Web Writers' Workshop

Special Libraries Association, Toronto Chapter

Join the SLA for an exciting and informative workshop on
web writing techniques


Register online for this event - Registration closes Oct. 22, 2003

This popular workshop gives you the new rules for writing online and the techniques to do it well.

Topics covered:

  • Why writing for online is different
  • Transforming existing content to an acceptable web format
  • Applying the techniques to email
  • Measuring success
  • Examples and live reviews
SLA Members
For this session our speaker recommends that you bring a guest from your organization that would find this session helpful. Putting best practices in action takes teamwork so use this session to introduce new ideas to key stakeholders.
Have your site reviewed for free. Need some ideas or just confirmation? Offer your site address or bring some samples for a live review during the session.

About this workshop
The Web Writers' Workshop was developed by Adeo Communications Corp. in 1997 as an educational program for web and intranet project teams. It provides a common understanding of best practices for planning and presenting content online.
Over the last 5 years, this program has been delivered North America wide at internet conferences and in house for a variety of companies. It is the leading workshop for developing online content.

The speaker
The workshop is presented by Cynthia Ross Pedersen, Web Goddess at Adeo Communications Corporation (www.adeo.com) an end-to-end ebusiness services firm founded in 1995. In partnership with their clients, Cynthia and her team of experts at Adeo are challenging conventions and stretching the boundaries of traditional business.


Date: Wednesday October 29, 2003
Location: Merrill Lynch Boardroom, BCE Place, 181 Bay St, Ste 400
Time: 5:30 Registration; 6:00 Presentation
Cost: $15 (members), $12 (students/unemployed), $20 (non-members)
Cost includes a selection of sandwiches, coffee/tea/juice


Registration Details: Beginning this year, pre-payment is required for all events.

To register, please submit your registration form and payment information via PayPal. Paypal is a free electronic service which offers a simple and straightforward process for electronic payments.

To use this free service, you will need to establish an account with PayPal. PayPal can be accessed on the Internet at https://www.paypal.com. Select New User? [Sign Up] and then choose Personal Account [in Canada] and fill in the dialog boxes. The PayPal email address for the Chapter is SLAToronto1@yahoo.ca. Please Note: Payment via PayPal does not register you for the event. Please submit your registration in addition to your transaction with PayPal.

If you have questions about using the PayPal service, please contact Helle Arro at harro@fsco.gov.on.ca or telephone at 416-590-7135.

Register online for this event - Registration closes October 22, 2003

To register by cheque, please send this form by Oct. 22, 2003 to: Joy Shanfield, 37 Carnegie Cres., Thornhill, ON L3T 5G9.
Confirmations will not be sent. For more details contact: shanfield.joy@torontorehab.on.ca.

Your Name:_________________________________ Your Organization:_________________________________________
Your Address:_______________________________ City:_________________________ Postal Code:_____________
Your e-mail:___________________________________ [ __ ] This is my first SLA Meeting
Are you a: [ ] Member ($15) [ ] Non-Member ($20) or [ ] Student/Unemployed ($12)?