WHAT:  SLA Virtual Learning Seminar - Content Management, Part I, Defining Content Management and Exploring Change Management

During this first of the two-part seminar series, the instructor (Howard McQueen) will define content management by reviewing a content management case study (PowerPoint slide deck) with participants. The instructor will facilitate a group discussion designed to assist participants draw out lessons learned and good practices relating to content management.

Content Management is often confused with information management and knowledge management practices. The instructor will focus on the core editorial, metadata and workflow processes universally applicable to content management. At the conclusion of this seminar, participants will be challenged to undertake an assignment designed to stimulate their skills and expertise to identify and manage future CM initiatives in their organization.

Objectives

• Provide a practical, working definition for WCM (Web Content Management) & ECM (Enterprise Content Management)
• Position Content Management in relation to IM (Information Management), RM (Records Management), KM (Knowledge Management) and Enterprise portal programs
• Describe the skill-sets that a Team must assemble to implement content management
• Understand the Change Management that must be addressed for Content Management to be successful

Interactive Q&A

• Preparing for Part II - Planning & Implementing Content Management
• ASSIGNMENT to be completed and forwarded to the instructor by JANUARY 18, 2005 prior to program.  Please note that doing the assignment will enhance the learning experience of the seminar.  Note: the instructor will not provide personalized feedback to those submitting their assignments. The instructor intends to select several exemplary submissions and may contact the participant to invite them to share their submission. All submissions are to be treated by the instructor as anonymous unless a participant agrees to be recognized for their contribution.