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Eric S. Langer
Eric Langer has over 19 years experience in biotechnology and life
sciences marketing management and market assessment. He is an
experienced medical and biotechnology market practitioner,
strategist, researcher, and science writer. He has held senior
management and marketing positions at biopharmaceutical supply
companies. He teaches Biotechnology Marketing, Marketing
Management, Services Marketing, Advertising Strategy, and
Bioscience Communication at Johns Hopkins University, American
University, and lectures extensively on pricing and channel
management topics. Mr. Langer has a degree in Chemistry and
Masters in International Business. He is co-founder and Managing
Partner at BioPlan Associates, Inc. a biotechnology and life
sciences marketing company that has been providing market
strategy and analysis to biotechnology and healthcare
organizations since 1989. He has launched marketing programs for
product lines ranging from $5 million to $500 million. He works
with both large and small clients in commercial biotechs,
non-profit organizations, and governments in assessing and
evaluating markets, and marketing strategies and tactics. He has
published, edited and authored numerous books, reports, and major
studies, including: large scale biopharmaceutical manufacturing,
Biopharmaceuticals in the US Market, cell culture reports, media,
sera, tissue engineering, stem cells, diagnostic products, blood
products, genetics, DNA/PCR purification, blood components, and
many other areas. He has developed management programs for
technical organizations, including customized organizational
analysis, managerial needs assessment, and workshop
facilitation. He has developed numerous courses, classes
and seminar programs, including Marketing Technical Products,
Biosciences Communication, and TechniManagementT--Managing the
Technical Organization.
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Susan Maney Lovett
Susan
Maney Lovett started her writing career with Mickey, Minnie and the
gang - Mickey Mouse, that is. Assigned to six general
managers, Susan tackled a variety of writing projects ranging from
scripts and speeches to publicity to environmental impact studies.
Whatever the managers needed, Susan wrote. Since leaving the mouse, she
has been the communications director for a national nonprofit
association and launched her own company.
Lovett founded The Right Word, LLC, a full-service writing and editing
studio, in 1998. Her clients have included the National Geographic
Channel, PBS, Nordstrom, America Online, The United States Army, Bank
of America, Department of Defense, NASA, International Service
Agencies, SpaceHab, Video Solutions, EFX Media, Visual 7 Films, Detail
Productions, and many others. Currently, she is completing a
feature-length documentary and in development on a new television
series.
Her specialty is helping producers, directors and businesses find the
right word for any situation. She writes scripts, speeches, corporate
materials, brand marketing pieces, public relations campaigns, web
sites, and other collateral materials. She also consults on
screenplays, manuscripts and brand marketing campaigns. In addition to
these services, she has written three nonfiction books and continues to
write articles for local and national publications. Her print work has
appeared in such publications as the Wall Street Journal, Woman's Day,
Chicago Tribune, LA Times, and other top publications.
Lovett holds a Bachelor of Arts degree in Creative Writing and Music.
She is the president of Women in Film & Video of Washington, DC and
is a member of the Alexandria Chamber of Commerce and Washington
Independent Writers.
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Rachel Miller
Rachel Miller is a
Technical Writer for Creative Computing Solutions, Inc. (CCSi), a
Software Development company located in Rockville, Maryland. She
has eight years experience writing, editing, and managing documentation
in the IT Industry. Prior to joining CCSi she worked on a
contract for NASA, and was the Documentation Coordinator for OSHA’s
Directorate of Information Technology. Ms. Miller grew up in West
Virginia and earned her bachelor’s degree in English from Marshall
University. She also minored in chemistry and is a Registered
Phlebotomist with the American Society of Clinical Pathologists.
Outside of work, Ms. Miller is an avid reader, and enjoys writing
poetry, creative non-fiction, and is working on her first novel.
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Baldwin Tom
Baldwin Tom is the Managing Partner for The Baldwin Group, Inc.
(TBG).
He has built a business focusing on organizational change, process
redesign, performance management, and development of change leadership
infrastructure. Dr. Tom compiled a 27-year success record in
shaping
private and public sector organizations. His professional
knowledge is
in training management, planning for change management using tailored
workshops and planning processes, vision development assistance,
teaching teamwork skills, redesigning organizational factors to support
change, and project management.
For 11 years, Dr. Tom served as the leadership trainer for middle
managers, providing tools and strategies for leading oneself, leading
teams and leading organizations. For 10 years, Dr. Tom was a
trainer
for Basic Management and Strategic Planning for the United Way of
America, leading teams through best practices for implementing
organizational change, structural recommendations, and improving the
strategic planning process. He was trained as a facilitator by the firm
that wrote the book, “Making Meetings Work.” Thereafter, Dr. Tom
developed the Strategic Facilitatorsm course and has trained over 500
managers in facilitation skills that include process tools, strategy
tools, and collaboration tools. Prior to starting his firm he was an
executive with an international consulting firm, specializing in
performance measurements and metrics, utilizing both competency and
compatibility factors.
Dr. Tom is a Certified Management Consultant, the preeminent
designation earned in the management consulting profession. He is
Chairman of the Board of Directors of the Institute of Management
Consultants USA. He holds Master’s and Doctorate degrees in
Biochemistry and Immunology, and a Master’s degree in Business
Administration.
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