Back to the Worksheet article -- by Pat Cavill

Date:	Project No:
1. Objective(s) What is it you want to achieve? It must be time-specific and measurable.
2.Target Group(s) — Focus on the decision-makers; other groups may be part of your strategy. Whom do you want to reach? What do you know about them, their priorities and interests? What do you need to find out? Whom do you know who might give you the information you want? What research might you need to do? Whom do you know who may be able to help in some other way?
3. Strategies What?(the obstacles)—What are the things that will get in the way of your reaching your objective? Money? Time? Physical surroundings? Personal biases? Fear? Stereotypes? Organized opposition? Not knowing enough about your target group? Not doing your homework? Hint: Spend most of your planning time on the above three steps (objectives, target groups, obstacles) and the rest will fall into place. Where? Where is the most appropriate place for you to communicate with your target audience? When? When is the most appropriate and convenient time for your target group to hear from you? Who? (is going to do it?) Who is your best presenter? Who has the most credibility? Who is the best "match?" How? (the message) Remember the postcard "Having a good time, wish you were here." Your message, in order for it to be remembered, must be short and simple; no more than you would fit on a postcard.
4. Communication Tools What could be used?        What will be used? Brainstorm -- Look at your strategies and decide which tool is most appropriate.
5. Evaluation Decide now how you will measure if you achieved your objective. If you can not figure out a way to measure your success, you should not do it in the first place!