 Bulletin
Advertising and Marketing Division
Fall 2001
Editor Kristine Spanier,
Carmichael Lynch
Message from the Chair
It's been only a
few months since we met in San Antonio, but preparations for next year's
conference are well under way. We have a lot of exciting sessions planned
and, what's more, we'll be celebrating our 60th anniversary as a division.
It's sure to be a special year and on behalf of the board we hope that
every member of our division can join us. The economy has hit our industry
hard - but that only means there's no better time to work on our professional
development and cultivate our network.
This year we are
trying an electronic-only version of the bulletin. This reflects what
other divisions have been doing in recent years and it also saves money
in printing and mailing costs. We're always looking for content so if
you would like to see your name in a byline, please send any articles
or other information to me. It's an easy way to get published.
We still need some
volunteers to help with the endeavors of the division. For starters,
a new bulletin editor is of utmost importance. Right now the webmaster,
Jennifer Hahs, and I are working together to get this issue online.
But our other duties to the division prevent us from giving the bulletin
the attention it rightly deserves. If you're interested in taking it
over, please contact me.
I'm also looking
for someone to work with to help get sponsors for the conference. All
the great programming you'll read about elsewhere in the bulletin does
cost money and we'd like to have at least one sponsor for each event.
This effort won't take a lot of time - it's just a matter of identifying
appropriate sponsors and contacting them to see if they're willing to
make the smartest investment of their fiscal year.
I'd like to thank
all the members of the division who have been such an excellent sounding
board for me so far. I've been learning a lot and it's been great to
have so many experienced and creative people to get advice and help
from along the way. It's no wonder we've had such a successful 60 years.
I hope you enjoy this installment of the bulletin. Be sure to read the
great interview with Robin Feuerstein. Her responses to our questions
gave me a whole new outlook on what I do and how I do it. Also, read
on to learn not only about the plans for Los Angeles, but what our new
chairs-elect, Stephen Fleming and Gwen Loeffler, are already planning
for 2003 in New York. And as always, if you have any suggestions or
comments about the bulletin or any other division matters, please contact
me.
Sincerely,
Kristine Spanier, Chair
Carmichael Lynch
800 Hennepin Avenue
Minneapolis, MN 55403
kspanier@clynch.com
612.334.6031 (p)
612.334.1421 (f)
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Message
from the Chairs-Elect
"The center
of the U.S. advertising industry is New York City…"
World Book Encyclopedia, 2000
New York City is
recognized as the advertising capital of the United States, and is home
to more than 20 percent of the Advertising & Marketing Division's
members. This is what makes Manhattan a perfect venue for all of our
division's programs and events in 2003. We invite division members to
join us for what promises to be an exciting five days of programs and
events.
Here are a few
of the ideas we are considering for division programs for the 2003 conference:
· Leaders
in the advertising industry discussing the importance of information
sharing to business practices
· Advertising archives on the web, including print and electronic
media
· Virtual libraries implemented by advertising libraries, featuring
a panel discussion and demonstrations
· Trends in conducting primary research, including a comparison
of in-person, telephone and Internet-based survey techniques
In addition, we
aim to arrange visits to agencies and organizations throughout the city
to give conference-goers a behind-the-scenes look into the workings
of our libraries and information centers. And of course, we will meet
for our annual roundtable discussion and division luncheon.
As we all know,
ours is an industry steeped in history. In 2003, our agency, Young &
Rubicam, will celebrate its 80th anniversary. Also in 2003, Lowe Lintas
& Partners will turn 75. And Foote, Cone & Belding will be 130.
We hope to celebrate these milestones and mark the contributions made
by other agencies at a special membership-building Open House.
We hope you'll join
us in New York City in 2003 to experience Manhattan's unparalleled restaurants,
world-renowned art museums and galleries, legendary Broadway theater,
championship sports teams, and celebrated stores and boutiques. And
experience first hand the ongoing restoration and revitalization of
our downtown financial district.
We invite you
to contact us with any suggestions, requests and inquiries you might
have pertaining to the 2003 Conference. And we look forward to seeing
all of you in New York City.
Chair Elect
Gwen Loeffler
Young & Rubicam Advertising
285 Madison Ave
New York, NY 10017
Tel 1-212-210-3986
Fax 1-212-210-3918
Email gwen_loeffler@nyc.yr.com
Chair Elect
Stephen Fleming
Young & Rubicam
285 Madison Ave
New York, NY 10017
Tel 1-212-210-3983
Fax 1-212-210-3918
Email stephen_fleming@nyc.yr.com
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CU
N LA (See you in L.A.)
By Kristine Spanier
A few changes in
the scheduling of our conference sessions are taking place in June due
to its location in Los Angeles. Because the hotels are not as close
to the convention center as in years past, SLA has decided to have fewer
but longer sessions each day with more time in between them for travel.
Shuttle busses will be on hand throughout the day and early evening
to make it as easy as possible for us to get around.
The following sessions
have been in the planning stages since a year ago January when the incoming
chairs all met in Savannah. This is what's on tap for June:
Super Searchers
on Madison Avenue with speakers Grace Villamora, Tatham and Mary Ellen
Bates, Bates Information Services. Two Super Searchers highlight
the heroes of advertising and marketing information professionals. Their
talents, wide range of skills and strategies, professional networks
and their wealth of resources - both electronic and traditional - will
be showcased. Servicing ad agencies can be fun - but it can also be
challenging. Learn why.
Freaks, Geeks
and Geniuses: Serving a Creative Population with Cindy Romaine, Nike.
"Creatives" are the best customers a library can have. They
are natural sponges, soaking up the arcane and obscure and turning a
single data point into an entire product line. Their inspiration can
come from anywhere, but it should come first and foremost from you.
Learn what makes them different and how your attention to their needs
can directly impact the bottom line. Also see specific examples of how
this library was key in inspiring designers of the best selling shoes
in the world.
Trendspotting
with Ellen Ratchye, Fallon. Co-sponsored with the News division,
we'll learn about how Ellen identifies trends before they are even called
"trends" and how her firm is able to deploy this information
to successfully impact clients.
From Applebee's
to Zabars: Food Marketing with Joan Leake, IPG's CMI. Discover the
newest trends in food marketing and learn what tools to use to monitor
the trends yourself. The food expert at the Center for Marketing Intelligence
will give us a fresh perspective from her work in packaged food, restaurants
and supermarkets, covering both free and fee resources. Co-sponsored
with the Food Agriculture and Nutrition division.
The US Hispanic
Market Today: Areas of Opportunity with Isabel Valdes, Santiago Valdes
Solutions. Now the largest of the emerging majorities, the US Hispanic
Market is one of the fastest growing in both number and purchasing power.
Hispanic Market Guru and Author, Isabel Valdes, will present the latest
trends and actionable strategies on how to market to this exciting segment
of the US population.
ROUNDTABLE
If all goes as planned, this year our roundtable will be a bit different.
We're incorporating it into a tour at TBWA/Chiat Day, member
Velda Ruddock's agency. This will be a great change of scenery
after a busy week at the convention center. Our bus will depart right
after the closing session on Wednesday so be sure to schedule your flight
home later in the afternoon. We should be returning to the hotels by
3 pm at the latest.
ANNIVERSARY CELEBRATION
And last, but not at all the least, we have our 60th anniversary reception
planned for early Monday evening. It will be a fun event packed with
lots of surprises and some reflection back on the history of our division.
And it's timed so that you'll still be able to enjoy the vendor parties
or a night out on the town. Member Carol Doms is planning this event.
If you have ideas
for conference programming you'd like to see in the future, please contact
the new chairs-elect, Gwen Loeffler and Stephen Fleming
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A
Look Inside: An Interview with Robin Feuerstein
This Fall we
take a look inside long-time member Robin Feuerstein's work and life.
If you'd like to be profiled in the next A & M Bulletin, please
contact Kristine at kspanier@clynch.com or 612.334.6031.
Robin's Biography
· BA - Brooklyn College (CUNY)
· MLS- Pratt Institute
· D'Arcy MacManus Masius - Information Specialist (1 ½
years)
· Interpublic's CMI (formerly CAS) - Information Specialist (2
years)
· Interpublic's CMI (formerly CAS) - Director of Information
Services (20 years; named VP about 10 years into the 20 years of service
in Director position)
Robin, tell us
about where you work.
CMI is the Information
Facility of the Interpublic Group of Companies. Our mission is to provide
USA information and analysis to all of our operating companies worldwide.
Our specialty is coverage by categories. Our analysts (we call them
Project Directors, or PDs for short) conduct secondary research in response
to information requests, write reports and deliver presentations in
areas of specialty. We also are pushing to make our Web Site, CMI Online
"state of the art" or even "ahead of the curve."
We have a Webmaster, but I spend much time determining what content,
consistent with the needs of our operating companies, should be developed.
We have 10 (including
me) full time, permanent information professionals on staff at the moment.
At any given time we may have long-term temporary professionals - at
the moment we have 2, for a total of 12 professionals.
Do you have a
mentor?
Good question. I've never really thought about it, but now that you
are asking, I would say my "mentor" is my boss, Ron Sugarman,
Sr. VP of Interpublic and Manager of CMI. I rely on him for counsel
on managing staff, negotiating global contracts, information on company
matters, and dialoguing on the needs of our operating companies. (I
have the "information profession" pretty well covered at this
point in my career!)
What is a typical
day like for you?
Of course, an emergency can throw this all off - but I try and get the
following done in a day. I read or scan the New York Times and Wall
Street Journal from about 7:30-8:15 a.m. (I feel any information professional
must have knowledge of today's news, including, of course, ad and marketing
news. On Monday morning add Ad Age, Adweek and BrandWeek to this). I
also scan news headlines on and off all day long.
From 8:15-10 a.m.
(or so) I divvy up the research work that came in the day before, and
converse with each Project Director on the new work and current and
future projects. This is one of my favorite parts of the day. I love
organizing the big mess of requests from the day before, and I love
talking to the PDs, who are such a bright and talented group of professionals
- I learn so much from them!
From 10 until 12
and again from about 2-3:30 or so I work on "my own work"
which could be any mix of research requests and writing reports or presentations
in my area of specialty (toiletries and cosmetics), negotiating and
maintaining global online contracts, management issues, dreaming up
new products and services, working on our Intranet, etcetera.
From 12-2 I prepare
a brief of salient breaking news for top IPG management. I developed
and nurtured this. Now it is time to split this responsibility with
all of our Info Pros, and I will gain more time for "my own work,"
especially report writing. Lunch? What's that?
From 3:30-4 p.m.
I work with our "Agency Execs" (the contacts between CMI and
all of our agencies) on new work that has come in over the course of
the day. Towards the end of the day (assuming I finished all of the
above) I do some of the more rote, but necessary tasks of my job. Some
of these duties include reconciling online database bills and doing
recharges, catching up on trade periodicals, entering the department's
work into a database, etc. I try and leave somewhere between 5:30 and
6:30 and work out at the gym and/or get home at a reasonable hour, before
I rise early to do it all again!
What resources
could you not live without?
Lexis-Nexis, our
most-used online resource, especially since the software version is
super-speedy (the Internet-based online databases are still too slow
for my taste) and we have a favorable contract with them. Factiva is
best for their Custom Clips, which I find very up-to-date and easy to
use. Then there are all the standard "tools of the trade"
such as Statistical Abstracts, Encyclopedia of Associations, Standard
Periodical Directory. etc. Some of the newer hard copy sources that
I don't know how we ever got along without are the Encyclopedia of Consumer
Brands, Marketing Campaigns, Hoover's, Euromonitor's Consumer 2000,
the New Strategist books (demographics), and the Veronis Suhler books.
What do you hope
to be doing five years from now?
That's a really
tough question. I suppose the logical answer would be to have my boss's
position, assuming he retires. I do have mixed feelings about it - the
taking on of more managerial duties would undoubtedly move me out of
the research game, and I'm not so sure I ever want such a divorce! I
would hope to be doing some mix of the duties I am performing now, as
this job brings me great joy. Perhaps if I delegate some administrative/operational
functions, I can take on more managerial responsibilities, and keep
a bit of research responsibility. I'd always like to have a hand in
the research because: 1. I love it, it is my chosen profession. 2. It
gives me client contact 3. I believe to lead/manage this type of department
effectively you need some "hands on," since tools and techniques
change so rapidly, and 4. CYA - if I'm ever out on the street I will
be needing current research skills - I'm sure it would be a lot easier
to find a temporary or permanent research job than a managerial one!
I also, more than ever in the years to come, will need to keep on top
of technological advances to enable us to give faster and better service
to our growing family of operating companies.
If you could
change one thing about your job what would it be?
That's a tough one
when you have a near-perfect job! I think I would like to devote more
time to my writing/analysis. I suppose that would mean cutting some
managerial/admin. work, but I can't imagine what!
What is your
advice to new advertising and marketing information specialists?
Absolutely join
and become active in SLA A & M Division. At the risk of sounding
like a commercial for SLA (LOL, we're in the business!) meeting and
sharing experiences with people who do similar work is important and
a great learning opportunity. Also, you get the chance to work on some
great initiatives that benefit the ad marketing information community.
Do you use the B&I & MARS online databases? How about the "Tools
of the Trade" publications? DAM members contributed to all of these
valuable resources! "Newbies" should not hesitate to volunteer
for committees and such. It is the best way of getting to know the other
members quickly! Another tip is to throw on your other hat and become
more active in your agency or company. Get to know key players, their
needs, and try and "network" with them in the same way you
do other info. pros. Chat up these folks (and just about anybody in
the organization) about the weather, whatever…and for heaven's
sakes, when talking to them about information use their language (as
opposed to our own information jargon)! The personal touch goes a very
long way!
What is SLA's
value to you?
I think the answer
above covers this pretty well. I might add that the annual conference
is a never-miss for me. There I catch up on new resources, vendors,
and the friends I've made over the years. I always take away valuable
ideas from them, and from the sessions. It has also afforded me the
opportunity to speak at some of the sessions (another one of those "growth
opportunities" that can enhance your career and image in the industry…and
it really is not as painful as you might imagine)!
What does the division mean to you?
Again, this is pretty
well covered above, but I can also add that I have made several good
friends in the division, and good friends are not so easy to come by
these days! I have also been able to call on my colleagues to find out
certain details about their departments that were useful to me with
my management (and I have been able to help these colleagues in the
same way).
Where do you see the profession going?
I try to steer/plan
for myself and my department according to where I think the profession
is going, so this question is always in the back of my mind. I know
it is evolving more and more to analysis and creating knowledge, which,
of course, is where we have been taking it for nearly two decades! I
also know that information professionals are taking on a new, consultant-like
role in guiding members of their organizations to perform certain types
of research themselves (this includes anything from teaching effective
use of the Internet, to negotiating global contracts with online vendors
to provide desktop access to end users). This is not to say it is replacing
searching and "rip and ship" - there will always be some of
that - rather it is evolving, so more and more professional time will
be devoted to analysis, instruction, and providing tools for end users.
Thank you for the
opportunity to tell my story and describe IPG's Center for Marketing
Intelligence!
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The
Award of Merit Returns
As we celebrate
our 60th year as a division, we're bringing back the Award of Merit
after a one-year hiatus. The purpose of this award is to recognize a
member for his or her contribution to the Division. If you'd like to
nominate a member - or yourself - please consider the following:
The nominee must
be a Division member in good standing, with contributions made over
an extended period of time.
The nominee must demonstrate achievements in one or more of the following
areas:
- Participation
in programs, seminars or similar activities which benefit the Division
- Special and notable
service to the Division, such as continued participation in special
projects, committee work or leadership roles
- Notable innovations
in the workplace
- Mentoring activities
which encourage others in the profession
- Activities which
bring recognition and acclaim to the Division
Past winners
include:
1992 (first award) - Holly Rutkowski
1993 - Bert Schacter
1994 - Roberta Piccoli
1995 - Marie Connelly
1996 - Helen Fledderus
1997 - Brady Leyser
1998 - Julie Zilavy
1999 - Gretchen Reed
2000 - Holly Bussey
Please send your
nomination with a brief justification including relevant biographical
information to Kristine Spanier. The nominations will be reviewed by
the selection committee (composed of the Chair, Chairs-Elect and Awards
Chair). The winner of the Award of Merit will be presented with a certificate
and a check for $100 at our anniversary reception.
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Discussion
List
Every now and then a glitch happens with our electronic discussion list
and members are mysteriously booted off of it. If you haven't received
any notices lately, make sure you're still subscribed. While some projects
will always have to remain confidential there are other topics that
are perfect for discussion on this list. If you have a success story,
an impossible reference question, a great new source or web site, please
contribute.
To subscribe to the list send an email to: listserv@listserv.sla.org.
In the body of your message write "Subscribe SLA-DAM Your Name."
To post a message to the list, send an email to SLA-DAM@listserv.sla.org.
Contact Tesse Santoro with any challenges in subscribing.
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Winter
Meeting
This year's winter
meeting, also known as the Leadership Development Institute,
will take place January 24th - 26th in Chicago at Marriott Downtown.
This is where plans are finalized for the Los Angeles conference and
where plans begin for 2003 in New York.
Who Should Attend: Chapter Presidents and Presidents-Elect; Division
Chairs and Chairs-Elect; SLA Board of Directors; Committees upon the
call of the chair; Annual Conference Program Planning Committees; and
anyone who may be interested in learning more about a leadership position
and how to hone their skills.
Registration
Fee: A nominal registration fee will be charged (anticipated to
be around $40). This fee will cover the meeting costs, all handouts,
two continental breakfasts, two luncheons, and all refreshment breaks.
From January 26
- 29th, a four-day workshop on Innovating Information Services will
take place. Learn
more about what is sure to be a stimulating and educational experience
for all who attend. We hope to see you there.
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Member
News
Grace A. Villamora
Grace A. Villamora, director of knowledge management at Euro RSCG
McConnaughy Tatham was the recipient of the Dale H. Jackson Award 2001,
the
agency's top award, in recognition for her contributions and efforts
displayed with the highest standards of professionalism, humanity and
courage.
Grace rejoined Tatham
in 2000 after eight years of running her independent
digital development business and consulting firm in Chicago. She had
worked as vice president and director of information center at DDB and
previously managed the information center at Ogilvy Chicago.
Christina Krawczyk
On October 26, 2001, member Christina Krawczyk, Corporate Research Analyst
at Kemper Insurance, presented "Rethinking Your Role" at the
Wisconsin Library Association Fall Conference. She looked at emerging
trends in job opportunities and career paths for librarians and information
professionals. Christina also spoke on alternative careers at the North
Suburban Special Librarians group in Chicago on November 6th.
Nanette O'Connor
In August, Nanette O'Connor was named vice president at Campbell-Ewald.
Nanette was promoted from assistant manager reference center to vice
president, assistant manager reference center. She is responsible for
day-to-day supervision of the staff of the agency's reference center,
as well as for general research duties within the department. Nanette
joined Campbell-Ewald's Reference Center in 1978 as a reference librarian.
Campbell-Ewald is the 11th largest employer among the nation's advertising
and marketing communications agencies, with more than 1300 employees
at its headquarters in Detroit, its agency in Los Angeles and five regional
offices.
Kristine Spanier
Kristine Spanier was recently presented with the Quality in Action award
from the Minnesota Chapter. She and co-winner Elizabeth Meylor were
instrumental in putting together the new Mentoring Program for Minnesota.
Deborah Falik's
address has changed. It is:
341 W 24th St
Apt 14H
New York, NY 10011
Phone 212-807-0759
dsfalik@juno.com
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New Member
Bios
Nicole Doyle
is Director of Knowledge Management Services Canada at Hill & Knowlton.
She is responsible for directing the firm's Canadian knowledge management
activities. Nicole has several years of experience in knowledge management
and corporate library administration. Prior to joining the firm, Nicole
worked with Hewitt Associates, a global management consulting firm specializing
in human resources where she was responsible for all aspects of the
firm's internal information consulting function, an integral activity
within the firm's knowledge management structure. She also participated
in planning and executing firm-wide knowledge management initiatives.
Before that, she led all aspects of Hewitt's research function in Canada.
Nicole is a graduate of the University of Western Ontario where she
earned her BA (combined Honors in Economics and History) and her MLIS.
Dell Johnson
works in Market Intelligence and Analysis for IBM Software Group, Tivoli
software, in Austin, Texas. Prior to that she did industry and technical
research and analysis for ten years in the semiconductor industry at
SEMATECH and MCC consortia, both in Austin. Dell received her MSLIS
from the University of Texas, Austin in 1991. In her spare time she
likes to paint in watercolor and is the webspinner for her local
watercolor group. She also enjoys hiking, photography and reading.
Recruitment
The larger our membership, the stronger our division will be. Every
one of us should watch for potential new members. Recruitment into the
profession is another vital continuing project. Please encourage qualified
people to consider special librarianship as a profession. You've heard
it before, but it's true: participation in the association is the best
way to get value out of your membership. Whether you volunteer for a
leadership opportunity, a committee or on an as-needed project basis,
you'll make new friends and learn more about the association, your profession
and yourself.
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Vendor
News
Euromonitor
Introduces Enhanced GMID System
Euromonitor International
has enhanced its web-based Global Market Information Database (GMID)
with the addition of the new Consumer Lifestyles module.
This added component
offers insightful analysis of consumer preferences and key market drivers
across 60 countries worldwide. Improved functionality with the new "key
word search" function and the capacity to compile your own report
based on search results are only two of the benefits of the Consumer
Lifestyles database.
The new Consumer
Lifestyles database will indicate which factors are affecting consumer
decision making and spending habits, and provide expert analysis of
the factors that will determine future expenditure patterns.
GMID has become
recognized as one of the most unique and definitive business intelligence
tools to make current, vital research and analysis available on any
desktop.
Its coverage of over 200 countries (with detailed coverage of 52 core
countries) constitutes 90% of the world's population and 95% of worldwide
consumer expenditure.
Already existing
database modules include: Marketing Parameters/Country Data; Consumer
Market Sizes; Forecasts; Companies and Brands; Information Sources;
and Market Analysis.
Contact Tim Walker,
Sales Manager for more information. Euromonitor International
Tel: 312-922-1115 ext 300 Fax: 312-435-4003 E-mail: tim.walker@euromonitorintl.com
New Services from
Advanced Information Consultants, Inc.
Reprints Services
AIC will now fulfill bulk orders of photocopies/articles for marketing,
education and/or training purposes. Each order is individually quoted
based on the quantity, color specifications, delivery requirements and
the publisher. AIC's publisher relations staff works diligently to negotiate
on behalf of their clients, coordinating orders, shipping and invoicing
- saving time and money.
Contact Laura
Easthope, Library Services Department, at 800.611.6801 for more
information regarding any of AIC's services. 7666 Market Street, Canton,
MI 48187 USA, 253-484-0970 eFax, leasthope@advinfoc.com,
www.advinfoc.com.
A Direct Marketing
Knowledgebase on the Invisible Web
The Direct Marketing
Association's library is part of the research department under DMA's
Ann Zeller, Vice President of Information and Special Projects. As Zeller
says, "Research can be an intangible thing. People need it when
they need it, but they don't think about it when they don't need it."
Have you ever tried
to find information on Direct Marketing? It can be difficult. It isn't
an industry with a NAICS code. Though the commercial databases do index
many of the publications that contain direct marketing information,
many articles pertaining to techniques and results are often excluded
because these stories do not fit the editorial focus of the secondary
publishers. Making it even more difficult, is the fact that the controlled
terms used in commercial databases to describe direct marketing information
are very general. Exactly for this reason, the Direct Marketing Association
(DMA) developed a database highly targeted the needs of their members.
Called, DirectLINK, it has been in existence since the late 1980s and
went to the Web about 5 years ago. If your company is a member of the
Direct Marketing Association, and there are over 4500 member companies,
you have free access to this highly specialized database. DirectLINK
Online is one of the most highly trafficked portions of the DMA website.
DirectLINK includes
full text articles, abstracts, reports, case studies, guidelines, charts
and tables with statistics, definitions, white papers, seminar handouts,
and web links all designed to assist direct marketers in their work.
Included are commercially published and government information, as well
as research conducted or sponsored by the DMA. The database focuses
on how to's in the areas of both business-to-business and consumer marketing.
Indexed summaries of the industry's award winning creative direct marketing
campaigns, the ECHO Awards, are included, making it easy to find a relevant
campaign. The campaign originals can be viewed on a separate CD-ROM
or originals may be borrowed from the library. Some key topics covered
are customer relationship marketing, privacy and legal issues, international
direct marketing, e-commerce, response rates and campaign case studies.
Users can create their own search strategy or click on some of the pre-defined
searches covering key topics or targeted to direct marketing business
segments-agencies and consultants, B-to-B, Catalogs, Consumer/Brand
Marketers, Retail/Internet, Financial Services, Non-Profit, and Publishing/
Circulation Direct Marketers. The DMA virtual library also includes
news, white papers, research and statistics, a bookstore, and more.
The DMA library
staff spends a good deal of time reading and thoughtfully combing their
reading for information to include in DirectLINK. Some years ago, they
tried to automate the selection process, but concluded that their brains
were most accurate and efficient for this crucial step. So all database
records have been carefully selected by the library staff, then abstracted
and indexed according to their own highly developed thesaurus of direct
marketing terms. The database uses Inmagic® software with a web
interface and is easy to search. Term and word indexes are browsable
live on the web and the thesaurus is downloadable at the website. Document
delivery is also available for most of the articles that are not included
in full-text on the web due to licensing restrictions.
You'll need a member
ID and password to get to DirectLINK. If your company is not a member,
this database alone may make it worthwhile. For access contact DMA membership
at 212-768-7277 or go to www.the-dma.org. If you already have a password,
select DirectLINK Online in the Library section at www.the-dma.org/library.
If you have questions about the database or how we do it, contact Davida
Scharf at dscharf@the-dma.org. We welcome your feedback.
For more information, contact Davida Scharf, Consultant to the
DMA, NKR Associates Inc, dscharf@NKRassociates.com, 201-947-8039.
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For
Vendors Only - Sponsorship Information
Throughout the SLA
annual conference in Los Angeles next June, a number of opportunities
are available for you to inform advertising and marketing information
professionals about your company and products. Not only do we have a
full calendar of programs and meetings, but we'll be celebrating the
60th anniversary of the division as well. We expect a large turnout
from our membership for this very special week.
An investment
of sponsorship dollars will ensure your company high visibility and
personal contact with professionals from our division. Specifically,
this what you'll receive:
- Your sponsorship
will be mentioned and recognized in all the conference-related literature
in the months to come. Specifically, we will have three more online
bulletins with publication dates on or near:
December 30
March 30
May 15 (a special pre-conference bulletin)
- Every announcement
coming from the executive board on the A & M discussion list will
name our 2002 sponsors.
- Sponsors of
events will be listed in the Preliminary and Final Conference Program.
- A "sponsored
by" message will appear on the signs at the door of each session.
- As each session
gets underway, moderators will thank the sponsor of the session and
encourage attendees to visit your booth.
- You will be a
guest of honor at the 60th anniversary reception which will give you
a chance to rub elbows with division members.
If you're interested
in this exciting and worthwhile opportunity, please contact Kristine
Spanier today at 612.334.6031 or kspanier@clynch.com
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New
Officers and Chairs
Chair
Kristine Spanier
Carmichael Lynch
800 Hennepin Ave
Minneapolis, MN 55403-1817
Tel 1-612-334-6031
Fax 1-612-334-1421
Email kspanier@clynch.com
Chair Elect
Gwen Loeffler
Young & Rubicam Advertising
285 Madison Ave
New York, NY 10017
Tel 1-212-210-3986
Fax 1-212-210-3918
Email gwen_loeffler@nyc.yr.com
Chair Elect
Stephen Fleming
Young & Rubicam
285 Madison Ave
New York, NY 10017
Tel 1-212-210-3983
Fax 1-212-210-3918
Email stephen_fleming@nyc.yr.com
Past Chair, Secretary,
Treasurer and Discussion List Moderator
Tesse Santoro
Dialog Corp
711 Third Ave 9th Floor
New York, NY 10017
Tel 1-212-381-1808
Fax 1-212-381-1830
Email tesse.santoro@thomson.com
Membership Chair
Carol Doms
N K H & W Inc
600 Broadway 5 Fl
Kansas City, MO 64105-1536
Tel 1-816-460-3072
Fax 1-816-842-6340
Email cdoms@nkhw.com
Public Relations
Chair
Susan Nastasi
Research Into Sales
PO Box 2001
Darien, CT 06820-0001
Tel 1-203-845-0274
Email snastasi@researchintosales.com
Director, Business
Manager and Awards Chair
Gretchen Reed
MVBMS
350 Hudson St
New York, NY 10014-4504
Tel 1-212-886-4326
Fax 1-212-886-4415
Email gretchen.reed@mvbms.com
Director
Natasha Pazdzerskaia
Korn Ferry Intl
200 Park Ave 37th Fl
New York, NY 10166-0005
Tel 1-212-984-9398
Fax 1-212-986-5684
Email pazdzern@kornferry.com
International Relations
Chair
Grace Villamora
Euro RSCG Tatham
36 E Grand Ave
Chicago, IL 60611-3506
Tel 1-312-640-3040
Fax 1-312-640-5930
Email grace.villamora@mct2.com
Division Archivist
Mary Muenkel
BBDO
1285 Ave Of The Americas
New York, NY 10019-6028
Tel 1-212-459-5333
Fax 1-212-459-6417
Web Master Jennifer Hahs Martin\Williams Advertising Inc. 60 South 6th
St. Suite 2800 Minneapolis, MN 55402
Tel 1-612-342-9739 Fax 1-612-342-9700 Email jhahs@martinwilliams.com
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New
Members
Welcome to all the members
who joined our division throughout 2001.
Ms. Vikki Bayman
Coca Cola Co.
KO Information Ctr.
1 Coca Cola Plz NW
Atlanta, GA 30313-2499
404-676-7837
404-515-2244
vbayman@na.ko.com
Mr. Mark J Bazzetta
Prenax Inc.
125 S. Wacker Dr., Ste 300
Chicago, IL 60606-4402
312-214-7178
312-214-2510 (fax)
mark.bazzetta@prenax.com
Ms. June Berger
Stroock, Stroock & Lawan
Library
180 Maiden Ln.
New York, NY 10038-4925
212-806-5701
212-806-6006
jberger@stoock.com
Ms Cynthia J. Brockopp
Tetra Rex
Marketing
451 Industrial Blvd NE
Minneapolis, MN 55413-2930
612-362-8531
612-617-5731 (fax)
Ms. Katie E. Brown
AC Nielsen Bases
Knowledge Mgmt
50 W. Rivercenter Blvd.
Covington, KS 41011-1463
859-905-4426
katie.brown@bases.com
Mr. Steven Cook
Euro RSCG
Knowledge Ctr.
350 Hudson St.
New York, NY 10014-4501
Steven.cook@eurorscg.com
Mr. Roberto Esteves
SF Public Library
100 Larkin St.
San Francisco, CA 94102-4733
415-557-4202
robertoe@sfpl.com
Ms. Jennifer S.
Guberman
Knowledge Mgmt
75 9th Ave, 2nd Fl
New York, NY 10011-7006
212-367-6906
212-367-7068
jguberman@magnetcom.com
Jeanne H. Jacques
GSD&M Advertising
Market Place Planning
828 W. 6th St.
Austin, TX 78703-5425
512-427-4373
512-427-4740
jeanne_jacques@gsdm.com
Dell Johnson,
Market Intelligence Specialist
IBM Software Group, Tivoli Software
johnsode@us.ibm.com
512-436-6735
Ms. Valentian L.
Kramer
1620 Ocean Ave. #5A
Brooklyn, NY 11230-4962
718-335-5386
Ms. Gina B. Lynch
Bingham Dana LLP
150 Federal St.
Boston, MA 02110-1713
617-951-8025
gblynch@bingham.com
John E. McClellan
140 Bayview Ave
Port Washington, NY 11050-3620
516-883-4388
Ms. Lisa M. McIntyre
GSD&M Advertising
Market Place Planning
828 W. 6th St.
Austin, TX 78703-5425
512-427-4373
512-427-4740
lisa_mcintyre@gsdm.com
Ms. Jo-Ann L. McQuillan
Inst. Of Canadian Advertising
2300 Younger St., Ste 500
Toronto, ON
Canada
416-482-1396
416-482-1856 (fax)
jmcquillan@ica-ad.com
Ms. Lynne M. Miles
AAAA
Chrysler Bldg
405 Lexington Ave.
New York, NY 10174
212-682-2500
212-682-8136 (fax)
lynne@aaaa.org
Ms. Lorraine Moneypenny
AAAA
Chrysler Bldg
405 Lexington Ave.
New York, NY 10174
212-682-2500
212-682-8136 (fax)
lorraine@aaaa.org
Ms. Dawn A. Munno
Clarion Marketing & Communications
Library
Greenwich Office Park #5
Greenwich, CT 06831
203-862-6733
203-862-6001 (fax)
dmunno@clari.com
Francie Nichols
Buck Pulleyn
500 Helendale Rd.
Rochester, NY 14609-3109
716-288-6900
716-288-4474
francie@pulleyn.com
Ms. Kim A. Pettman
2724 Vernon Ave S.
St. Louis Park, MN 55416
952-922-9673
Ulrike Porat
Factiva
201 California St., 14th Fl
San Francisco, CA 94111-5002
415-765-1936
ulrike.porat@factiva.com
Ms. Connie G. Ruffner
Georgia Inst of Technology
NASA SE Regional Tech Ctr
2160 O'Keefe Bldg
151 6th St.
Atlanta, GA 30332-0001
404-385-2600
connie.ruffner@edi.gatech.edu
Ms. Lorraine R.
Sautner
Korn/Ferry Intl
695 Main St.
Stamford, CT 06901-2141
203-406-8765
203-327-2044 (fax)
Ms. Trina J. Smith
Experian
Business & Comp. Intell.
500 Circle Pkwy W., 1st Fl.
Orange, CA 92868-2913
714-385-6283
714-937-8386
trina.smith@experian.com
Mr. David M. Tenenbaum
MerlinOne Inc.
17 Whitney Rd.
Quincy, MA 02169
617-328-6645
617-328-9845 (fax)
datenen@attglobal.net
Mr. Peter Vrouvas
PO Box 37
Hopewell Junction, NY 12533-0037
845-226-6115
Siu L. Wong
McKinsey & Co. Inc.
Information Services
55 E. 52nd St.
New York, NY 10022
212-446-8355
212-446-8575 (fax)
siu_wong@mckinsey.com
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