Member Resources

Programs > 2005-2006

Virtual Program

Market Research for Libraries

Presented by Samantha Chmelik, Knowledge inForm, Inc.
March 20, 2006 - April 18, 2006

New this year, we will be offering free access to virtual programs to SLA MEMBERS ONLY of virtual programs. You will be able to view them from the comfort of your own desk at no charge!

Course Description

Who are your patrons? A seemingly simple question with deceptively difficult answers. Join us as we learn to apply market research techniques to analyze current patrons, attract new patrons, promote library services, and develop new research skills. We will learn about the concepts of Segmentation, the Marketing Mix, Usability Studies, and Perceptual Maps. Then we will apply those concepts to library management and general market research. After attending this virtual seminar, participants will be able to conduct core market research projects, analyze research results, and implement new practices based on those research results.

For further information, see http://www.sla.org/content/learn/learnmore/distance/2006cul/031506cul/index.cfm.

If you would like to watch this virtual program, contact the program director for your region at the address below:

• Calgary: Marjorie Munroe at mamunroe@telusplanet.net
• Edmonton: Barb Storms at storms@arc.ab.ca
• Manitoba: Elva Simundsson at SimundssonE@DFO-MPO.GC.CA
• Saskatchewan: Susan McConkey at susan.mcconkey@usask.ca
• Vancouver: Deb Hutchison at dhutchison@westvanlib.org
• Vancouver Island: Karol Sinats at karol.sinats@gems7.gov.bc.ca or Susanne Barker at Susanne.Barker@gems7.gov.bc.ca
• Virtual Program Chair: Suzanne Nykoluk at nykoluks@bennettjones.ca - please contact if you have questions and suggestions relating to the Chapter's Virtual Programs and/or in the instance of a director's absence

Thanks to our program sponsor Micromedia ProQuest.