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GLBTICevents in Toronto!

Understanding the Gay, Lesbian, Bisexual and Transgender Consumer

Wednesday, June 8, 2005 3:30PM - 5:00PM
Location: Toronto Convention Center  Room: 203A-B


Join the Advertising & Marketing Division and the Gay & Lesbian Issues Caucus as we host industry trend expert Shane Wagg of Wilde Marketing in a discussion of the GLBT market. Shane Wagg will present GLBT history, recent trends, and political factors to help us better understand this oft-cutting edge, oft-maligned group. A listing of important information sources will also be provided, showing where to find demographic statistics, surveys, business impact and marketing best practices.

Shane Wagg
Principal, Wilde Marketing

Scratching A Niche
The Gay, Lesbian, Bisexual & Transgender Consumer


SLA Units: Gay & Lesbian Issues Caucus & Advertising & Marketing Division

Review: Stephen Fleming

Shane Wagg was the presenter for this event co-sponsored by the Division of Advertising & Marketing and the Gay & Lesbian Issues Caucus.

Shane gave us an overview of the “Gay, Lesbian, Bisexual & Transgender Consumer,” covering definitions, history, statistics and trends about this niche market.  According to him, this group is “accessible, but not an easy market” and early players need to do their homework.  He provided a number of marketing case studies showing what works and what doesn’t work , and he even offered a list of best practices.

One of the many interesting topics Wagg discussed was the rise of GLBT visibility in the media; going from a few sitcom characters in the 70’s to entire cable channels today.  This expansion of the “gay media” is a huge trend for marketers, since they now have many more choices for communicating to this market.  Previously, companies focused on events and magazine advertising. Now they have opportunities with TV advertising as well. 

Another interesting trend was the historic lack of “heroes” for the market, making it hard for marketers to use celebrity endorsements.  However, with more and more openly-gay celebrities, especially from the world of reality TV, he predicts that risk-free spokespeople are on the way.

Wagg ended with some do’s and don’t’s:  Do go national, Don’t stereotype, etc.  For more guidelines, he recommends the Human Rights Campaign website:

as well as the various Gay Chambers of Commerce: (Canada) (US)

He also referred to an excellent market research report from HIM Corp: 

Guide to the Gay Market 2005


Gay and Lesbian Issues Caucus Meeting

Monday, June 6, 2005 3:45PM - 5:00PM
Location: Fairmont Royal York  Room: Territories


Join members of SLA as we discuss issues that affect gay and lesbian members of our profession. These meetings are always informative and fun, so come speak your mind and make new friends. People of all orientations are welcome!

SLA Units: Gay & Lesbian Issues Caucus


Gay and Lesbian Issues Caucus No-Host Dinner

Tuesday, June 7, 2005 7:30PM - 10:00PM
Location: Byzantium (499 Church Street, Toronto)

Meeting Place:  6:30 pm in Fairmount Royal York Hotel lobby


Join us for our annual off-site dinner at Byzantium, a gay-owned "resto-lounge" at 499 Church Street in Toronto. Byzantium offers French-Med cuisine in a relaxed, chic atmosphere. They are known for their original martinis and good wine. Our meeting place will be in the main lobby of the Fairmount Royal York Hotel at 6:30 pm. We'll taxi or walk to the restaurant from there. RSVP to Stephen Fleming at

SLA Units: Gay & Lesbian Issues Caucus

Photos: If you have photos from Toronto that you would like to share please send them to the Webmaster.

Ari Kleiman and Richard Hulser

Patrick Hendershot, Greg Barber and Ari Kleiman


Church and Wellesley (GLBT) Village


Daniel Lee, Webmaster for the SLA Toronto Local Arrangements Committee has written and posted a new article to the SLA Toronto Local Arrangements Committee web site to help you navigate the Church and Wellesley (GLBT) area in Toronto.

If you haven't yet visited the web site, please do. They've got restaurant reviews, things to do, neighborhood links, plus more.

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