UNYSLA Fall Conference

From Research to Intelligence:
What Every Information Professional and Librarian Needs to Know

Friday, October 14, 2005
The Inn at Saratoga, Saratoga Springs

All the necessary information and registration materials are on this page, but we also have a print-friendly PDF version available.

The practice of competitive intelligence can represent many benefits and opportunities for information professionals and the organizations they support. Join us in this dynamic workshop featuring two practitioners in the field:

Ellen Reen presents
“Competitive Intelligence: Benefits and Opportunities – but is it for you?”

Before you decide on a career path, or professional development, that involves competitive intelligence you should have a good understanding of what it is and what it is not. You should also learn about the skills, knowledge and attitude required to be successful in the field. Clearly, competitive intelligence is not the right choice for all information professionals.

This program will provide an introduction to competitive intelligence specifically directed at librarians and information professionals. Topics to be included in the morning session are defining competitive intelligence, opportunities and issues for librarians/information professionals, dealing with ethical concerns and ideas for starting to make the transition.

Cynthia Cheng Correia presents
“Intelligence Source Collection: From Paper to People”

Competitive intelligence (CI) research plays an essential role in successful Intelligence outcomes. From Early Warning to Analysis, Intelligence research functions and processes can seem daunting and key information elusive. Its two components, Published Source Collection and Human Source Collection, often must complement and seamlessly dovetail to generate effective results. The relationship, however, is often misunderstood and the functions misapplied…sometimes with wasted efforts and disappointing results. Join us in the afternoon session as we discuss successful source collection, including 1) the roles of Published Source Collection and Human Source Collection in Intelligence projects  2) necessary components for researching various types of human sources and settings 3) how and when to use human sources  4) techniques for effective source interviews and 5) trade show collection. The program will also include an exercise on elicitation techniques and include Q&A sessions.

Agenda for Friday, October 14th :

8:30-9am: Registration

9-9:15am: Welcome / Introductory Remarks

9:15-12: “Competitive Intelligence: Benefits and Opportunities – but is it for you?” Ellen Reen

12-1:15pm: Lunch with special guest Pam Rollo, SLA President 2005-2006

1:15-4 pm: "Intelligence Source Collection: From Paper to People" Cynthia Cheng Correia, Principal, Knowledge inform , Boston, MA

Special Events

Thursday, October 13 th , 4-6:30pm, Inn at Saratoga

Board Meeting of the Upstate New York Chapter of SLA

Thursday, October 13 th , 7-9 pm, Dutch-treat Dinner

Planning on being in Saratoga Springs the night before our Fall Meeting? If so, please join us at Lillian's Restaurant. We have arranged for a dinner buffet: fresh garden salad, French rolls, pasta station with two sauces & two pastas, prime rib of beef aujus with a horseradish sauce, chicken piccata, grilled salmon fillet w/ a cucumber dill sauce rice pilaf, chef's potato, seasonal vegetable freshly brewed coffee or decaf coffee, tea chef's specialty dessert. Price is $21.70 per person including tip. Please RSVP on the registration form.

Lillian's Restaurant
408 Broadway
Saratoga Springs, NY 12866-2250
Phone: (518) 587-7766

Directions available at: http://www.lilliansrestaurant.com/ .

Student Shadows

Interested in networking with information professionals? Keen to improve your public speaking skills? Want to be published? If you answered “yes!” to any of these questions, consider volunteering as a “student shadow” at the Friday, October 14th UNYSLA Meeting in Saratoga Springs, New York . One library and information studies student will “shadow” each speaker. Shadows will: introduce their speaker, sit with him or her at lunch, and write a short article for the UNYSLA newsletter. See the application in this packet. NOTE: A limited number of shadows are chosen, so apply soon!

Hotel Information

The Inn at Saratoga
231 Broadway
Saratoga Springs, New York 12866
Phone: (800) 274-3573 or ( 518) 583-1890 .
Fax: ( 518) 583-2543

Directions available at: http://www.theinnatsaratoga.com/ .

Room Rate: $81. Reserve under the group name “Upstate New York SLA.” Please make reservations no later than September 22, 2005 to secure this rate.

Speaker Biographies

As Principal of Knowledge in Form , Cynthia Cheng Correia helps professionals and organizations achieve effective competitive and market intelligence outcomes through better understanding and implementation of research, analysis, and intelligence tools and processes. Her services include helping corporate information centers expand into intelligence functions, maximizing an organization's information and knowledge base for intelligence, and training in conducting expert-level intelligence. Cynthia has worked with clients across industries, including technology, financial and business services, healthcare, information and content, and consumer goods. She has been featured in a number of publications, including Super Searchers on Competitive Intelligence (Information Today). Formerly Director of Information Services at Fuld & Company, Cynthia is adjunct faculty at Simmons College, GSLIS. She is a member of the Society of Competitive Intelligence (SCIP) and Editor of Intelligence Insights , bulletin of SLA's Competitive Intelligence Division. She holds a Masters Degree in Library and Information Science, and a certificate in Competitive Intelligence.

Ellen Reen is a competitive and business intelligence consultant for Insyte Consulting, an organization that provides services to manufacturers and technology start-ups in the areas of strategic planning, marketing planning and operational improvements. In addition to providing competitive intelligence services and support Ellen assists companies in developing internal CI capabilities. Ellen's experience includes developing and managing the intelligence function for a large multi-national manufacturer, managing technical information services and the library for a manufacturer of engineered products, managing the library and information services for a large multi-city law firm. She is a long time member of the Society of Competitive Intelligence Professionals and the Association of Independent Information Professionals. Ellen holds an MLS and a certificate from the Academy for Competitive Intelligence. She is a frequent speaker on topics including business and competitive intelligence, market research, web searching, counter-intelligence and kites and kite flying. Ellen is also adjunct faculty in the School of Informatics at the University of Buffalo.

Pam Rollo has recently returned to public librarianship as the Business Development officer and Manager for NYPL Express, the fee for service business of The New York Public Library. Prior to that Pam worked for LexisNexis as Vice President for Primary Accounts. The majority of Pam's career so far has been spent with Credit Suisse First Boston, a global investment bank where she created and deployed policy for the firm's libraries located in New York, London, Toronto, Tokyo, Hong Kong, Sydney and Auckland. In this position, as Director, Information Resources, she collaborated with IT, Legal, Banking, Trading and Operations professionals. She has also managed research for executive recruiting. Pam also serves as an adjunct professor teaching management of special libraries, online business searching and business reference sources to graduate students at three of the Universities offering graduate library degrees located in and around New York City. She has provided consulting services for both information vendors and libraries through her business, Collaborative Consultations, Inc. Her MS degree in Library Service was conferred by Columbia University in New York City.

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Updated October 20. 2005

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