Special Libraries Association (SLA) - Arizona Chapter Chapter Bulletin

Special Libraries Association - Arizona Chapter
B U L L E T I N

April 2000 - Volume 23 Number 2 - ISSN 0162-9336


President's Message

Karen Holloway . . . SLA 2000 Conference logo

I recently received the Preliminary Program for SLA's 91st Conference which will be held in Philadelphia , June 10-15. I flipped through the pages and it seemed that even more programs than last year caught my interest, so sorting out what to attend was somewhat overwhelming. Then I recalled that the conference program is available at SLA's Web site, so I pointed my browser to http://sla.expoventure.com and spent some worthwhile time searching for topics of interest and actually printed out a copy of my itinerary for 5 days. This online scheduler also allows you to enter "personal events" so that every moment of your time is accounted for, and it shows conflicting times if more than one event is scheduled. All of the events from general sessions to chapter receptions are included in the program, and searching by SLA units, such as divisions or committees, is also possible.

An added feature is the virtual exhibit hall which allows you to pre-plan your exhibit hall time by giving you the ability to create lists of exhibitors that you would like to visit, find product information before heading to the conference, contact exhibitors to set up appointments, and even map your route around the exhibit hall. There are over 240 exhibitors this year, so some strategies in covering the exhibit hall are encouraged.

So, what can you find? I searched for a variety of topics and the results were so successful, that I'm sure I've scheduled myself for more events than I normally take on. However, I also know that I'm not going to miss an event, which almost always happens if I browse the print program. Just to give you some idea of the breadth of programs and continuing education courses, I located 18 Internet- or Web-related sessions, 6 marketing sessions, 5 sessions on negotiation, 2 on metadata, 4 on copyright, 2 on personal or organizational performance, and 9 on knowledge management, knowledge workers, or the knowledge economy.

I see that more than ever, SLA is responding to my professional development needs. And this is because we, the members, plan these conferences. I hope many of you will take time to explore the riches of the conference this year and make the decision to attend. ¨

 


AZ-SLA BUSINESS MEETING -- February 25, 2000

The meeting was called to order at 10:12 a.m. The October meeting notes were approved.

EXECUTIVE BOARD AND OFFICER REPORTS

President, Karen Holloway: There were three items to report on from the SLA winter meeting. The first item is that there are four new task forces being put together for SLA. They are 1) membership, 2) branding - possible name change, 3) conference planning processes, and 4) partnerships - such as a formal relation with ASIS. Headquarters will be putting out a call for people to serve on the task forces. They expect them to only be in existence for about two years, as they deal with issues that should be resolved in the short term. The second item is that the SLA Web site is being revamped. Responsibility for the site has moved from Technology Services to the Library. Maurice Harris is still in charge of site, but the reporting structure is different. The third item concerns $400,000 bequest to SLA from a Florida member. This money will be put into the Endowment Funds and Karen Holloway is the chair of the committee that oversees the fund.

President-Elect/Program Chair, Carla Smith: Carla will report with the New Business section of the meeting.

Strategic Planning/Past President, Laura Bender: Laura went through the current strategic plan as it is laid out on the website. 1999-2000 planning schedule. Events that happened (or will happen) during the year include:

-Two distance learning programs - one in October 1999 and one in March 2000; because of the number of events in April, we will purchase the March tape to use at another meeting.

- International Special Librarians Day being held April 13, 2000 in Tucson.

- Today's presentation by Guy St. Clair.

- A workshop given by Tom Turner on either trademarks or patents.

- Fiesta Bowl.

- SW Regional Conference.

- Planning committee for the 25th Anniversary -- We only have three more years, so we need to line up some plans.

- Laura thanked Valerie Pomerenke for the use of the facilities today and for several other meetings.

- Under Incentives, CE Credits needs an owner. Jenny suggested that the program director should do that. - Carla commented that the patent workshop was not very important to the participants and wondered if the $150 spent on the CE credits for that course was worthwhile. The satisfaction survey at end of meetings is something Gordon and Lori Critz are working on as a part of member retention.

- We have made headway with our networking goals. We had a goal of +10% for the membership drive. Gordon Dutrisac is the owner of the Membership plan.

- Jenny Mueller-Alexander is the owner of the Affirmative Action plan. Pat Morris is the owner of the Border Plan, and she also has done some work on a joint program with Tribal libraries. There are a lot of "joint" things throughout the plan such as PR and Membership collaborating on projects. Under the student promotions plan, we were to have a student work with the board, as an internship and scholarships are now under fundraising.

- We will have two meetings for strategic planning each year. This meeting now will count as the spring meeting for strategic planning purposes.

- Internal communications under the organizational wellness section have been successful. Laura asked if we were happy with the number of bulletins (and there was no motion otherwise). The redesign of the website is currently being done by Jack Mount and Ken Randles. Under recognition systems it was decided that the member of year award be continued. In the previous meeting, it was decided to strike member awards in the "establish criteria - member/student awards" deliverable. The Treasurer owns fundraising and the goal is a net 16% a year.

Treasurer, Polin Lei: The time saving account as of February 25 is $3469.47, the checking $2996.02. The annual treasurer report was mailed to headquarters in the middle of January. We received $1644 from headquarters for the annual dues allotment. Receipts were Fiesta Bowl raffle (360), videoconference in Dec. (5), ads for the bulletin (335.50) and directory sales (20). The expenditures were bulletin mailing (148.94), pizzas for a student meeting (239.52), and sending and officer to conference (195).

Secretary, Valorie Hanni Rice: No report

Affirmative Action, Jenny Mueller-Alexander: The national board changed the name. It is no longer Affirmative Action, but Diversity... [Leadership Development Committee].

Bulletin Editor, Dianne Bean: 150 copies of the bulletin were mailed February 1, 2000. The deadline for the next Bulletin will move to April 7 rather than April 1.

Bulletin Business Manager, Lisa Bradley: Six past advertisers and seven potential ones were solicited by letter to advertise for the year 2000. Two of the six past advertisers have sent in payment and she is waiting for the other four. One new advertiser has submitted an ad for the bulletin: Cambridge Scientific Abstracts. If anyone has any potential advertisers to suggest, they should get in contact with Lisa. She will keep in contact with those advertisers that have not paid.

Career Guidance, Ann Eagan: Two messages have been sent to the student email discussion list and so far 15 queries have come from that. She has also told students about the essay contest.

Chapter Archivist/Webmeister: Jack Mount: Archives - Jack is looking for annual reports, annual member lists and a write-up of the duties for each chair. He is looking for a list emanating from within the chapter. Jenny mentioned that she has an electronic copy of old strategic plan and will give this to Jack in both electronic and paper form.

Would anyone like to be archivist? Jack is spending more of his time with website duties and feels that he should pass the archivist position to someone else. Let Jack or Karen know if you would be interested in this chair. The archives go with the archivist. Right now, there are two boxes of material and it does not get a lot of use.

Website - Jack is trying to keep as up-to-date as possible. Headquarters is now providing monthly reports concerning the sites. We had 129 visits to the main page last month. Jack has found that the employment portion of the site is getting three times the traffic as the rest of the site. It had 364 visits last month. The reason for this must be that people are linking to our job page separate from the main page and because of the large number of hits, he is spending a good deal of time on the employment page. A question that Jack had for the group was when to remove the "open until filled" ads. It was decided that he would list the date that he placed the ad on the site, and possibly remove after two to three months. If you know of a job that has been filled, let him know so that he can remove the ad. Carla suggested putting a plug for the Arizona Chapter on the employment page since we are only putting up ads for jobs within Arizona. The third most visited page is the one with links to libraries in Arizona.

Consultant Chair, Lucy Marshall: No report. We are looking for someone to take over this chair.

Employment, Bonnie Rizzuto: No report. There have been many jobs posted.

Government Relations, Cinda McClain: She tried to have the Governor's office give a proclamation for International Special Librarians Day, but the response she received was that they were too busy to process the request.

International Relations, Pat Morris: Plans are complete for the International Special Librarians Day program on Thursday, April 13th at 3:30 in Tucson (UA main library room A314). SLA's theme for this year is "Navigating the World's Knowledge". The speakers will be Erika Williams and Geraldo Wood.

Membership, Gordon Dutrisac: There were 139 members listed in January. He could not get a complete list on membership statistics this time, but noted that January is when a good deal of renewals are due. There will be a new welcome package soon.

Networking: Phoenix, Sheila Donnelly: The last meeting was February 23; Betty Marcoux spoke about SIRLS.

Networking: Tucson, Jane Matter: Lori coordinated the last meeting and will continue to help Jane with the responsibilities. There were eight people at the last event.

Networking: Northern Ariz., Anne Eagan: There have been no meetings yet, but they will get going in the spring.

Professional Development, Valerie Pomerenke: No report. She continues to help with the planned programs.

Public Relations, Lori Critz: Lori emailed a request for information to all the other chapters. She has gotten forty responses and a majority of those would like to see our results! One suggestion was to do a comprehensive survey of membership. She contacted Headquarters about this and they told her not to expect more than 30% back and that she should write a report for membership and send a copy of the report to them. Lori handed out a sample survey to those in attendance and asked that they send her feedback on it within a week. She will mail them out once she has a final copy. There was some discussion about doing the survey the web or email, but it was decided that doing it that way would cut down on anonymity and there are only a certain number of people on the discussion list. Carla stated that she would be interested in seeing the results of a study as early as the next meeting. Lori passed out the brochure she was working on to promote the chapter and asked for feedback on that as well. The immediate suggestion was to leave the back of the brochure listing the membership chair be blank so that as changes happen, that part can be updated with a label. That would cut down on the number of times the brochure would have to be reprinted. She also surveyed the chapters about mentoring and found that they are doing a number of different kinds of things. There was a discussion on mentoring for our chapter. It was suggested that the consultant chair could be reorganized to help with this project. We will take a break from this subject and see what may come up in the survey.

Publications, Laura Bender: The project of putting directory on the web continues. We had been promised a secure server site by headquarters some time ago, but it has not come about. Historically, the printed version came out every two years and the last one done was 1996. She is still trying to find a way to put the directory online and generate revenue from it. Suggestions for the directory were to put it on an ftp file to send when someone has paid for it or burning a CD-ROM for each order received. Jenny suggested using a paid internship for the project.

Student Liaison, Claire Macha: She said it is a challenge to find programs that would attract the students. She has tried several ideas and has consulted with the student chapter president (Debbie Campbell) on the matter. The last program worked well - it was a pizza lunch with a discussion on publishing. The turnout for that was roughly 40-45 people including members, students and professors. Students do not want one on one mentoring; rather they would like a program on the subject. Valerie mentioned the fact that the school itself has a list of alumni who are willing to mentor. Scholarships to conferences are not desirable because they cannot afford "the rest" of the cost. There will be a joint networking lunch in April. The student president suggested doing this in the fall. There are 100 students enrolled (down from 300) in SIRLS and 12 are members in SLA. Ann Eagan suggested the need to get the word out to the students that work experience is important, as she is noticing a number of people in her capacity as Career Guidance Chair who are having difficulties because of a lack of library related work experience.

OLD BUSINESS:

Fiesta Bowl: The Chapter netted $360 for the raffle. Lisa, Carla, Peggy and Jenny finished the index. The only real frustration was finding enough people to volunteer at the hotels. Valerie stated that we did this for PR, so do we know that we got the exposure that we were promised? Did it work? No one present had seen any of the events that we were supposed to have gotten signage for. She had received a thank-you note from the Fiesta Bowl. Jenny said that it was worth our while to do even with the hindrances. We should definitely do the index again, even though we might not want to do the volunteering. We might get other jobs like it. This is "good will". She had a suggestion that if we do the raffle again that we wait until the teams are picked. Jack inquired as to whether we saved a copy of the team manuals we indexed for the archives, and he was told that we had. Laura stated that we should follow up to make sure we got the PR that we were supposed to.

SW Regional Conference -The preliminary schedule is done. We can thank Carla Smith for much of the work on that. The early bird rate may be extended, but that is not a certainty.

NEW BUSINESS:

Nominating Committee: The nominating committee is made up of Ann Eagan, Lori Critz and Gordon Dutrisac. They are still trying to get a response for President-Elect.

Annual Chapter Meeting: Upcoming events are a trademark workshop with Tom Turner and the April videoconference. We will buy the tape rather than show it live. The annual meeting will be in May. We will brainstorm on ideas for endowment grants. That discussion can continue on the email discussion list.

Meeting adjourned.

Secretary: Valorie Hanni Rice ¨


Brighton Conference

The Business & Finance Division has created 2 Professional Development awards totalling $2400 for attendance at the Brighton Conference. Applicants must be B&F Division members. Details at http://www.slabf.org/.

Rita Costello, Chair, Business & Finance Division 1999-2000, rita.costello@anderson.ucla.edu. ¨


SALON.COM FOUNDER FEATURED AT SLA'S 91ST ANNUAL CONFERENCE

Washington, D.C., March 9, 2000 -- The Special Libraries Association (SLA) has confirmed that David Talbot, founder, editor, and CEO of Salon Magazine, will participate in an interview-style presentation at its 91st Annual Conference, to be held June 10-15 in Philadelphia.

Terry Gross of National Public Radio will interview Talbot and take questions from an expected capacity audience of more than 4,000 conference participants on Monday, June 12th at 9:00 AM, in the Pennsylvania Convention Center. Participants from the audience will be able to present questions to the speakers.

Under Talbot's leadership, Salon has garnered numerous Web awards and press accolades. The electronic magazine was named "Best Web Site of 1996" by Time magazine, and Talbot was honored as one of the "Fifty people who matter on the Internet" by Newsweek magazine. Prior to starting Salon, Talbot was the arts and features editor of the San Francisco Examiner . He is credited for turning the paper's Sunday magazine, Image, into a showcase for the best writing, illustration, and design on the West Coast. Talbot has written for publications such as the New Yorker, Rolling Stone, and Interview .

Since 1973, Terry Gross has been the host of Fresh Air, a nationally distributed radio program for National Public Radio (NPR). She has interviewed some of the most prominent figures of our time such as: John Updike, Diane Keaton, Arthur Miller, Spaulding Gray, and Elvis Costello. Gross is well known for revealing the human side of her guests, by engaging in conversations with an unusual mixture of confidence, genuine interest, and a touch of vulnerability. In 1999, American Women in Radio and Television presented Gross with the Gracie Allen Award for National Network Radio Personality, which is given in recognition of individuals who foster the development of accurate and realistic portrayals of women in radio programming. ¨


AzLA Special Libraries Division

The Special Library Division of AzLA will be sponsoring a follow up to last year's conference program on forming adult literacy consortiums. This year's conference program will focus on funding such literacy projects and we would like to hear from any Arizona libraries that have funded these kinds of programs either through the grant process or through other innovative means. SLD would be interested in hearing about your program, the funding source(s) you use, your experience with grant providers, etc. Please respond by April 24 to:

Jessica Styons, SLD Pres.-elect
ADEQ Library, 3033 N. Central Ave., Ste. 100
Phoenix, AZ 85012
602-207-4335 styons.jessica@ev.state.az.us
¨


AZ-SLA Phoenix Networking Group

Schedule of Meetings

Check the webpage for updates. http://www.sla.org/chapter/caz/chpevent.html

Sheila Donnelly, Information Research Specialist
(480) 413-8073(480)
413-7095 (FAX)
Sheila.Donnelly@motorola.com
¨


Area Reference Librarians Association
Schedule of Meetings

Please feel free to attend any or all of the meetings. They usually start at 8:30 am with refreshments and end at 11:30am. They include a tour of the site and a discussion of the topic along with sharing of news from area libraries. This schedule is subject to change. For monthly updates, email Jenny Mueller-Alexander at mue@asu.edu

April 2000, Thur, Ap 13 -- ASU West:
Remote Reference Services (morning of the AzLA ALIRT Library Assessment at ASU West)
¨


Beyond Expectations: A New Paradigm for Information Professionals

Guy St. Clair, former SLA President, spoke to the AZ SLA membership on Friday, February 25th. Known as both a consultant to information organizations and as a Futurist, St. Clair has just completed a book entitled, "Beyond Degrees: A New Paradigm for Professional Learning in the Information Environment."

St. Clair challenged participants to look realistically at what they do as a professional and at what their organizations expect of them. He posits that information professionals have a choice: they can either figure out how to participate fully in the Information Age, or they can hold on to their much-loved traditions and hope there will be work for them by the end of the decade.

St. Clair presented what he calls "The Splendid Information Services Continuum." He would like the profession to recognize that information-careers are a three-track system consisting of the following:
1. support staff
2. vocational staff
3. professional staff

He suggests there could be a certification or licensing process in place for people to achieve these different levels within the profession.

St. Clair also discussed the current state of affairs in the information profession. There is a lack of standardization and confusion about how to manage information, how to deliver information and about the value of information.

To remedy this lack of standardization, St. Clair suggests creating a supra-organization that would oversee the creation of what he calls a new service profession. This organization would consist of key leaders in information technology who are familiar with the skills and attributes needed to succeed in the Information Age. For example, it would be ideal to have someone like Bill Gates help determine what the requirements for this new profession would be and how the licensing/certification would work.

St. Clair did not want the traditional library associations (ALA, MLA, SLA) involved in creating this new service profession. He feels they would just complicate the issue and it would be hard for them to leave their political agendas behind.

After St. Clair's formal presentation, attendees broke into groups and discussed the following resolution and how it might be achieved:
"Resolved: To achieve excellence in information management and information delivery in the 21st century, a new service profession is required."

There was a lively "debate" between those assigned to debate FOR the creation of a new service profession and those OPPOSED to St. Clair's new paradigm.

A few key points of the debate -

PROS
- The profession needs an image overhaul.
- We need to be recognized for our skills.
- Our salaries should be competitive with our colleagues in the information technology field.

CONS
- No other profession currently uses this model of lumping separate related professions together.
- Would be difficult to license. For example, in the construction industry, there is not just one "construction license." There are separate licenses for engineers, plumbers, electricians, builders, landscapers, etc.
- Librarians have a successful tradition of service and content experience that "techies" lack.

On the hot topic of changing the association's name, St. Clair proposes: keeping the three letters, SLA, but adding the words, The Society of Information Professionals. This would read: "SLA: The Society of Information Professionals."

Contact information for Guy St. Clair , SMR International - St. Clair Management Resources, GuyStClair@cs.com

Submitted by Carla Smith with help from Jenny Mueller-Alexander and Gordon Dutrisac. ¨


Reading List to accompany Guy St. Clair's

"Beyond Expectations: A New Paradigm for Information Professionals"

Dearstyne, Bruce W. "Records management of the future: anticipate, adapt, and succeed." The Information Management Journal. October, 1999.

Dillon, Martin. "The OCLC Institute: genesis and prospectus." Dublin, OH: OCLC, 1997. www.oclc.org/iinstitute/about-_article.htm..

Ferguson, Elizabeth, and Emily R. Mobley. Special Libraries at Work (Hamden, CT: Library Professional Publications, 1984).

Martin, Susan K. "Achieving the vision: rethinking librarianship." Journal of Library Adminstration. 19 (3/4), 1993.

Medical Library Association. Platform for Change: The Educational Policy Statement of the Medical Library Association. Chicago: Medical Library Association, 1991.

Moran, Barbara B. "Changing education for a changing profession." College and Research Libraries, September, 1999.

Orna, Elizabeth. Practical information policies: how to manage information flow in organizations. London and Brookfield VT: Gower, 1990.

Paris, Marion. "Beyond competencies." Information Outlook, December, 1999.

St. Clair, Guy. Change Management in Action. (Washington, DC: Special Libraries Association, 1999).

St. Clair, Guy. Entrepreneurial Librarianship: The Key to Effective Information Services Management. (London and New Providence, NJ: Bowker-Saur, 1996).

St. Clair, Guy. "Knowledge management: the third "era" of the information age? Lois Remeikis at Booz-Allen & Hamilton thinks that it is." InfoManage: The International Management Newsletter for the Information Services Professional. 3 (10), September, 1996.

St. Clair, Guy. Power and Influence. (London and New Providence, NJ: Bowker-Saur, 1995).

St. Clair, Guy. Total quality management in information services. London and New Providence, New Jersey: Bowker-Saur, 1997.

Senge, Peter M. The Fifth Discipline: The Art & Practice of the Learning Organization. New York: Currency Doubleday, 1990).

Senge, Peter M. "The leader’s new work: building learning organizations." Sloan Management Review. 32 (1), Fall, 1990.

Special Libraries Association. Presidential study commission on professional recruitment, ethics, and professional standards ("The PREPS commission"). Report. Washington, DC: Special Libraries Association, 1992.

Special Libraries Association. A visionary framework for the future: SLA’s strategic plan. Washington, DC: Special Libraries Association, 1997.

Special Libraries Association. Competencies for special librarians of the 21st century. Washington, DC: Special Libraries Association, 1996.

Special Libraries Association, Association for Library and Information Science Education, Medical Library Association. Competencies for special librarians of the 21st century: library and information studies programs survey final report. Washington, DC: Special Libraries Association, 1998.

Spiegelman, Barbara M., ed. Competencies for special librarians of the 21st century. Washington, DC: Special Libraries Association, 1997.

Stewart, Thomas A. Intellectual capital: the new wealth of organizations. New York: Doubleday, 1997.

Strable, Edward G. "Special libraries: how are they different?" Illinois Libraries. 62, March, 1980.

Sullivan, Peggy. "The congress on professional education: lessons learned from library school, past and future." American Libraries, August, 1999.

Tichy, Noel M., and Cohen, Eli. "The Teaching Organization." Training and Development, 52 (7), July, 1998.

Reprinted with the author's permission.¨


 


A SPECIAL PROGRAM FOR

INTERNATIONAL SPECIAL LIBRARIANS DAY!

International Relations, Az SLA chapter will present a program in Tucson for International Special Librarians Day (ISLD), Thursday, April 13, 2000 at 3:30 p.m. in the Main Library room A314. There will be two presenters at this year's annual Tucson event who will discuss their international experiences using libraries and information centers on two different continents!

Erika Williams received her MLS in 1998 from the University of Arizona. She spent a year in Zimbabwe, Africa, 1998-1999, setting up library services, and teaching information literacy and technology skills to high school and community college level students.

Geraldo Wood is a researcher, writer, and instructor from England. He is currently a visiting lecturer teaching courses for the Extended University at the University of Arizona. He has served as a visiting lecturer for the Department of History at the University of Wisconsin. He holds degrees in classics and philosophy, divinity and history from Cambridge University, Trinity, and Regis colleges in the University of Toronto. He has taught in Switzerland, England, and Canada. Mr. Wood was a chorister in both Canterbury and Cambridge and received the University of Wisconsin award for academic contribution to the Department of History in 1991.

Please join us for an enjoyably enlightening time with an international focus! Thanks, and hope to see you there!!!

Pat Morris ¨

 


AZ SLA Annual Business Meeting

Friday, May 19, 2000

Join your AZ SLA colleagues on Friday, May 19th on the campus of Arizona State University for the Annual Business meeting and installation of new officers.

The morning business meeting and lunch will be held in the ASU Memorial Union. Following lunch, AZ SLA member, Tom Turner will present an introductory workshop on trademarks. The program will begin at 1:30 p.m. and will take place in Noble Library's new electronic instruction classroom.

We hope to see you on Friday, May 19th. More details will be sent via mail and will be posted on the AZ SLA website - http://www.sla.org/chapter/caz/index.html ¨


SLA 2000 Annual Conference Announcement

The Marketing Section of the Library Management Division will host the Annual Marketing "Swap & Shop" Exhibition and Competition on Monday June 5, 2000. Swap and Shop provides the opportunity for librarians to exchange marketing tips, tricks and ideas. Promotional materials are on exhibit for attendees to peruse for their own marketing ideas. LMD expects over 100 entries this year and we would like you to be one of them!

WHAT'S NEW THIS YEAR

* Extended hours - 1:30-5:30pm MONDAY JUNE 12, 2000

* Third Place Awards - Certificates will be presented to entries placing third, whereas in past years, only First and Second Place were recognized

* Better Representative Library Sizes - Entries have been historically organized into Small, and Medium/Large libraries, (as well as Consultants). This year we re-worked these categories into Solo Librarians, Small, Medium and Large Libraries, and Library Consultants.

* Improved format of the Library Intranet Category - This change is particularly exciting. Entries traditionally consisted of printed pages from library websites, but this year we are trying something different due to the limiting nature of paper. We plan to offer entries in DEMO form and offer the opportunity to see participating intranets in (almost) action. Access to phone lines will not be available, so this demo will not be live. Participants *must be* on hand to demo their site from 2:00-4:00pm and must provide their own equipment. This will be a great opportunity to explain and demonstrate the overall structure, content and look to your site, as well as pick up pointers from other entries.

Thanks to our generous sponsorship from LEXIS-NEXIS, monetary awards will once again be given for First and Second places. Third place will now receive a plaque.

We encourage you to submit your library's marketing tools to the Marketing Swap & Shop. Send us whatever you use to sell and promote your library - everything from fact sheets and brochures to pens and notepads to intranet sites.

TYPICAL SUBMISSIONS

* Printed materials (e.g., fact sheet, brochure (specialized or general), newsletter, poster, transcripts from email campaigns, etc.)

* Non-printed materials (e.g. tote bag, pens, voicemail transcripts, etc.)

* Library Intranet site demo (more submission information in Note 6, below)

* Marketing Campaign - Tell us the TARGET AUDIENCE, the GOALS of the campaign, HOW you carried out the campaign (list tools, medium (voicemail/email/brochures), strategies, materials used, and submit examples where possible), campaign RESULTS (if known), and any other SIGNIFICANT DETAILS of the campaign. Suggestion: submit your information on legal sized paper using a large font (for ease of reading), if possible.

NOTES

1. Be creative! We are soliciting *any* clever and creative marketing materials; the above ideas are just examples!

2. With the exception of the intranet site entries you do not have to attend the conference in order to submit an entry or win.

3. We are often asked why we request 5 copies of all materials submitted. We need the additional copies: in case one copy is damaged during the preparation & mounting process, to display both sides of a 2-sided brochure, and to help create the Marketing Kits supplies on loan to member libraries by the SLA Information Resource Center.

4. All entrants receive a Certificate of Appreciation. All first and second place winners receive a cash prize and plaque. Third place receives a plaque.

5. Swap & Shop Volunteer opportunity for the 2000 convention in Philadelphia - We are looking for a few volunteers to assist during the Marketing Swap & Shop this year. Any SLA Members interested in assisting for 1-2 hours please contact Mindy Pennington, Marketing Co-Chair at 517-636-9787. Looks great on your resume!

6. Library Intranet Site Entries: Due to the limiting nature of paper, we are requesting that the Intranet entries are submitted in DEMO form. If you enter this category, only the entry form is returned--your demo will be seen at the Conference. This means that you will be on hand to demonstrate your intranet site between the hours of 2:00pm and 4:00pm. This is a great opportunity for you to show other members the structure and content of your site the way it is meant to be seen: on a computer! Feel free to bring supporting documentation, but please be considerate of space because you will be sharing a table with another entry. You must bring your own laptop and extension cord and you will be responsible for the safety of your computer. Access to phone lines will not be available so you will want to load HTML documents and folders onto the hard disk of your laptop. (If you have never done this before, please contact your organization's Intranet Specialist.) ***If you enter this category you MUST still send in the entry form so we know how many tables need to be on hand.***

7. You must be an SLA member to participate.

8. Any questions about the Competition can be directed to Mindy Pennington, Marketing Co-Chair, at 517-636-9787.


SPECIAL LIBRARIES ASSOCIATION LIBRARY MANAGEMENT DIVISION ANNUAL MARKETING 'SWAP & SHOP' EXHIBITION AND COMPETITION 2000 ENTRY FORM

*All materials must be received by April 26, 2000 for guaranteed inclusion in the program*

Name (s) _______________________________________________

Title ___________________________________________________

Company_______________________________________________

Phone__________________________________________________

Address________________________________________________

_______________________________________________________

Email___________________________________________________

Certificates & Awards will be made out in the name of your company library unless indicated differently:

_______________________________________________________

Library Type (please check one)

___Solo library (1 professional only, no additional staff)

___Small library (2-3 total staff)

___Medium library (4-9 total staff)

___Large library (10+ total staff)

___Library Consultant

Materials submitted for the Marketing "Swap & Shop" Competition:

___Print materials (including newsletters, brochures, bookmarks, etc.)

___Non-print materials (including pens, notepads, t-shirts, etc.)

___Library Intranet Site demo (see special note above for more information)

___Marketing Campaign (don't forget to send along the Summary page)

___By checking this box, you indicate that you are aware that the extra copies you submit will be entered into the Marketing kits made available to any SLA members via interlibrary loan. Do not submit any materials of a confidential nature.

*** Please send five (5) copies of each entry material and this completed entry form to:

Lisa Pergolizzi-Brock, Ernst & Young LLP , 2001 Market Street ,Suite 4000, Philadelphia, PA 19103

lisa.pergolizzibrock@ey.com.

*** Please call Lisa at 215-448-5026 until 4:30 EST with any questions about the above directions and THANKS so much for helping. She can be reached after 6:00pm EST @ 215-517-7423.


Check your SLA membership record online!

By going to the SLA Web site Members Only section, you can check the profile that is on record with SLA and request changes if necessary. To access your record, you will need the PIN that appears on your membership card.

http://www.sla.org

sherry@sla.org is the human to contact for address changes, mailing labels, etc.¨


Living the Future 3:
Telling Our Stories, Sharing Our Visions

April 26-29, 2000, Sheraton Tucson Hotel

Co-sponsors: University of Arizona Library, the Association of College and Research Libraries, and the Association of Research Libraries Office of Leadership and Management Services

For more information, go to the conference Web site at http://dizzy.library.arizona.edu/conference/ltf3/schedule.html


Arizona Chapter 1999-2000 Officers

President - Karen Holloway
University of Arizona Science-Engineering Library
1510 E. University P.O. Box 210054
Tucson, AZ 85721-0054
520-621-6395 FAX: 520-621-3655
holloway@bird.library.arizona.edu

President - Elect / Program Chair - Carla Smith
Motorola Inc. Global Information Center
2100 E. Elliot Rd. - AZ34 EL740
Tempe, AZ 85284
480-413-6428 FAX: 480-413-7095
r37066@email.sps.mot.com

Secretary - Valorie Rice
University of Arizona Economic & Business Research Program
McClelland Hall, Rm. 204C
Tucson, AZ 58721
520-621-2109 FAX: 520-621-2150
vrice@bpa.arizona.edu

Treasurer - Polin P. Lei
Univ Of Arizona - Arizona Health Sciences Library
PO Box 245079
Tucson, AZ 85724-5079
520-626-2934 FAX: 520/626-2922
polin@U.arizona.edu

Affirmative Action Chair - Jeanette Mueller-Alexander
Arizona State University - Hayden Library Reference
Box 871006
Tempe AZ 85287-1006
602-965-3084 FAX: 602-965-9169
icjmm@asu.edu

Bulletin Editor - Dianne Bean
Lib., Embry-Riddle Aeronautical Univ.
3200 Willow Creek Rd. Prescott AZ 86301
520-708-6656 FAX: 520-708-6988
beand@pr.erau.edu

Bulletin Business Manager - Lisa Bradley
Motorola Inc. Sensor Product Division
5005 East McDowell Road
Phoenix, AZ 85008
602-244-7644 FAX: 602-244-4021
R38034@email.sps.mot.com

Career Guidance Chair - Ann Eagan
Head of Reference - Cline Library
Northern Arizona University
PO Box 6022 Flagstaff, AZ 86011-6022
520-523-0340 FAX: 520-523-3770
ann.eagan@nau.edu

Chapter Archivist - Jack D. Mount
University of Arizona Science-Engineering Library
1510 East University
Tucson, AZ 85720-0055
520-621-2823 FAX: 520-621-3655
mountj@u.library.arizona.edu

Consultant Chair - Lucy Marshall
Edge Information Services
2642 East Cholla
Phoenix, AZ 85028
602-485-9363 FAX: 602-485-9363
edgeinfo@dancris.com

Employment Chair - Bonnie Rizzuto
Boeing Co. Technical Library M530/B223
Mesa, AZ 85215-9797
602-891-7148 FAX: 602-891-6885
bonnie.rizzuto@arz.boeing.com



Government Relations Chair - Cinda McClain
Motorola Inc. Global Information Center
AZ09 M360
2200 W Broadway
Mesa, AZ 85202
602-655-3696 FAX: 602-655-2157
R28228@email.sps.mot.com

International Relations Chair - Patricia Morris
University of Arizona Science-Engineering Library
1510 East University
Tucson, AZ 85720-0055
520-621-4610 FAX: 520-621-3655
pmorris@bird.library.arizona.edu

Membership Chair - Gordon Dutrisac
Arizona State University Noble Science Library
Box 871006
Tempe, AZ 85287-1006
480-965-7609 FAX: 602-/965-0883
gordon.dutrisac@asu.edu

Networking Chair - Phoenix - Sheila Donnelly
Motorola Inc. Global Information Center
2100 E. Elliott Road
Tempe, AZ 85284
602-413-8073 FAX: 602-413-7095
Sheila.Donnelly@motorola.com

Networking Chair - Tucson - Jane Matter
6045 E. 21st St.
Tucson, AZ 85711
520-790-2596

Professional Development - Val Pomerenke
Salt River Project
PO Box 52025
Phoenix, AZ 85224
602-236-5676 FAX: 602-220-1191
vafresch@srp.gov

Public Relations Chair - Lori Critz
University of Arizona Science-Engineering Library
1510 East University
Tucson, AZ 85720-0055
520-621-4610 FAX: 520-621-3655
critzl@bird.library.arizona.edu

Publications/Directory Chair Laura Bender
University of Arizona Science-Engineering Library
1510 East University
PO Box 210054
Tucson, AZ 85720-0054
520-621-6392 FAX: 520-621-3655
lbender@bird.library.arizona.edu

Strategic Planning Chair / Past President
Laura Bender

Student Chapter Liaison - Claire B. Macha
University of Arizona Science-Engineering Library
1510 East University
Tucson, AZ 85720-0055
520-621-6378 FAX: 520-621-3655
cmacha@bird.library.arizona.edu

Webmaster - Jack D. Mount
University of Arizona Science-Engineering Library
1510 East University
Tucson, AZ 85720-0055
520-621-2823 FAX: 520-621-3655
mountj@u.library.arizona.edu¨


Trademark Program -- Friday, May 19, 2000

Tom Turner, Acting Head of Science Reference at ASU's Noble Science and Engineering Library, will present "Accessing Trademark Information in the Year 2000" Friday, May 19th, 1:30 pm, Noble Library, Arizona State University.

About the program : In today's information services society, garnering legal protection for trademarks is more important than ever, a fact reflected in the surge of trademark applications with the U.S. Patent and Trademark Office in the past few years. Tom will discuss advanced trademark searching techniques using the USPTO web site. He will also bring the latest information regarding changes brought about by the new Trademark Law Treaty Implementation Act, electronic trademark application filing and domain name registration. The presentation will take place in Noble Library's new electronic instruction classroom and will conclude with a 15-minute tour of the newly remodeled Noble Library.

About the presenter: Tom Turner served as the 16th Fellow with the Patent and Trademark Depository Library Program Office in Arlington, Virginia from 1998 to 1999. He has given presentations on searching patent and trademark information at the AzLA Annual Conference and to local librarians and inventor groups. As part of his Fellowship, he gave presentations at Minneapolis Public Library, the Free Library of Philadelphia and Howard University.

About the location: There is convenient visitors parking within one block of Noble Library at Visitor Lots 44 and 42 adjacent to Rural Road. The Memorial Union is roughly 3 blocks away from Noble Library in the center of the campus at the cul-de-sac end of Terrace Avenue/Orange Mall. Directions to Noble Library and the Memorial Union Building can be found at http://www.asu.edu/lib/list/map/ ¨


ARIZONA CHAPTER of the SPECIAL LIBRARIES ASSOCIATION
The Directory of Special Libraries and Collections in Arizona 1996

Edited by Laura J. Bender, Science-Engineering Library, University of Arizona

Still some print copies left! The next edition of the Directory will be an online version (we're waiting for the go-ahead from SLA Headquarters). Buy yours today, updated--pre-paid only--at the special price of $20.00 per copy.

The Directory is 173 pages long and features 261 special libraries and collections; information on addresses, access, holdings, services, subjects, and staff. It also boasts three separate indexes: Library Name Index, Personal Name Index, and Subject Index. All orders must be prepaid by check or money order (we cannot process purchase orders).

-----------------------------------------------------------------------------ORDER FORM-----------------------------------------------------------------------------

ORDERS MUST BE PRE-PAID ONLY (we cannot process purchase orders).

Please send ___ copies of the Directory of Special Libraries and Collections in Arizona 1996 at $20.00 each.

I enclose: ___Check for $___________ or ___Money Order for $___________

NAME ______________________________________________________________________

ADDRESS ___________________________________________________________________

CITY ______________________________________ STATE ____________ ZIP ___________

Please enclose this form with your check or money order payable to: Arizona Chapter, SLA, and mail to:

Laura J. Bender, Science-Engineering Library
University of Arizona
P.O. Box 210054
Tucson, AZ 85721-0054


Welcome our new sponsor, Cambridge Scientific Abstracts!


===============================================================================
B ¨U ¨L ¨L ¨E ¨T ¨I ¨N
===============================================================================

Volume 23, Number 2       ISSN 0162-9336       April 5, 2000

There will be four issues of the Bulletin published in 2000: February, April, July, October.

Copy deadline is the first day of the month; the issue will be mailed during the first week.

Disclaimer: Special Libraries Association assumes no responsibility for the statements and opinions advanced by the contributors to the Association's publication. Editorial views do not necessarily represent the official position of the Special Libraries Association. Acceptance of an advertisement does not imply endorsement of the product by Special Libraries Association.


VISIT OUR SPONSORS' PAGES!

The Arizona Republic/The Phoenix Gazette, PhoenixNewspapers, Inc. - P.O. Box 100, Phoenix, AZ 85001. 602/271-5656. Website: http://www.azcentral.com

Cambridge Scientific Abstracts - 7200 Wisconsin Avenue, Bethesda, Maryland 20814. 1/301/961-6700. Web site: http://www.csa.com

Document Center - 1504 Industrial Way, Unit 9, Belmont,CA 94002-4044. 415/591-7617. E-mail: info@doccenter.com. Website: http://www.doccenter.com/

EBSCO Subscription Services - P.O. Box 92901, LosAngeles, CA 90009-2901. 310/322-5000. Web site: http://www.ebsco.com

Majors Scientific Books, Inc. - Houston. 713/662-3984or 800/458-9077. E-mail: houston@mail.majors.com. Web site: http://www.majors.com

OPAMP On-Line Technical Book Catalog On the Web - 1-800/468-4322. Web site: http://www.opampbooks.com

TDI & Co. - 2118 Wilshire Blvd., Suite 787, SantaMonica, CA 90403-5784. 310/820-3651. E-mail: tdicolib@class.org. Website: http://tdico.com/

 


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