Member Resources

Programs > 2005-2006

The Special Libraries Association Western Canada Chapter
is pleased to present

Market Research for Libraries Virtual Seminar (Replay)

Speaker: Samantha Chmelik, Knowledge inForm, Inc.
Monday, March 27: 12:00 p.m. - 2:00 p.m. (Brown Bag)

Location: University Of Saskatchewan Library
Room 12 Murray Building
Saskatoon, Saskatchewan Who are your patrons? A seemingly simple question with deceptively difficult answers. Join us as we learn to apply market research techniques to analyze current patrons, attract new patrons, promote library services, and develop new research skills. We will learn about the concepts of Segmentation, the Marketing Mix, Usability Studies, and Perceptual Maps. Then we will apply those concepts to library management and general market research. After attending this virtual seminar, participants will be able to conduct core market research projects, analyze research results, and implement new practices based on those research results.

Targeted Learners

This presentation is designed for professionals who are interested in expanding their knowledge of market research and its application to libraries. The course materials are intermediate to advanced level and require an understanding of basic business and marketing principles in order to gain the greatest benefit from the seminar.

Critical Learning Questions

How does a library conduct and apply market research? What are the fundamental principals of marketing and market research? How can a library define its patrons and their information needs?

Registration: FREE - Members
$10.00 - Non-members.
Complimentary Desktop access also available to members upon request

Contact: Susan McConkey
SLA WCC SK Regional Director
tel.: (306) 966-7260
email: susan.mcconkey@usask.ca

Thanks to our program sponsor Micromedia ProQuest