SCIP PROGRAM

TRAINING TITLE:

Current & Creative Collection Techniques for Research Professionals

TRAINING SUMMARY:

Competitive intelligence professionals typically regard primary research as being superior to public source or secondary research for delivering forward-looking intelligence on competitors. However, the real value of secondary research for tapping into such meaningful projections is often underestimated. For those who do understand its value, many find it challenging to stay current on the wide variety of secondary research sources and their applications, as well as the ever-changing capabilities of commercial online services and web search engines. In this half-day training, Toni Wilson and Christine Wunderlin of MarketSmart Research Services will bring you up-to-date on publicly available intelligence sources and tools and how you can apply them to produce current, relevant and actionable intelligence findings for your company or clients.

A networking luncheon for attendees will follow the training.

TRAINING TAKEAWAYS:

Attendees will learn how to:

· Identify and access lesser-known and only recently available sources – in addition to traditional news, business and financial content – which meet their particular CI collection needs and requirements, specifically related to publicly available sources of information.

· Use subscription and web search tools and techniques of which they may not readily be aware to uncover competitor information.

· Employ tools and techniques to help quickly and easily collect the most relevant information, avoiding overload and cutting through extraneous results.

ABOUT THE PRESENTERS:

Toni Wilson is founding partner and co-managing partner at MarketSmart Research Services. Prior to establishing the company in 2000, she was an intelligence practitioner at LexisNexis, a leading information services company, for 15 years, and is an expert in identifying, comparing and accessing publicly available information and intelligence sources and tools.

Christine Wunderlin is co-managing partner and principal consultant at MarketSmart Research Services. Previously, Christine was employed as a business applications consultant at LexisNexis, where she advised business leaders seeking to better understand their business rivals, vendors, competitive and market forces. Christine also conducted training sessions with practitioners on all functionalities and nuances of secondary research techniques.

During the past year, Toni and Christine have shared their knowledge of current and creative public source collection techniques with numerous SCIP audiences, including attendees of SCIP’s annual conference in Orlando last April.

MarketSmart Research Services is a research services company focused on delivering high quality public source research to its clients. It serves a number of businesses, including Fortune 500 and other large global companies, advertising/marketing firms, small established and start-up businesses, and other professional research firms.

SPONSORS:

Produced by the Atlanta Society of Competitive Intelligence Professionals (SCIP) Chapter in conjunction with the Georgia Chapter of the Special Libraries Association (SLA).

WHEN:

Friday, 19 January 2007

9:30 AM – 1:30 PM EST

WHERE:

The Ashford Club

5565 Glenridge Connector

Atlanta, GA 30342

404-459-2500, fax: 404-459-2501

Email: info@AshfordClub.com

COST:

Training fee includes course material, and lunch

$35 in advance for Members

$45 for Members at the door and for Non-Members in advance

$50 for Non-Members at the door