 Awards and Honors Program. For more than half a century, the SLA Awards and Honors Program has symbolized excellence in the information community by recognizing the best of the information profession. Award winners will be determined by select committees and approved by SLA's Board of Directors at the SLA Winter Meeting in New Orleans, Louisiana, January 23-26, 2003. The winners will be announced after the Winter Meeting and officially recognized at SLA's 94th Annual Conference in New York, New York, June 7-12, 2003.

SLA units and individual members are encouraged to submit nominations. All SLA members in good standing may be nominated for an award (exceptions: Professional Award, Honorary Member and Media Awards). Prospective individuals may be nominated by any member(s) of the Association (including self-nominations) or by an employer or colleague. All nominations must be postmarked by December 6, 2002, with the exception of International Special Librarians Day Award (May 08, 2003). For complete listings, descriptions and committee information on all SLA Awards, please visit http://www.sla.org/content/memberservice/communication/pr/awdindex/index.cfm.

Nominations for the H.W. Wilson Company Award are selected by the H.W. Wilson Committee and are based on articles published in Information Outlook® during the 2002 publication year. The Factiva 21st Century Competencies in Action Award requires a separate nomination. All SLA Awards nominations should be sent directly to the Public Communications Department at SLA Headquarters. To request an award nomination form, contact Anthony Blue at 1.202.939.3633 or email: anthony@sla.org.

Back to top of page

Diversity Leadership Development Award

The Diversity Leadership Development Program (DLDP) Committee would like to invite nominations for the Diversity Leadership Development Award. Two of the committee's goals are to help accelerate the advancement and visibility of members who represent a diverse population of the Association by mentoring them for more leadership opportunities within SLA

and to ensure that the Association remains vital, relevant, and representative of its diverse membership. This award provides $1000 to attend the SLA Annual Conference in New York, complimentary conference registration, and an assigned SLA mentor to help candidates understand the roles and mechanics of SLA leadership.

Eligibility requirements include:

1. Applicant must have been a member of SLA for at least 2 years.
2. Applicants must be a member of a population group that is under represented in SLA.
3. Applicant must have between 3-10 years of professional library information experience.
4. Applicant cannot be a current SLA DLDP Committee member.

If you know of someone who meets these eligibility requirements, please encourage them to apply. Up to 5 winners are chosen each year. This is a wonderful opportunity to network and gain leadership skills! The application deadline is: December 6, 2002.

For more information and the application form, please see:
http://www.sla.org/content/memberservice/communication/pr/awdindex/sla/dldpnomform.cfm

Past winners include:

Araceli Domingo (1995) Awilda Reyes-Lucca (1995) Teresa Neely (1995) Rosalind Scott (1995) Harriet Thompkins (1995) Phyllis Hodges (1996) Deborah Jan (1996) Rosalyn Lett (1996) Elsie Okobie (1996) Hemalatha Ramachandran (1996) Barabar Akinwole (1997) Andrea Greer(1997) Vinita Singh (1997) Stephanie Tolson (1997) Kelly Yuille(1997) Cynthia Charles (1998)

Lori Guidry (1998) Suzanne Koceyan (1998) Theodosia Jones-Quartey (1998) Vandana Ranjan (1998) Jacqueline Knuckle (1999) Veronica Walker (1999) Annie Wong (1999) Jannie Cobb (2000) Lilleth Newby (2000) Alvetta Pindell (2000) Jacquelyn P. Cenacveira (2001) Irene E. Cordova (2001) Sandra A. Marshall (2001) Jeanette M. Regan (2001) Jeffrey Mah (2002) Suzan Lee (2002)

Back to top of page

Favorite Sources of the Advertising & Marketing Division Members

The Encyclopedia of Major Marketing Campaigns (Ed. By Thomas Riggs, Gale, 2000) is a great resource. It contains about 500 or so 3-6 page profiles of marketing campaigns, including spending, strategy, effectiveness of the campaign, and competitor information, along with company and brand history. Each profile also includes references to other useful articles on the campaign. This book is wonderful for when customers request case studies and serves as a great jumping of point for more detailed research.

Gretchen E. Hazlin, Grey Worldwide

Do your clients like their data presented in graphs, charts, and tables? Then sign up for eMarketer’s daily newsletter: www.emarketer.com/news/newsletter.php. eMarketer is a world’s leading provider of internet and e-business statistics. A recent issue covered, for example, the development of broadband access, consumer attitudes to online shopping, purchase return habits, media consumption, online advertising expenditures, and predictions of future ecommerce activity. Their research is a combination of original analysis with aggregated numbers and is always accompanied by an eye catching graphic.

Steven Knittweis, Wunderman

The Television Bureau of Advertising, www.tvb.org, has launched “Research Central” on its website. It has some great research on the broadcast and cable industry as well as some great advertising research.

Steven Knittweis, Wunderman

The SRDS Lifestyle Market Analyst. (The following information was taken directly from the web site - http://www.srds.com/frontMatter/ips/lifestyle/index.html) This print service, published by SRDS and Equifax, provides market analysis of potential local, regional and national audiences. Use The Lifestyle Market Analyst to obtain data compiled from more than 19 million households. Access to demographic, lifestyle and consumer segment profiles help you locate your best prospects. You can identify where certain consumers live and how they spend their money and free time. This one source integrates all the data you need and is cross-referenced so you can find your ideal market easily. Access to the most accurate data from SRDS makes media planning and buying efficient.

Scott Jenkins, Leo Burnett

Member Information Service of the AAAA. For agencies who are members of the AAAA, this service is invaluable. If you are stuck on a project, are behind in your work or don’t want to reinvent the wheel, one quick phone call is all it takes to hook up to some of the country’s most knowledgeable advertising librarians. Rush prices have gone up recently but they are still a bargain. Their expanding database of FAQ’s at the AAAA website is also extremely helpful in a pinch. And the new Amigo database (powered by Dialog) is great for both librarians and end users.

Kristine Spanier, Carmichael Lynch

Back to top of page

Making Meetings Work

by Patricia Petruga

It’s extremely difficult to walk into a room of strangers and introduce yourself, to appear confident, funny and intelligent; in other words make a good impression.

The following suggestions will make it easier for you the next time you have do to this. Think of it as a challenge!

Here’s a quick how-to:

Before the event, find out what is the purpose of the event, business networking, annual meeting, or business charity cocktail hour. What will be expected of you? Who will attend?

Focus on the benefits of the evening. What is your goal? Goals are to establish rapport with people you meet - your potential clients, gain insight, learn new information, increase business and career opportunities and have fun doing it.

Business cards – have lots! Feel free to give out your card to people, but don’t make it a goal to hand them out willy-nilly to everyone in the room – tacky tacky!

Dress appropriately. It’s usually safe to assume that it’s a business meeting and to wear business dress. If you’re not sure as to what to wear, contact the convener to find out the type of meeting so you can dress in a manner that is appropriate and in an outfit that you will feel comfortable in. Be sure to cover that tattoo, unless you’re going to a biker’s convention, in which case anything goes.

Arrive on time. Professional meetings usually have a set schedule and if you’re not on time, you can miss valuable time to network, which is the reason you’re attending the event.

If you don’t know anyone, introduce yourself to the convener, or host for the evening, and ask to be introduced to people. Believe it or not, this is one of their roles at a professional meeting, to introduce people to each other.

Now is the time to move from ‘guest’ behaviour to ‘host‘ behaviour.

Remember to make eye contact, smile and offer a firm handshake. Extend your hand first. Make the most of nametags, that’s why they are used.

Act warmly towards others and introduce people to each other. Find connectors: Mary, I’d like you to meet Eva. Eva works with the artists group that you are interested in.

Plan conversation. DON’T be spontaneous, please. Provide conversation starters. Read the newspaper in the morning, business, sports and arts. Keep pertinent articles and review them before you attend the meeting to have details at hand. Memorize a few good, tasteful jokes. No lady from Nantucket limericks please!

Listen actively.

Mind your manners.

Move on little doggies. Mingle. Meet. That’s what you’re there for.

Relax and enjoy yourself.

In general, you want to make a good impression, to be seen as in control, approachable, interested, someone that people would like to do business with. Someone…kind of like yourself.

Sounds tough? It is, but it’s not time to go shopping. Pick up the gauntlet of professional meetings – people go forth and network!

Patricia Petruga is an information specialist experienced in research, Internet training and information management. Her company, ACT Research is based in Toronto. Patricia also likes parties. She has been a member of our division since 1982.

Back to top of page

Member News

Ellen Kuner, Burson-Marsteller

On November 15, this year’s Award of Merit winner Ellen Kuner gave a guest lecture on knowledge management at Vanderbilt in the Graduate School of Human Resource Development. Instead of going to Nashville, they used teleconference and WebEx.

Gretchen Reed, Euro RSCG MVBMS Partners

On October 16, former Division Chair Gretchen Reed was guest lecturer at Pratt for a library science class on advertising and marketing sources. During the class, Reed showed a reel of commercials, and described the contributions her information center made to each spot. She reviewed a list of major advertising and marketing publications and databases, and discussed the importance of membership in SLA, especially the Advertising & Marketing Division. After the class, several students expressed an interest in learning more about advertising agency information centers.

Kristine Spanier, Carmichael Lynch

Past-Chair Kristine Spanier just returned from a trip to Spain. She traveled to Madrid, Sevilla, Granada, Marbella and Barcelona. Upon returning to work Kristine and her supervisor, Doug Hagge, hosted the third installment of OpenMIND, a quarterly series featuring speakers who bring creativity to their life’s work. This quarter’s speaker was Andrea Berlin, a world-renowned archaeologist. Her topic was on the uncovering of three layers of ancient civilization in a remote area in Israel and how she was able to piece together a history for the people who lived there. Past OpenMIND speakers included an FBI profiler and an action figure artist who latest work includes all of the Spiderman figures. Now Kristine and her husband are getting ready to welcome a librarian of the future – she/he will enter the world around March 1, 2003.

Back to top of page

Membership Drive -- Win $50!

by Gretchen Hazlin

Take part in the Advertising & Marketing Division membership drive! Refer a colleague to the A&M Division and you could be the lucky winner of a $50 Barnes & Noble gift certiciate.

Here's how it works:

Spread the word about the division -- tell friends, co-workers, colleagues from your MLS program, neighbors. Have folks check out our division web site: http://www.sla.org/division/dam

When spreading the word to nonmembers, you should mention that there will be special programs and events during SLA's 2003 annual conference that will be open to Advertising & Marketing Division members ONLY. Nonmembers will miss out on these uniquely relevant events including the Division's annual luncheon, our roundtable, and special tours of AAAA and other agency libraries.

Send Gretchen Hazlin, Membership Chair, and e-mail (gehazlin@yahoo.com) with the contact information (name, company, address, e-mail) for the person or people you have convinced to join us. When those names show up on the new member list, you'll be contacted and put in the running for the prize!

There will be a random drawing once the new member lists are finalized for each quarter.

Increase your chances by getting multiple people to join -- your name will be thrown in each time one of your referrals actually becomes a division member. The winner will receive a $50 gift certificate to Barnes & Noble. And, thanks to Tesse Santoro and Dialog, there will be small prizes for two runners up as well!

Drawing Dates:

4th Quarter 2002: January 31, 2003 (new members from November & December)
1st Quarter 2003: April 30, 2003 (new members from January, February, & March)
2nd Quarter 2003: July 31, 2002 (new members from April, May, & June)

Any questions? Contact Gretchen at gehazlin@yahoo.com.

Back to top of page

New Member Bios

Cynthia Ladensack, Campbell-Ewald

Cindy Ladensack is a part-time librarian in the largest advertising library in the Midwest, the Reference Center at Campbell-Ewald in Warren, Michigan. Cindy has worked in corporate, academic, and public libraries, including General Motors and Wayne State University. She has also worked as an editor and proofreader, and as a freelance writer. Cindy received her MLIS from Wayne State University in Detroit, and her BA in American Studies and Journalism from Michigan State University. She lives in Warren, Michigan, with her husband, their son, and two crazy beagles.

Anna Fleming, Art Institute of California

Anna Fleming is new to the division & is returning to SLA. She is the Director of Library Services at the Art Institute of California's Orange County campus. Her library is special, academic & untraditional all at once: its main holdings are in the Design fields, but the curriculum includes Culinary Arts as well. Her favorite responsibility is Collection Development. Other professional experiences include stints as the Collection Development Librarian at USC's undergraduate library & as a Project Coordinator for Starbucks Marketing Department. Anna's MLIS is from the University of Washington in Seattle, where she also acquired an MA in English & met her husband. Anna & her husband bought their first home last year, which has turned her into a gardener. Her spare time always involves reading & cooking.

Lizbeth Kinney, Mountain Area Health Education Center (MAHEC)

Lizbeth Kinney is new to SLA, having been a member of the Texas Library Association for the past four years. She now serves as the Outreach Librarian at the MAHEC Health Sciences Library in North Carolina. Her job involves helping doctors and nurses in the region's hospitals gain access to medical information through the AHEC Digital Library. She also provides training to public libraries, hospitals, and colleges all over the Western North Carolina region on databases such as MedlinePlus, PubMed and NC Live. Other duties include reference and collection development. Lizbeth previously worked as both a university librarian and a public school librarian in Texas. She received her MLIS from the University of North Texas - Denton. Beyond the library, Lizbeth enjoys hiking, calligraphy, landscaping, dart throwing, and interior decorating.

Brenda Robertson, TXU Electric & Gas

Brenda Roberts is a Resource Consultant in the Information Resource Center at TXU Electric & Gas. She is also a graduate student at Texas Woman's University has almost completed her MLS and is enjoying the strength of the online research curriculum. Brenda has been at TXU for 28 years and before joining the Information Resource Center two years ago, she was an Accounting Associate in the Payroll, Accounts Payable, Fuel & Revenue and Budgets departments. In her current position, Brenda conducts research for company employees on a variety of issues including energy, marketing, demographics, and more. A member of SLA since the spring of 2000, she thought both the conferences in San Antonio and Los Angeles were great! She focuses most of her time while not at work on both her 11 year old daughter and studying. Brenda also has a 31 year old son in the U.S. Marine Corps and a 22 year old daughter who attends the University of Houston.

Sarah Cisse, Museum at the Fashion Institute of America (FIT)

Sarah Cisse is currently pursuing her MLS at Pratt Institute. She also works as an Information Assistant in the Textile Collection of the Museum at FIT; her job responsibilities involve museum membership. She is new to SLA and the A&M division, having joined both for the first time in September. In her spare time, Sarah likes to read, go to the movies, make jewelry, and has recently started designing furniture. Sarah has a B.A. in English Literature and a AAS in Marketing Communications.

Deb Linksvayer, Carmichael Lynch

Deb Linksvayer is currently pursuing her MLIS at the College of St. Catherine with an expected graduation date of December 2003. She has worked as a Media Planner at several different agencies in Minneapolis and is now at Carmichael Lynch. As of September, she is new to both SLA and the A&M division and hopes to potentially combine her advertising experience and education. Deb earned her BA in English from Carleton College. School and work keep her busy, but her passions are reading and baseball when she can find the time.

Patty Barnard, Apple Computer

Patty Barnard (formerly Patty Livingston -- she was just married this past June) works in the Market InfoCenter at Apple Computer. In this capacity, she supports Worldwide Product Marketing and Developer Relations by conducting market research, managing market research vendor renewals and relations, and evaluating new potential research sources. She also conducts urgent research requests for the Executive Team. Previously, she was a Search Product Manager and Directory Manager for Infoseek Corp. (GO.com) and has Web site, interface and taxonomy design experience. Patty received her MLS from San Jose State University and her B.A. in English Literature from the University of Washington; she has been an SLA member since 1997. In her free time, she mountain bikes, reads fiction and makes mosaic creations. She's also learning to play her new bass guitar. Patty is excited to be moving to Vancouver, WA in November 2002.

Georgeann M. Higgins, The National Academies

Georgeann Higgins is the Research, Marketing, and Educational Services Librarian for the National Academies. Her job includes major research requests, library outreach and executive briefings, and promotion of new products and trials. She also designs classes for the research staff on such issues as the verity of information on the Internet. Before entering the library world, she worked as a market analyst and worldwide strategist in corporate America. Georgeann received her MSLS from the University of Kentucky in 1998 and joined SLA in the same year. In her spare time, she rock climbs, rows on the Potomac, and does home improvement projects on her new condo. She is also currently working towards an MBA (most likely in finance) at Johns Hopkins University. Her first love, however, is philosophy, and she sees herself pursing a Ph.D. somewhere down the line.

Vandana Ranjan, Bates WorldWide

Vandana Ranjan is Knowledge Management Specialist at Bates WorldWide. Prior to that she worked at the Brooklyn Public Library's fast paced Telephone Reference Center. Vandy has several years of experience in reference and library management. She worked as a solo librarian in India and built, from the ground, up, two successful libraries -- one academic library and one special library. She came to the United States in pursuit of online information retrieval skills and received her second Master's in Library Science from Clarion University of Pennsylvania. In her spare time she enjoys nature-gazing, biking, photography and classical music.

Back to top of page

New Members

Back to top of page

Vendor News

NEW BUSINESS RESEARCH SOLUTION SERIES ANNOUNCED BY THOMSON LEARNING

Contributors Being Sought For Both Data Source Evaluations and Problem Sets

Thomson Learning announced today a new eight-volume series of business research reference guides and data source books that will be published in the second quarter of 2003 through their subsidiary, South-Western Publishing.

According to Thomson, this comprehensive new series is aimed at the non-professional corporate researcher and advanced business student and is intended to fill a major gap in the reference and training literature. A newly formed Editorial Advisory Board for the series includes Linda Adams (Boston Consulting); Jo Cooper (Goodwin Proctor); Lynn Ecklund (SEEK); Monica Ertel (Korn/Ferry); Cynthia Hill (Sun Microsystems); Mary Lee Kennedy (Microsoft); Anne Mintz (Forbes); Barbara Quint (Searcher Magazine); Pam Rollo (First Boston); Sandra Tung (Boeing), Liz Vugrinecz (HP), and Robert Schwarzwalder (Ford Motor).

Thomson also announced that The Benjamin Group, Santa Barbara-based specialists in e-content development, will produce the series for Thomson and South-Western. William A. Benjamin, founder of Investext and First Call and Managing Director of The Benjamin Group, reported that they had issued an invitation to the business research community to participate in the series by providing either real-life examples of business research problems (and worked-out solutions), or critical, in-depth evaluations of online research data sources.

Benjamin stated that each research methodology volume will also contain sections on detailed research strategies including one complete case study of a complicated, multi-question research project where both data collection results and data analysis are presented in sequential detail. He reported that editors for the first six volumes will include Chris Dobson, F1 Services (Company Research), Cynthia Shamel, Shamel Information Services (Market/Industry Research), Susan Klopper, SMK Consulting (Accounting and Financial Research), Jan Tudor, JT Research LLC (Investment Research), Genie Tyburski, Ballard Spahr Andrews & Ingersoll,LLP (Legal, Regulatory & Intellectual Property Research), and Marsha L. Fulton, The Fulton Group (Product Development Research).

Steve Momper, Director of Professional Publishing at South-Western and editorial sponsor of the eight-volume series said, “We think this new research solutions series will greatly enhance the teaching of online research techniques and methodology to both the entry-level corporate analyst and the serious students of business administration. In fact, we plan to produce a core textbook on business research data analysis and management to go with this series, so we have a serious commitment to what we see as an important emerging market in the teaching of secondary business research.”

For more information contact:

Bill Benjamin Managing Director The Benjamin Group 466A San Ysidro Road Santa Barbara, CA 93108 Ph: (805) 969-5775

Steve Momper Director of Professional Publishing South-Western/Thomson 5191 Natorp Blvd. Mason, OH 45050 (800) 543-0487, ext. 1557

RESEARCH REFERENCE SERIES SEEKS EDITORIAL CONTRIBUTORS

The Business Research Solutions Series is seeking paid contributions in the form of real-life business research problems/solutions, and in-depth, critical evaluations of online business data sources. South-Western Publishing (Thomson Learning) will produce the eight-volume series in late Spring 2003.

Advisory Board members include Linda Adams (Boston Consulting); Jo Cooper (Goodwin Proctor); Lynn Ecklund (SEEK); Monica Ertel (Korn/Ferry); Cynthia Hill (Sun Microsystems); Mary Lee Kennedy (Microsoft); Anne Mintz (Forbes); Barbara Quint (Searcher Magazine); Pam Rollo (First Boston); Sandra Tung (Boeing), Liz Vugrinecz (HP), and Robert Schwarzwalder (Ford Motor).

Interested contributors should contact Bill Benjamin, Series Managing Editor, at benjaminwa@earthlink.net.

Bulletin Submissions

We are always looking for submissions from our division. We publish the bulletin four times a year, so send in your articles and ideas and anything else you’d like to see in print, and it will be published in our next bulletin. I’m particularly looking for someone to interview for our next “A Look Inside” – if you’d like to have your library and your job profiled, please contact me. And please keep sending me your favorite resources. We’d like to grow this into a usable database for us all to benefit from. Questions? Call or write, 612.334.6031 or kspanier@clynch.com.