 Chapter
Bulletin
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Chapter
Bulletin
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"Writing for [her] was as hard work as catching fleas." -- Ivan Turgenev
Dear SLA Colleagues:
Sometimes it is difficult to know where to begin these letters to you. I would love to make the letter as spontaneous as a child's drawing, but alas, that is not the style of a BULLETIN.....
I had a particularly hard time this month because this is my final letter to you as President. Although the year is far from over, the Bulletin now comes to you four times a year, as opposed to six. You will read a letter from a new president in August. I have had a great variety of experiences in this office, some of them challenging, most of them fulfilling.
Let me start by sharing the results of the last national election. These new officers will serve during 1999/2000:
Donna Scheeder will be the new President-Elect of the Special Libraries Association. She is Deputy Assistant Director of the Congressional Research Service, Library of Congress. The new Chapter Cabinet Chair-Elect is Juanita Richardson, Director of Knowledge Management at Canadian Surety/Canada West, Toronto, Ontario, Canada. The new Division Cabinet Chair-Elect is Doris Helfer, science librarian at California State University, Northridge. (She also is working on vendor relations for the Southwest Regional Conference II--something that requires her to work closely with Arizona Chapter members Carla Smith, Bambi Wessel, and me in our roles as Public Relations Committee members). New Directors are: Lynn Tinsley, Head of the Engineering and Science Library at Carnegie Mellon University, Pittsburgh, and Dottie Moon, Group Leader of Competitive Intelligence at the United Technologies Research Center in East Hartford, Connecticut. Donna Scheeder and the other newly elected officers will be installed June 9, 1999, at the 90th (9 is a very lucky number....) Annual Conference in Minneapolis, Minnesota.
I am pleased to report that several new vendors have supported our programs this year, and have indicated interest in future programs as well. Iron Horse provided food and demo software during our December meeting at the Phoenix Botanical Garden; the Gale Group sponsored our joint program with the Society of Competitive Intelligence Professionals (SCIP) on March 17 at SRP, and provided an excellent demo of their InSite software. Carla Smith and I are still working on the possibility of gaining sponsorship from Northern Light for our Patents and Trademarks Workshop on May 21, 1999. Susan Ardis of the University of Texas at Austin will provide the training. More information on that program can be found in this issue of the Bulletin.
Most of you know that there was a videoconference sponsored by SLA and ARL on March 4, 1999. The topic was Demystifying Site Licensing of Electronic Resources. Our chapter was unable to sponsor a downlink for that program, but has agreed to purchase the videotape from headquarters. It will be catalogued and housed in the media collection at the University of Arizona, where it can be checked out over a three-day period. The gist of the session dealt with the current fuzziness surrounding issues of copyright infringement and fair use. The latter concept is often invoked in academic libraries, but in for-profit organization libraries it is not as well defined. There is uncertainty about copyright infringement that will take time to straighten out. In the meantime, most of the licenses that vendors provide for their electronic products are contracts governed by contract law, not copyright law. Contract agreements must be read very carefully to protect both publishers and libraries--read all the fine print and negotiate outcomes when problems are identified. Here are some pertinent URLs for more information on the subject:
http://www.library.yale.edu/consortia/statement.html
http://www.sla.org/professional/license.shtml
http://www.arl.org/scomm/licensing
If you are new to the library profession: There is a new listserv out of the University of Southern California where you can discuss issues and trends in the field. From what I hear, many veterans are signing up to learn something from the newcomers!
To subscribe, send an email message to: listproc@usc.edu
The message should read: subscribe newlib-l [your name]
If you have questions about the listserv, please direct them to: Susan Scheiberg at scheiber@usc.edu
I can't close this letter without thanking the Executive Board, Officers, and many members of the Arizona Chapter. Several of you have provided the time and support necessary for successful programs and networking. Networking provides a treasure trove of benefits--employment ideas, program ideas, professional development, and potential lifelong friendships. As I've done in past letters, I encourage each and every member of this chapter to get involved in some way. We are a viable, growing group. We need your talent.
- Laura
http://www.mxl.cetys.mx/Foro/progin.html, http://www.unm.edu/~foro/
The IX Transborder Library Forum was held March 4-6 in Mexicali, Baja California. The CETYS Campus Mexicali was the site of all the workshops and sessions. The theme of this year's conference was "Facing a New Millenium of Information". The opening keynote addresses discussed this topic from the point of view of each of the NAFTA countries: Canada, Mexico, and the United States. One of the memorable ideas was that librarians can be the "dream catchers" of the next century (Elizabeth Martinez, UCLA).
After the formal welcome and keynote speeches, we had the rest of the day to hear topics on a very diverse group of sessions:
Public Library Programming for Children
Martin Juan Rivera, Tucson-Pima Public Library, was one of the presenters.
Government Documents
This session presented INFOMINE Government Documents cataloging for searching the Internet done by UC Riverside
and a presentation on the publications and role of INEGI
Prison Libraries
Library Cooperation - networking, ILL, access
Publishing
Library Education Trends
Information Literacy
Vendor product demonstrations
Local Library visits:
CETYS University, UABC Central Library, Central Public State Library, and SDSU-Imperial Valley Campus
To finish the day, we had an outdoor Mexican banquet at the Ariza Inn. The dancers and musicians were enjoyed by all. The banquet ended with everyone dancing.
On Saturday, our keynote speaker was the well-know writer David Martin del Campo who had us chuckling about his experiences as he told us about the third frontier.
We then had opportunities to select sessions on
Technology, learning, and libraries
International Business and the Internet
Library Management Issues
Charlene Baldwin Reed, formerly of U of A now at UC Riverside, spoke on effective library management.
Updates on several cooperative projects
Free speech and copyright issues on the Internet
Judith Krug, ALA spoke about free speech issues
Iberoamerican 2000 Vision
Vendor product demonstrations
The closing Banquet was good food, a time to chat and lastly, we danced.
We are all looking forward to the X Foro next year in Albuquerque, New Mexico, March 23-25, 2000!
- Jenny Mueller-Alexander, Business Reference Librarian & Bibliographer, Hayden Library, Arizona State University
Searching for U.S. Patents and Trademarks on the Internet: The Reality
Presenter: Susan Ardis
Acting Head of Science Libraries Division and Head of Engineering Library from the University of Texas at Austin
Friday, May 21st, 1999, 8:30 am - 12:30 pm, Arizona State University - Tempe, Arizona, Engineering Center - G Wing - Room 224
Sponsored by the Arizona Chapter of the Special Libraries Association
The Chapter's Annual Business Meeting will begin immediately following the workshop from 1 - 3 pm
Who would have believed as recently as 5 years ago that in 1999 anyone with a computer and an Internet connection could get free access to hundreds of thousands of U.S. patents and trademarks? The value of this information to start-up companies, entrepreneurs, inventors, historians, engineers, chemists, lawyers, and librarians is amazing. The kind of information found in patents and trademarks can save users money, give people new ideas, and provide information on "what's happening" in specific areas of technology. The uses are really endless!
Here's what we'll discover...
Come and get a road map. Librarians really have an advantage on this trip!
REGISTRATION FORM
Searching for U.S. Patents and Trademarks on the Internet: The Reality May 21, 1999
Registration deadline is May 15th. Seating is limited, so register early! Absolutely no refunds given for cancellations after May 15, 1999 - No exceptions!
SLA member $75.00 Non-SLA member $90.00
Parking costs are included in the registration fee. A campus parking map will be sent to all registrants.
Registration will be from 7:30 am - 8:00 am. The workshop will begin promptly at 8:30 am.
.4 SLA Continuing Education Units will be awarded for this course.
Name____________________________________________ Library/Company____________________________
Address____________________________________________________________________________________
Phone (____)_____________________ Email ______________________________________________________
Please make checks payable to Arizona Chapter, SLA
Mail registration form and payment to
Carla Smith - 1606 West Marlboro Drive - Chandler, AZ 85224
May 21, 1999,
1 - 3 pm
Arizona State University - Conference Room,
Engineering Center
The Annual Business Meeting will take place immediately following the Susan Ardis patent workshop.
Call to Order --1:00 p.m.
Approval of March 17 meeting minutes (please see the April Bulletin)
Executive Board Reports
President Laura Bender
President Elect/Program Chair Carla Smith (Interim)
Strategic Planning/Past President Chris Vathis Howell
Treasurer Polin Lei
Secretary-Louis Howley
Officer Reports
Affirmative Action-Jenny Mueller-Alexander
Bulletin Editor-Dianne Bean
Bulletin Business Manager-Lisa Bradley
Career Guidance Chair-Ann Roland
Chapter Archivist/Webmeister-Jack Mount
Consultant Chair-Lucy Marshall
Employment Chair-Donna Colletta
Government Relations Chair-Cinda McClain
International Relations Chair-Pat Morris
Membership Chair-Gordon Dutrisac
Networking Chair/Phoenix-Sarah Ashton
Networking Chair/Tucson-Carol Elliott
Professional Development-Jennie Oleksak
Publications Chair-Laura Bender
Public Relations Chair-Bambi Wessel
Student Chapter Liaison-Claire Macha
Old Business
Southwest Regional Conference II update - Laura Bender, Carla Smith, Bambi Wessel
Florida Survey update - Ann Eagan
Strategic Plan update - Chris Vathis Howell
New Business
Nominating Committee--results of election
Thank you ceremony--transition to new officers
Announcements
Laura Bender, Ann Eagan, Karen Holloway and Carla Smith will be attending the SLA Annual Conference in Minneapolis, MN, June 5-10, 1999¨
March 17, 1999, SRP, Phoenix, AZ
Call to Order. The meeting was called to order at 12:16 p.m.
Approval of Minutes
Louis Howley moved, and Ann Eagan seconded, that the minutes of the June 26, 1998, business meeting be approved. Motion passed.
Executive Board Reports
President (Laura Bender). Laura thanked the Gale Group for sponsoring our lunch today. She also thanked Val Pomerenke and SRP for hosting our meeting.
Laura reported that she received very nice kudos from Barbara Semonche, who is running for President-Elect of national SLA and is the Library Director of the University of North Carolina--Chapel Hill School of Journalism and Mass Communications. Barbara likes our Bulletin and its content. Dianne Bean received a copy of this praise.
The Patent and Trademark Workshop with Susan Ardis will be May 21. Gordon Dutrisac has said that there is room in the Engineering Building for this program. Items such as program details and the arrangements for Continuing Education Units are being finalized. The cost will probably be around $75. At most there will be two people per terminal for this workshop. Laura, Carla Smith, and Bambi Wessel are working on publicity. They are working with the Arizona Bar Association to invite local attorneys. Planned publicity includes the April Bulletin, the Tucson newspapers, the Arizona Business Gazette, and the Chapter listserv. If you have an internal house newsletter, you might want to publicize the program there. This event will be held in conjunction with the Annual Business Meeting (whether before or after is to be announced later).
President-Elect/Program Chair (Carla Smith, Interim). See notes under President's report and Old business--Southwest Regional Conference II.
Strategic Planning/Past President (Chris Vathis Howell). The strategic plan is on the web page as of yesterday. Some parts of the plan were worked on so that it would be clear when the goal has been achieved. People are needed to be owners of various parts of the strategic plan. Contact Chris Vathis Howell or Ann Eagan to become an owner of part of the strategic plan.
Treasurer (Polin Lei). $1668 was received from national SLA. We now receive $12 a person instead of $10 a person. There are 139 members.
Balance as of 12/21/98: 1490.32. Balance as of 03/15/99: 2782.22
Secretary (Louis Howley). No report.
Officer Reports
Affirmative Action Chair (Jenny Mueller-Alexander). Jenny has been working to find out who to network with at the Arizona Library Association. She has made contact with Cheaney Seth.
She received a letter from the Association of Record Managers and Administrators (ARMA) and has added them to the list of groups to be considered. Notices about scholarships have been posted in the Bulletin and on the Chapter web site.
Bulletin Editor (Dianne Bean). The deadline is April 1 for submissions for the next Bulletin.
Bulletin Business Manager (Lisa Bradley). Three new contacts, Infotrieve, Kiplinger Special Services and Iron Horse have been sent letters asking them to advertise in the Bulletin.
Career Guidance Chair (Ann Roland). No report.
Chapter Archivist/Webmaster (Jack Mount). The Bulletin, strategic plan and scholarships are on the web site.
Consultant Chair (Lucy Marshall). No report.
Employment Chair (Donna Colletta). No report.
Government Relations Chair (Cinda McClain). A request from the Chapter to have Governor Jane Dee Hull proclaim Thursday, April 15, as International Special Libraries Day in Arizona was received at the Governor's Office on March 8. The process is expected to take three to four weeks.
International Relations Chair (Pat Morris). Everything is set for April 15. The talk will be at the University of Arizona Main Library Multipurpose Room. More information will be available closer to the date of the meeting.
Membership Chair (Gordon Dutrisac). There are 139 members. Gordon is teaching a class so could not attend today's meeting.
Networking Chair--Tucson (Carol Elliott). There will be a luncheon on Thursday, April 22, at Geronimoz on University Ave.
Networking Chair--Phoenix (Sarah Ashton). Meetings have been successful. There have had 4-6 people at the meetings. The last morning meeting was at SRP and the last dinner meeting was at the Olive Garden. The April meeting is going to be held at the Desert Botanical Gardens and attendees are going to walk and talk. The last evening meeting will be Indian food on May 12 and the last morning meeting at Lewis and Roca Library on May 26. At that time Sheila Donnelly will be taking over the Phoenix Networking Chair for the next year.
Professional Development Chair (Jennie Oleksak). No report.
Public Relations Chair (Bambi Wessel). Only ten people signed up for the Phoenix Coyotes hockey game, and forty were needed to get an announcement at the game. However, these people will still attend the game and today is the last day to sign up for the game.
ARMA sent Bambi and other officers a letter inviting us to their meetings, which are every third Thursday of the month.
The Tostitos Fiesta Bowl maintains a notebook of local information for the various out-of-state attendees and participants who attend the game. However, the information in this notebook has not been updated since 1990 and is not well indexed. Bambi asked if the Chapter would be interested in updating this notebook. We would be compensated in advertising fees for each hour we worked on this project. We could end up being thanked in the official brochure or mentioned in the news. It was decided to proceed with this project and various suggestions for recruiting volunteers to work on this were suggested.
Publications/Directory Chair (Laura Bender). Laura continues to work with national headquarters about placing our directory on the web. The software is still not ready.
Updates for the Directory can be done at any time. Laura had the envelopes made up six months ago. Work involved in this process includes data entry into Access, mailings and follow-up telephone calls. There are 271 libraries involved. Ann Eagan will get the process started and will check into getting clerical help. This can be added to the Strategic Plan.
Student Chapter Liaison (Claire Macha). New officers have been elected for the Student Chapter. A new slate of tours has been scheduled. These include the Optical Sciences Library, the Health Sciences Library, the Heard Museum, and Taliesen West. Jenny Mueller-Alexander suggested the Mayo Clinic's three libraries in Scottsdale and the Southwest College of Naturopathic Medicine in Tempe. The Student Chapter discovered that Phoenix students cannot be involved due to their busy lives, although a few students were at the networking dinner.
The School of Information Resources and Library Science (SIRLS) has appealed its proposed loss of accreditation by the American Library Association.
Old Business
Southwest Regional Conference II Update. Ann Fiegen and Laura Bender met with the steering committee at DACOLT at Midwinter in January. The Rocky Mountain Chapter is responsible for publicity for the event, April 5-7, 2000, at the Shelter Pointe Resort in San Diego. The event will make money. Carla Smith is taking on a role in planning. Work is progressing on getting the brochure ready for the SLA Conference in June. Carla is trying to get a banner donated to place at a table at registration. Polin Lei won the logo contest. She won the registration fee or the cash equivalent.
The steering committee discussed various promotional devices, such as mugs and key chains, for this event. Different chapters have different ideas on this subject.
There will be another steering committee meeting in June.
Florida Survey Update. The Florida Chapter has been conducting a survey of the top 100 public and private businesses in the state. The survey asks if these businesses have a library or librarians. The hope is to get quantifiable correlations, such as between income and having a library, which can be used to persuade businesses without libraries to add them.
Work was done last summer with students in the SIRLS Research Methods class. These students made improvements to the survey instrument.
To complete the survey, money will be needed for telephone calls. Previous discussion had centered around having an intern conduct the survey. The hope would be to finish this by the end of summer. The student who worked on this could use it as a publication.
New Business
Nominating Committee Update. Jenny Mueller-Alexander and Karen Holloway are candidates for President. Carla Smith is the candidate for President-Elect. Valorie Rice is the candidate for Secretary.
Announcements.
Jenny Mueller-Alexander announced that next year's Transborder Forum will be held at the Sheraton by Old Town in Albuquerque on March 23 and 24. Trips are being arranged to the national laboratories in the area. The theme will be "crossing/breaking borders" other than geopolitical borders. The Foro may be held in Sonora in 2001 pending approval by the Sonora Library Association.
Laura said that at DACOLT in January there was a town meeting with all librarians in attendance. The attendees could just speak their mind to the Board. One of the points for discussion was the name of the Association, in particular the use of the word "libraries." Attendees were asked to get feedback from their local chapters and bring this feedback to the Board. Laura asked for discussion on this topic.
Jenny Mueller-Alexander said that she liked the word "libraries." Hard-core techies have usurped "data" and "information." But people are coming to librarians to organize their web pages.
Bambi Wessel said that she has received positive recognition for being called a librarian. The scientists she worked with thought that it was great that their organization had a librarian, even if they sometimes didn't know exactly what she did. The word has centuries of recognition behind it.
Laura noted that librarians are sometimes the first ones laid off in an organization if it downsizes. Jenny cited examples of how she was asked to quantify her impact as a librarian in the past. Other library staff such as catalogers also were able to quantify their impact. She paraphrased Herb White, who said that if you're not out selling your value, you deserve to be cut. So librarians need to promote their value to the organization.
Laura asked if being called a librarian set up an initial barrier. Jenny and Bambi said being called a librarian has had no impact on them.
Chris Vathis Howell noted that Intel has seen many changes in the name of their library, from the Technical Information Center to the Employee Resource Center and then the Intel Library. So Intel has come full circle in the name. The profession keeps shooting itself in the foot. We are librarians and need to be part of the organization to which we belong. We need to speak the language of the organization. We often have difficulty speaking language outside of our profession. We need to do value-added things, realign with business groups, and being proactive in identifying gaps in information needs.
Cinda McClain told a story about how Motorola's internal search engine could not find the "Global Information Center" as the library is called.
Eric Knudsen of Boeing said that his manager did not like the name "Technical Information Center" because he didn't like the acronym "TIC." He didn't like the name "Tech Lib" because it sounded like "women's lib." So for now Boeing is sticking with Technical Library. Eric has an engineering and technical background so it is difficult being labeled "librarian."
Lisa Bradley said that it is ironic that we are trying to escape the name when outsiders like it. She asked what about changing the word "special."
Ann Eagan said why worry about it. Leave well enough alone.
Lydia LaFaro suggested changing the word "special" to "specialized" which is more descriptive.
The meeting adjourned at 1:46 p.m.
- Louis Howley
-- Africa in Tucson in April
This April, AzLA's International Librarianship Roundtable (ILRT), Arizona Special Libraries Association (AzSLA), and Friends of Tucson-Pima Public Library are jointly sponsoring several events featuring writer and professor Margaret W. Musgrove on the 15th and 16th.
Dr. Musgrove is the writer of the award-winning book "Ashanti to Zulu: African Traditions," a Caldecott Medal Award winning book. Currently she is an Assistant Professor in the Writing and Media Dept. at Loyola College. In 1998 she served as a Fulbright Fellow in Ghana, West Africa.
University of Arizona Main Library, Thursday April 15, afternoon, Room A314:
* 4:00 to 5:00 p.m. program: ethnic diversity and education
* 5:00 to 5:30 p.m. reception
* 6:00 p.m. dinner at Zemam's Ethiopian Restaurant
Dr. Musgrove will discuss topics including her current research for a young adult book which is a story set in 19th century Ghana, the role of librarians in promoting the publication of ethnically diverse materials, and the role of academic librarians in assisting college faculty in the education process. The program, reception, and dinner are open to the public. Books will be available for purchase at the reception. If you plan to attend the dinner, please call Phil Heikkinen at Tucson-Pima Public Library, 791-4946 or email him at pheikki1@ci.tucson.az.us by April 6.
Tucson-Pima Public Library, Friday April 16, morning and evening, Main Library Lower Level Meeting Room
* 8:00 a.m. welcome
* 8:30 to 9:30 a.m. program: multi-cultural literature
* 5:30 p.m. reception
* 6:00 to 7:00 p.m. program: writing about Africa
* 7:00 to 7:30 p.m. book signing
In the morning, after coffee and bagels, Dr. Musgrove will talk about how librarians can influence publishers to offer diverse multi-cultural literature. That evening, after a reception, she will discuss why she writes about Africa for American children. She will stay for a half-hour book signing. Books will be available for purchase.
The first floor of the Noble Science and Engineering Library at Arizona State University will undergo a complete remodel this summer and will be closed to the public starting May 14th 1999 until the week before classes resume in August. All public services, including current periodicals, will be relocated to the temporary facilities inside the Hayden Library. Service from these locations will commence on May 17th until construction is complete and we are ready to move into Noble Library.
Books, microforms and maps from the Noble Library will be retrieved at regularly scheduled times throughout the day and brought to the Hayden Library. Requests for journal articles will be photocopied at Noble and delivered to Hayden on the same schedule. Science Reference, patents and trademarks searching, and current periodicals services will be available on the concourse level at the Hayden Library while the Map Service will operate from the Government Documents department on Hayden's third floor. Telephone numbers will not be affected by the remodel.
- Gordon Dutrisac, Gordon.Dutrisac@asu.edu
We have a unique opportunity to publicize our organization to Arizona and the world! The Tostitos Fiesta Bowl and Arizona SLA have agreed to work together to make needed corrections and suggest additions to their internal handbook. The handbook is used by the volunteers who handle the social and game information for the visiting football players, band, alumni and press.
Upon completion of the "improved and user friendly" handbook, Tostitos Fiesta Bowl will publicize Arizona SLA at some of their functions, including a "THANK YOU TO SLA" on the electronic scoreboard during the game. That could mean national TV exposure! There will also be opportunity for us to volunteer during the week of the game. This is a chance to really solidify SLA and ourselves as an important part of the community.
A public relations goal of AZSLA is to get exposure within the business community. This helps all of us. It further legitimizes our position of importance in our own firms. It may spark an interest in a company that doesn't have a library and it may spark an interest in an employee of your firm that hasn't been to the library in years! It will also bring business to those who are self-employed in this field.
It boils down to great public relations for Arizona SLA, a high-level volunteer opportunity for your resume, a chance to network with Arizona business leaders and a WHOLE LOT OF FUN!
Time expections will be approximately 2-3 meetings (at the Tostitos Fiesta Bowl office in Tempe) and approximately 4 hours of work per volunteer. The project will be completed by Dec. 1.
Please respond to me at: bwessel@primenet.com by April 10. I would also like you to tell me if a noon meeting time is better for you than 5:30 pm. I'm hoping to schedule our first meeting at the end of April.
Thank you. And I look forward to working with you.
- Bambi L. Wessel, bwessel@primenet.com
The Special Libraries Section of the Utah Library Association are hosting SLA Board of Directors member Richard Hulser at the ULA Annual Conference to be held this year in Cedar City, Utah (just north of the Arizona border). Richard will be speaking on Thursday, May 13, 1999, from 10:30 to 11:45 a.m., on the topic "Digitizing Resources: Today, Tomorrow, and How to Get There." Richard will discuss the issues surrounding the creation of digital libraries with an emphasis on management issues. Content management of all kinds of digital information will also be addressed. Richard is a dynamic speaker and long-time SLA member. He presently serves as Division Cabinet Chair and was the founder of the Information Futurists Caucus. He is Market Segment Manager, Digital Library Technologies, for IBM in New Haven, Connecticut. Information regarding the ULA conference can be found at their Web site (http://www.ula.org) or Chapter members can email (marydee@xmission.com) or call me (435/649-7652).
- Marydee Ojala, Editor, DATABASE
or changed any address or telephone info, please contact sherry@sla.org.
She will make sure the changes are made for our Bulletin’s mailing labels, and will notify Gordon Dutrisac.
by Katherine Bertolucci, LMD Consulting Section Chair
Harry Beckwith, services marketing authority and celebrated author of Selling the Invisible: A Field Guide to Modern Marketing, will speak on Tuesday, June 6, 1999 at 9:00 am at the SLA Annual Conference in Minneapolis. Selling the Invisible is about selling services and is the top-selling business book of the 1990's. Mr. Beckwith will research and address the issue of marketing special libraries for his SLA presentation. Libraries have always provided services, but traditionally have struggled with marketing those services to their best advantage.
Mr. Beckwith will prepare for his SLA address by interviewing a group of special librarians selected by the program sponsors: the Consulting and Marketing Sections of the Library Management Division, the Advertising and Marketing Division, the Business and Finance Division, and corporate sponsor LEXIS-NEXIS. This select interview group will represent diverse perspectives within the profession and will discuss with Mr. Beckwith the unique marketing issues that face today's special library.
The SLA membership is indeed fortunate to have the marketing analysis of Harry Beckwith, the foremost expert on services marketing. He has also addressed and consulted with major corporations such as ABC Television, Wells Fargo Bank, the U.S. Postal Service, Northwest Airlines, Compaq, and the U.S. Golf Association, among others.
SLA members will be able to purchase Selling the Invisible on Tuesday, June 8, at the LEXIS-NEXIS sponsored Internet Room. In addition, LEXIS-NEXIS is arranging a book-signing event with the author.
Be sure to attend the other marketing programs at this year's conference:
1) The annual Marketing Swap & Shop will be presented by LMD's Marketing Section during the afternoon on Monday, June 7. Swap & Shop is always an exciting gallery of marketing ideas. SLA member libraries and consultants are encouraged to submit examples of their marketing efforts for their colleagues' perusal. Examples of past Swap & Shop contributions consist of promotional materials, videos and brochures.
2) As part of the LMD Consulting Section's all-marketing program in Minneapolis, SLA's very own Special Librarian, John Latham, will speak about the new CONSULT Online, on Tuesday June 8 at 1:00 pm., This is an important new marketing tool for members who are consultants or for anyone who is seeking a consultant.
3) The LMD Consulting Section is co-sponsoring "Contractor Opportunities" on Wednesday, June 9. Presented by the Military Librarians, this program will help special librarians get those lucrative government contracts.
4) The LMD Consulting Section offers an exciting CE Course for prospective, new or established consultants who are interested in library management consulting. Sylvia James and Katherine Bertolucci will present the all-day course, "So You Want To Be A Consultant," on Sunday, June 6. It covers the basics from setting up your office, to getting the contracts, to doing the job.
5) Interested SLA members from all Divisions and Chapters are invited to attend the LMD Consulting Section Breakfast on Monday June 7 at 7:30 am, sponsored by Inmagic.
If you need to market your library services or your own services, be sure to attend the SLA Annual Conference in Minneapolis. These inspiring programs will help you promote and perform your way to success.
President - Laura J. Bender
Science-Engineering Library
University of Arizona 1510 East University
PO Box 210054 Tucson, AZ 85721-0054
520-621-6392 FAX: 520-621-3655
lbender@bird.library.arizona.edu
President - Elect / Program Chair - Carla Smith
Motorola Inc.
2100 East Elliot Road AZ34EL740
Tempe, AZ 85284
480-413-6428 FAX: 480-413-7095
R37066@email.sps.mot.com
Secretary - Louis C. Howley
Phoenix Public Library -Yucca Branch
5648 N 15th Ave. Phoenix, AZ 85015-2502
602-534-1234 FAX: 602-261-8986
lhowley@lib.ci.phoenix.az.us
Treasurer - Polin P. Lei
Arizona Health Sciences Library, University of Arizona
PO Box 245079 Tucson, AZ 85724-5079
520-626-2934 FAX: 520-626-2922
polin@u.arizona.edu
Bulletin Business Manager - Lisa Bradley
Motorola Sensor Products Division
5005 East McDowell Road AZ01 Z202
Phoenix, AZ 85008
Phone: 602-244-7644 FAX: 602-244-4021
R38034@email.sps.mot.com
Bulletin Editor - Dianne Bean
Richter Library - Desert Botanical Garden
1201 North Galvin Parkway, Phoenix, AZ 85008
480-481-8133 FAX: 480-481-8124
beandp@primenet.com
Membership Chair - Gordon Dutrisac
Arizona State University, Noble Sci & Eng Library
Box 871006 Tempe, AZ 85287-1006
480-965-7609 FAX: 480-965-0883
GORDON.DUTRISAC@asu.edu
Professional Development Chair - Jennie Oleksak
Honeywell Inc. IACD Info Ctr 1W10
16404 N Black Canyon Hwy, Phoenix, AZ 85023-3095
602-313-5750 FAX: 602-313-4471
jennie.oleksak@iac.honeywell.com
Public Relations Chair - Bambi Wessel
3258 E Vogel, Phoenix, AZ 85028
602-494-3574 FAX: 602-461-2042
bwessel@primenet.com
Affirmative Action Chair - Jenny Mueller-Alexander
Arizona State University, Hayden Library Reference
Box 871006 Tempe, AZ 85287-1006
480-965-3084 FAX: 480-965-9169
icjmm@asu.edu
Career Guidance Chair - Ann Roland
3421 E Bunell, Tucson, AZ 85716-4630
520-881-6244
Chapter Archivist - Jack D. Mount
Science-Engineering Library
University of Arizona, 1510 E University
PO Box 210054, Tucson, AZ 85721-0054
520-621-2823 FAX: 520-621-3655
mount@bird.library.arizona.edu
Consultant Chair - Lucy Marshall
Edge Information Services
2642 East Cholla, Phoenix, AZ 85028
602-485-9363 FAX: 602-485-9363
edgeinfo@dancris.com
Employment Chair - Donna Colleta
Phoenix Newspapers Inc. Library
The Arizona Republic, Library, LI - 18,
PO Box 100, Phoenix, AZ 85001
602-444-8144FAX: 602-444-4294
donna.colletta@pni.com
Government Relations Chair - Cinda McClain
Motorola Global InformationCenter
2200 West Broadway Rd M360, Mesa, AZ 85202
480-655-3696 FAX: 480-655-2157
R28228@email.sps.mot.com
International Relations Chair - Pat Morris
Science-Engineering Library
University of Arizona, 1510 East University
PO Box 210054, Tucson, AZ 85721-0054
520-621-4610 FAX: 520-621-3655
pmorris@bird.library.arizona.edu
Networking Chair - Phoenix - Sarah Ashton
Arizona Historical Society
1300 North College Avenue, Tempe, Arizona 85281
480-929-0292x127 FAX: 480-967-5450
ahs@ahs.state.az.us
Networking Chair - Tucson - Carol Elliot
College of Law Library
University of Arizona, 1510 East University
PO Box 210054, Tucson, AZ 85721-0054
520-621-3140 FAX: 520-621-3138
celliott@nt.law.arizona.edu
Strategic Planning Chair - Ann Eagan
Science-Engineering Library
University of Arizona, 1510 East University
PO Box 210054, Tucson, AZ 85721-0054
520-621-8132 FAX: 520-621-3655
aeagan@bird.library.arizona.edu
Strategic Planning Chair /
Past President Chris Vathis Howell
Intel Corp. Libr & Info Svcs CH2-92
5000 W Chandler Blvd
Chandler, AZ 85226
480-554-8474FAX:480-554-7181
alma_c_vathis@ccm.hf.intel.com
Student Chapter Liaison - Claire Macha
Science-Engineering Library
University of Arizona, 1510 East University
PO Box 210054 Tucson, AZ 85721-0054
520-621-6378 FAX: 520-621-3655
cmacha@bird.library.arizona.edu
Publications/Directory Chair - Laura Bender
Science-Engineering Library
University of Arizona, 1510 East University
PO Box 210054, Tucson, AZ 85721-0054
520-621-6392 FAX: 520-621-3655
lbender@bird.library.arizona.edu
Ann Eagan
Present Job: Science-Engineering/Undergraduate Services Librarian, Science-Engineering Library, University of Arizona, 1510 E. University Blvd., Tucson 85721; phone 520-621-8132; aeagan@bird.library.arizona.edu
Places of Residence: Wautoma, WI; Flagstaff, AZ; Ft. Collins, CO; Tucson, AZ; Reno, NV; Tucson, AZ.
Education: B.S., Physics-Northern Arizona University; MLS-University of Arizona
What brought me to Tucson: The university first lured me here to get my MLS then family matters brought me back. I enjoy my job at the University of Arizona. It is very exciting and keeps me quite busy. I also enjoy the hiking opportunities - I rate cities by how fast I can get out of them and into the wilderness. Tucson ranks quite highly as I can be at the border of the Pusch Ridge Wilderness area within a half hour of leaving my house.
Why am I involved in SLA: As a student I joined ALA, SLA, ASIS, AzLA, and MPLA. The rates were inexpensive and it gave me a chance to find out what each of the organizations provided. I gave up ALA when I went to an annual conference and discovered that I had already heard all of the information at SLA or ASIS a year or two before! I find the subject-based roundtables at SLA Annual Meeting to be very useful and the leadership training excellent. The more focused exhibits are great, too. Also, SLA provides local and regional options for involvement which were very helpful when I could not afford to travel for financial reasons. I could be quite active as the Tucson Networking Chair and as the Newsletter editor without having to travel to the annual meetings. When I could travel, I was able to take on the positions of president-elect and president and represent the Arizona Chapter. It was an honor to serve the chapter in this manner. I continue to be active in the chapter as a member of the strategic planning committee and encourage everyone to be involved in some way.
Interests: Hiking, Backpacking, Reading (primarily science fiction, fantasy, and mysteries), swimming, and gardening.
We have yet another tour for your enjoyment:
Where: Law Library, College of Law (NW corner of Speedway & Mountain)
When: Thursday, April 15th at 9 a.m.--we'll meet in the lobby.
If you have any questions, please don't hesitate to email me. Hope to see you there!
- Ian Hall, SLA Student Chapter President, ihall@u.arizona.edu
The next Tucson Area Networking Event will be on April 29, 1999. It will take place after work at 5:30 p.m. at Geronimoz, in the University area. Details will go out in Mid-April.
- Carol Elliott, Tucson Networking Chair, 520-621-3140
April 28, 1999, 7:30-8:30am, Desert Botanical Garden (Wear walking shoes!)
May 12, 1999, 5:15-6:15pm -- Indian Food
May 26, 1999, 7:30-8:30am, Lewis and Roca Library
A flyer will be sent out about two weeks in advance of each meeting with a map and directions attached. Please RSVP for all meetings to Sarah Ashton, Phoenix Networking Chair at (480) 929-0292 ext. 127, by the Friday before the meeting.
We wish to thank Sarah for serving as the Phoenix networking chair and hosting so many meetings at the Arizona Historical Society, and wish her much happiness! And welcome Sheila:
Sheila Donnelly, Information Research
Specialist
Global Information Center, Motorola, Inc.
2100 East Elliot Road, MD EL740
Tempe, Arizona 85284
480-413-8073 FAX 480-413-7095
r40881@email.sps.mot.com¨
ARIZONA CHAPTER of the SPECIAL LIBRARIES ASSOCIATION
Still some print copies left! The next edition of the Directory will be an online version (we're waiting for the go-ahead from SLA Headquarters). Buy yours today--pre-paid only--at the special price of $20.00 per copy.
The Directory is 173 pages long and features 261 special libraries and collections; up-to-date information on addresses, access, holdings, services, subjects, and staff. It also boasts three separate indexes: Library Name Index, Personal Name Index, and Subject Index. Price: $20
All orders must be prepaid by check or money order (we cannot process purchase orders).
------------------------------------------------------- ORDER FORM ------------------------------------------------------
ORDERS MUST BE PRE-PAID ONLY (we cannot process purchase orders).
Please send ___ copies of the Directory of Special Libraries and Collections in Arizona 1996 at $20.00 each.
I enclose: _____Check for $______________ or _____Money Order for $______________
NAME ____________________________________________________________________
ADDRESS _________________________________________________________________
CITY ______________________________________ STATE ___________ ZIP __________
Please enclose this form along with your check or money order payable to: Arizona Chapter, SLA
Mail to:
Laura J. Bender, Science-Engineering Library
University of Arizona
P.O. Box 210054
Tucson, AZ 85721-0054
Volume 22, Number 2, ISSN 0162-9336, April 1999
There will be four issues of the Bulletin published in 1999. Copy deadline for the next issue is July 29. Have a nice summer!
For subscriptions or advertising,
contact the Bulletin Business Manager:
To submit articles, news items or book reviews, contact the Bulletin Editor:
Disclaimer: Special Libraries Association assumes no responsibility for the statements and opinions advanced by the contributors to the Association's publication. Editorial views do not necessarily represent the official position of the Special Libraries Association. Acceptance of an advertisement does not imply endorsement of the product by Special Libraries Association.
Visit the AZ-SLA Web site at http://www.sla.org/chapter/caz/
The Arizona Republic/The Phoenix Gazette, PhoenixNewspapers, Inc. - P.O. Box 100, Phoenix, AZ 85001. 602/271-5656. Website: http://www.azcentral.com
Document Center - 1504 Industrial Way, Unit 9, Belmont,CA 94002-4044. 415/591-7617. E-mail: info@doccenter.com. Website: http://www.doccenter.com/
EBSCO Subscription Services - P.O. Box 92901, LosAngeles, CA 90009-2901. 310/322-5000. Web site: http://www.ebsco.com
Majors Scientific Books, Inc. - Houston. 713/662-3984or 800/458-9077. E-mail: houston@mail.majors.com. Web site: http://www.majors.com
OPAMP On-Line Technical Book Catalog On the Web - 1-800/468-4322. Web site: http://www.opampbooks.com
TDI & Co. - 2118 Wilshire Blvd., Suite 787, SantaMonica, CA 90403-5784. 310/820-3651. E-mail: tdicolib@class.org. Website: http://tdico.com/