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What's in a Name? The Importance of Branding and SLA Branding Initiative, November 13, 2001


The Importance of Branding: David Rothman, Toltzis Communications and SLA Branding Initiative: Holly Bussey, EBSCO Information Services

Note: This is a joint meeting with the New Jersey SLA chapter


Holiday Inn Monroe (at NJ Turnpike, Exit 8A)
390 Forsgate Drive
Jamesburg, NJ   08831
5:30
Networking Reception with Cash Bar
6:00
Dinner/Presentations
7:00
Breakout Sessions


The Chapters thank the following sponsors for their generous support of this meeting:
Library CO-OP
Book Clearing House


Please return this form with your check (made payable to P-T SLA) no later than November 9, 2001. Send to (OR, respond electronically or by telephone or fax and pay at the door)

Ruth Weitzenfeld
Siemens Corporate Research
755 College Road East
Princeton, NJ 08540
Telephone: (609) 734-6506
Fax: (609) 734-6565
Email rhw@scr.siemens.com
  • Chicken Piccata
  • Sole Almondine
  • Pasta Primavera
  • P-T SLA Member: $20.00
    Other SLA Chapter Member: $20.00
    Non-Member $23.00
    Student $15.00
    Retiree $15.00


    NAME ________________________________________________________________

    WORK OR SCHOOL AFFILIATION_________________________________________________________

    PHONE _____________________________ FAX ____________________________

    E-MAIL _______________________________________________________________

    Is this your first time attending a P-T SLA program meeting?     YES   _______ NO  _______

    Directions to Holiday Inn Monroe Holiday Inn Monroe, 390 Forsgate Drive, Jamesburg, NJ 08831 (609) 655-4775

    FROM NORTHERN NEW JERSEY/NEW YORK: New Jersey Turnpike South to Exit 8A, bear left after tollbooth toward Jamesburg, follow exit ramp, make first right turn into Holiday Inn parking lot.


    FROM SOUTH/DELAWARE: New Jersey Turnpike North to Exit 8A, bear left after tollbooth toward Jamesburg, follow exit ramp, make first right turn into Holiday Inn parking lot.

    FROM WEST/PHILADEPHIA: Pennsylvania Turnpike East to Exit 6, New Jersey Turnpike North to Exit 8A, bear left after tollbooth toward Jamesburg, follow exit ramp, make first right turn into Holiday Inn parking lot.

    FROM EAST/SHORE AREA: Route 33 West to Applegarth Road, turn right and follow to third traffic light (approximately 5-6 miles), turn left onto Forsgate Drive, follow to first traffic light, bear right to jughandle and turn onto Cranbury-South River Road, take first left turn into Holiday Inn parking lot.

    Ruth Weitzenfeld
    Program chair/president-elect, Princeton-Trenton Chapter
    Library
    Siemens Corporate Research
    755 College Road East
    Princeton, NJ 08540
    Tel: 609-734-6506
    Fax: 609-734-6565
    rhw@scr.siemens.com





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